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Bodycare and Deodorant - US - July 2019
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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Bodycare and Deodorant - US - July 2019
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors

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Bodycare and Deodorant - US - July 2019
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Usage of Bodycare Products
Bodycare Benefits
Attitudes and Behaviors toward Bodycare
Usage of APDO
APDO Benefits
Attitudes and Behaviors toward APDO
Shopping Behaviors
Usage and Interest in Product Innovations

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Bodycare and Deodorant - US - July 2019
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
Company and Brand Sales of Bodycare and Deodorant Market
What’s Working?
What’s Struggling?
What’s Next?

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Bodycare and Deodorant - US - July 2019
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – Key Players
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What you need to know

The bodycare and deodorant market continues to experience slow, yet steady sales growth, reaching $6.5 billion in total 2019 retail sales, an increase of 3.4% from 2018. Incorporating added benefits or unique formats typically found in facial skincare into bodycare can help brands boost engagement and sales. Deodorant brands that focus on scent, convenience and natural ingredients will continue to see success.

Definition

This Report includes deodorants and antiperspirants in all packaging formats, including aerosols, sprays, pumps, roll-ons, solid sticks, and gels, as well as body care products such as lotions, oils, and creams. Hand lotion is included in the market size, but grouped with body lotion in market segmentation, as there are few products that are marketed specifically for hand care.

For the purposes of this Report, the body care and deodorant market has been segmented as follows:

  • Hand and body care, which includes hand and body lotions, body oils, anti-aging body creams, and hand creams

  • APDO (Antiperspirants/deodorants)

Excluded are: foot care, body cleansing products (ie, body wash), products designed for use on facial skin, foot care devices, or medicated foot care products, such as athlete’s foot medication.

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