Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Abbreviations and Terms
- Abbreviations
- Terms
Executive Summary
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- Snapshot of the market
- Principal factors driving the anti-aging skincare treatment market
- Where consumers are purchasing anti-aging skincare treatments
- What makes consumers choose the treatments they do
- The market by race/ethnicity:
- What is in store for the market
- Future sales—strong and getting stronger
Market Drivers
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- Aging female Baby Boomers continue to dominate sales…
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- Figure 1: Female population by age, 2002-12
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- Figure 2: Women’s use of anti-aging products to prevent or reverse signs of aging, by age, December 2006
- …but younger female consumers follow closely
- Male interest in anti-aging products adds another dynamic to the market
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- Figure 3: Male population by age, 2002-12
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- Figure 4: Top concerns regarding aging, by gender, December 2006
- Availability of professional quality products without the price tag
- Drug stores position themselves to compete with prestige skincare outlets
- Ethnic consumers aid growth
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- Figure 5: Population by race and Hispanic origin, 2002-12
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- Figure 6: Top concerns towards the visible signs of aging, by race/ethnicity, December 2006
- Overall health and wellness approach to combat aging
Market Size and Trends
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- Market size
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- Figure 7: Total U.S. retail sales of skincare products*, at current and constant prices, 2001-06
- Market trends
- New product launches (GNPD)
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- Figure 8: New skincare products introduced, 2002-06 (Includes all products, not just anti-aging SKUs)
- Examples of new product developments
- Aging prevention treatments
- Natural products
- Holistic health and wellness approach
Market Segmentation
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- Anti-aging skincare segments
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- Figure 9: Sales of anti-aging skincare, segmented by type, 2004 and 2006
- Facial anti-aging products
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- Figure 10: Sales of facial anti-aging products, at current and constant prices, 2001-06
- Body anti-aging products
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- Figure 11: Sales of body anti-aging products, at current and constant prices, 2001-06
Supply Structure
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- Companies and brands
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- Figure 12: Manufacturer FDM sales of facial skincare products in the U.S., 2004 and 2006
- Facial anti-aging skincare
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- Figure 13: Manufacturer brand FDM sales of anti-aging facial skincare in the U.S., 2004 and 2006
- Olay
- L'Oréal
- Johnson & Johnson
- Beiersdorf
- Private label
- All other brands
- Body anti-aging skincare
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- Figure 14: Manufacturer brand FDM sales of anti-aging body skincare in the U.S., 2004 and 2006
- Johnson & Johnson
- Procter & Gamble
- Private label
- All other brands
- Company profiles
- Procter & Gamble
- L'Oréal
- Johnson & Johnson
- Beiersdorf, Inc.
- Other companies
Advertising and Promotion
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- Procter & Gamble
- Olay Definity
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- Figure 15: Television spot: Olay Definity—change tradition
- Olay Total Effects
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- Figure 16: Television spot: Olay Total Effects—expert care
- Olay Regenerist
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- Figure 17: Television spot: Olay Regenerist—change tradition
- Figure 18: Television spot: Olay Regenerist—alternative to professional procedure
- L'Oréal
- Advanced Revitalift Complete
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- Figure 19: Television spot: L'Oréal Advanced Revitalift Complete—multi-faceted offensive
- Age Perfect
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- Figure 20: Television spot: L'Oréal Age Perfect—appeal with science
- Age Perfect Pro-Calcium Moisturizer
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- Figure 21: Television spot: L'Oréal Age Perfect Pro-Calcium Moisturizer—authentic approach
- Wrinkle Decrease Collagen Filler
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- Figure 22: Television spot: L'Oréal Wrinkle Decrease Collagen Filler—beauty and science
- Johnson & Johnson
- Aveeno Positively Radiant Triple Boosting Serum
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- Figure 23: Television spot: Aveeno Positively Radiant Triple Boosting Serum—the natural look
- Neutrogena Anti-Wrinkle Intensive Serum
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- Figure 24: Television spot: Neutrogena Anti-Wrinkle Intensive Serum—scientific approach
- Neutrogena Visibly Firm
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- Figure 25: Television spot: Neutrogena Visibly Firm—science and nature
- Roc Anti-Aging Skincare
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- Figure 26: Television spot: Roc Anti-Aging Skincare—viewer challenge
- Beiersdorf
- Nivea Age-Defying Moisturizer
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- Figure 27: Television spot: Nivea Age-Defying Moisturizer—appeal to sexuality and age
- Nivea For Men Active Firming Lotion
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- Figure 28: Television spot: Nivea For Men Active Firming Lotion—appeal to fitness and masculinity
- Other companies
Retail Distribution
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- Introduction
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- Figure 29: U.S. retail sales of anti-aging skincare products, by channel, 2004 and 2006
- Drug stores
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- Figure 30: U.S. drug store sales of anti-aging skincare treatments, at current and constant prices, 2001-06
- Department stores
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- Figure 31: U.S. department store sales of anti-aging skincare treatments, at current and constant prices, 2001-06
- Warehouse/club stores
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- Figure 32: U.S. warehouse/club store sales of anti-aging skincare treatments, at current and constant prices, 2001-06
- Groceries/supermarkets
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- Figure 33: U.S. grocery/supermarket sales of anti-aging skincare treatments, at current and constant prices, 2001-06
- Health/personal care stores
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- Figure 34: U.S. health/personal care store sales of anti-aging skincare treatments, at current and constant prices, 2001-06
- Other channels
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- Figure 35: U.S. other store sales of anti-aging skincare treatments, at current and constant prices, 2001-06
The Consumer
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- Introduction
- Anti-aging skincare treatments: consumer attitudes and usage overview
- Top concerns towards the visible signs of aging
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- Figure 36: Top concerns towards the visible signs of aging, by gender, December 2006
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- Figure 37: Top concerns towards the visible signs of aging, by age, December 2006
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- Figure 38: Top concerns towards the visible signs of aging, by race/ethnicity, December 2006
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- Figure 39: Top concerns towards the visible signs of aging, by number of children in the household, December 2006
- Body areas most considered with regard to aging
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- Figure 40: Specific body areas most cited by respondents regarding aging, by gender, December 2006
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- Figure 41: Specific body areas most cited by respondents regarding aging, by age, December 2006
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- Figure 42: Specific body areas most cited by respondents regarding aging, by race/ethnicity, December 2006
- Facial skincare usage
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- Figure 43: Use of anti-aging facial skincare products, by gender, December 2006
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- Figure 44: Use of anti-aging facial skincare products, by age, December 2006
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- Figure 45: Use of anti-aging facial skincare products, by race/ethnicity, December 2006
- Body skincare usage
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- Figure 46: Use of anti-aging body skincare products, by gender, December 2006
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- Figure 47: Use of anti-aging body skincare products, by age, December 2006
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- Figure 48: Use of anti-aging body skincare products, by race/ethnicity, December 2006
- Steps taken to combat aging—women
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- Figure 49: Women’s use of anti-aging facial skincare products, by age, December 2006
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- Figure 50: Women’s use of anti-aging facial skincare products, by race/ethnicity, December 2006
- Usage frequency of anti-aging treatments among women
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- Figure 51: Usage frequency of anti-aging skincare treatments by women, December 2006
- Preferred retail locations for anti-aging skincare treatment purchases among women
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- Figure 52: Preferred retail locations for purchases of anti-aging skincare products among women,
- Skincare treatment expenditures by women
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- Figure 53: Skincare expenditures by women, December 2006
- Anti-aging product usage among males
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- Figure 54: Male participation in the anti-aging skincare market, by age, December 2006
- Primary factors aiding purchase decisions
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- Figure 55: Primary factors aiding purchase decisions, by gender, December 2006
Future and Forecast
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- Future trends
- Ethnic consumers play increasing role
- Male interest climbs
- Mass to class becomes ubiquitous
- Skincare salons present challenges, and avenue for innovation
- Integration of anti-aging elements into traditional cosmetics
- Professional treatment/at home products distinction blurs
- Market forecast
- Anti-aging skincare Products
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- Figure 56: Forecast of total U.S. retail sales of skincare products, at current and constant prices, 2006-11
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- Figure 57: Forecast of skincare products sales, at current and constant prices, 2006-11
- Facial anti-aging products
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- Figure 58: Forecast of U.S. sales of facial anti-aging products, at current and constant prices, 2006-11
- Body anti-aging products
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- Figure 59: Forecast of U.S. sales of body anti-aging products, at current and constant prices, 2006-11
Appendix: Trade Associations
Appendix: New Product Briefs
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- Px Prescriptives Anti-Age Advanced Protection Eye Cream SPF 25
- Erno Laszlo Transphuse Eye Anti-Aging Moisturizing Protection
- Sonya Dakar Ultraluxe Age Control Complex
- Philosophy Eye Believe Deep Wrinkle Peptide Balm
- Rhodes Cosmeceuticals Steven Victor MD Anti-Aging Cleanser
- Antonio Puig Vitesse Vitalité Total Anti-Aging Cream
- Chantecaille Beaute Biodynamic Lifting Mask
- Product Description
- Avalon Natural Products Avalon Organics Co-Enzyme Q10 Facial Cleansing Gel
- Océan Biotechnologie Spa Aquatique 1.2 Anti-Aging Relaxing Soothing Lotion
- Olí Face Anti-Aging Eye Contour Cream
- Johnson & Johnson Aveeno Positively Ageless Anti-Aging Facial Care Line
- Dead Sea Laboratories Ahava Pure Mask Energizing Body Mud Mask
- Product Description
- Davi Skin Davi Napa Le Grand Cru Face Cream
- Ole Henriksen African Red Tea Face Mist
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