Table of Contents
Overview
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- What you need to know
- Scope of this Report
Executive Summary
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- The market
- Rising connected device use has driven security concerns
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- Figure 1: Ownership of connected devices, December 2017
- The number of online accounts makes it hard to track security
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- Figure 2: Online account ownership, April 2018
- The consumer
- People are most concerned about their financial accounts…
- …but over a third are concerned about their emails being hacked
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- Figure 3: Concerns over online account security, April 2018
- Two-factor authentication is most popular for financial accounts
- Over half of people happy with passwords for most accounts
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- Figure 4: Preferred verification method by account type, April 2018
- Nearly half of people use antivirus software on their laptop
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- Figure 5: Online security measures taken in the last year, April 2018
- People feel most secure sharing data on laptops and desktop computers
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- Figure 6: Most secure devices for protecting online data, April 2018
- People mainly rely on memory to keep track of passwords
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- Figure 7: Password management methods, April 2018
- Over half of people only change important passwords when prompted
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- Figure 8: Updating passwords, April 2018
- Over four in 10 people use the same password for multiple accounts
- Nearly half of people admit opting for the most convenient log in method
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- Figure 9: Online login behaviours, April 2018
- Six in 10 people feel more secure logging into websites rather than apps
- Over half of people concerned about accounts beyond their control
- Four in 10 people struggle to keep track of online security across devices
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- Figure 10: Online security behaviours, April 2018
- Strong potential for the smart lock market
- Over half of people happy to use fingerprint scanners on computers…
- …but fewer are ready for facial recognition security
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- Figure 11: Attitudes towards security innovations, April 2018
- What we think
Issues and Insights
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- Do consumers view convenience as more important than online security?
- The facts
- The implications
- How are smartphones impacting online security?
- The facts
- The implications
The Market – What You Need to Know
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- Rising connected device use has driven security concerns
- The number of online accounts makes it hard to track security
- GDPR implementation boosts autonomy over personal data
- Two thirds of people using apps more than once a week
- Financial data being hacked is a major concern for consumers
- Smartphone manufacturers focused on biometric security
- Two-factor authentication shifting away from reliance on SMS
Market Drivers
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- Rising connected device use has driven security concerns
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- Figure 12: Ownership of connected devices, December 2017
- The number of online accounts makes it hard to track security
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- Figure 13: Online account ownership, April 2018
- GDPR implementation boosts autonomy over personal data
- Cyber-crime and data breaches bringing security into focus
- Two thirds of people using apps more than once a week
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- Figure 14: Regularity of app use, July 2017
- Financial data being hacked is a major concern for consumers
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- Figure 15: Online security and privacy concerns, June 2017
Launch Activity and Innovation
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- Smartphone manufacturers focused on facial recognition
- Biometric security making inroads in computer market
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- Figure 16: Apple’s MacBook Pro with Touch Bar
- Two-factor authentication shifting away from reliance on SMS
- Antivirus software updates cover additional devices
The Consumer – What You Need to Know
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- People are most concerned about their financial accounts
- Two-factor authentication is most popular for financial accounts
- Over half of people happy with passwords for most accounts
- Nearly half of people use antivirus software on their laptop
- People feel most secure sharing data on laptops and desktop computers
- People mainly rely on memory to keep track of passwords
- Men are more likely to use technology to manage passwords
- Six in 10 people feel more secure logging into websites rather than apps
- Four in 10 people struggle to keep track of online security across devices
- Strong potential for the smart lock market
Online Account Concerns
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- People are most concerned about their financial accounts…
- …but over a third are concerned about their emails being hacked
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- Figure 17: Concerns over online account security, April 2018
- A third of 16-24s are concerned about social media accounts being hacked
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- Figure 18: Concerns over online account security, by age, April 2018
- Two-factor authentication is most popular for financial accounts
- Over half of people happy with passwords for most accounts
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- Figure 19: Preferred verification method by account type, April 2018
- Men are more likely to favour two-factor authentication in each category…
- …while women are more likely to prefer fingerprint recognition
- Fingerprint recognition for financial accounts is favoured by 16-24s
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- Figure 20: Preferred verification method for financial accounts, by age, April 2018
Online Security Measures
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- Nearly half of people use antivirus software on their laptop
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- Figure 21: Online security measures taken in the last year, April 2018
- Six in 10 people have taken multiple online security measures
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- Figure 22: Repertoire of online security measures taken in the last year, April 2018
- Men are more likely than women to use online security methods overall
- Older demographics are more likely to use antivirus software
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- Figure 23: Online security measures taken in the last year, April 2018
- Preference for websites over apps boosts antivirus usage
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- Figure 24: Online security measures taken in the last year, by preference for signing in on websites over apps, April 2018
- People feel most secure sharing data on laptops and desktop computers
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- Figure 25: Most secure devices for protecting online data, April 2018
Password Behaviour
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- People mainly rely on memory to keep track of passwords
- Men are more likely to use technology to manage passwords
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- Figure 26: Password management methods, April 2018
- Over half of people only change important passwords when prompted
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- Figure 27: Updating passwords, April 2018
- Four in 10 who update passwords unprompted do so at least once a month
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- Figure 28: Frequency of password update, April 2018
- Over four in 10 people use the same password for multiple accounts…
- …rising to six in 10 16-24-year-olds
- Nearly half of people admit opting for the most convenient log in method
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- Figure 29: Online login behaviours, April 2018
- People concerned about financial accounts are the most likely to rely on memory
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- Figure 30: Password management methods, by accounts people are concerned about being hacked, April 2018
Attitudes towards Digital Security
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- Six in 10 people feel more secure logging into websites rather than apps
- Over half of people concerned about accounts beyond their control
- Four in 10 people struggle to keep track of online security across devices
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- Figure 31: Attitudes towards digital security, April 2018
- Strong potential for the smart lock market
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- Figure 32: Attitudes towards security innovations, April 2018
- Young families in cities would use smart locks
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- Figure 33: Target group of smart locks – CHAID – Tree output, April 2018
- Over half of people happy to use fingerprint scanners on computers…
- …but fewer are ready for facial recognition security
- Six in 10 people aged 25-44 interested in fingerprint scanning security
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- Figure 34: Interest in using fingerprint recognition on computers, by age, April 2018
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Consumer research methodology
- CHAID analysis – Methodology
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- Figure 35: Target groups based on statements related to security – CHAID – Table output, April 2018
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