Table of Contents
Introduction and Abbreviations
-
- Definition
- Consumer research
- ACORN
- Abbreviations
Premier Insight
Executive Summary
-
- Categorised market
- Baby Boomers cashing in on extra benefits
- Formula for growth
- Wipes are cleaning up on sales
- Delivering results
- L’Oréal takes the lead
- Looking to the future of facial skincare
Market Drivers
-
- Responding to demand by demographic
- Cashing in on baby boom
-
- Figure 1: Trends and projections in UK female population, by age group, 2001-10
- The benefits facing working women
-
- Figure 2: UK workforce in employment, by gender, 2000-10
- Cosmetic surgery drives up sales of skincare
- Segmentation elevates expectations
Market Size
-
-
- Figure 3: UK retail sales of facial skincare products, 2001-06
- Adding benefits adds to sales
- Masstige larges it up
- Prescription for growth through doctor brands
- A natural alternative to high-tech skincare
- Market categorisation
-
- Figure 4: Diagrammatic illustration of market categorisation
- Facial skincare market profile
-
- Figure 5: UK retail sales of facial skincare products, by sector, 2001-05
- Facing up to lifestyle trends
- Customisation through categorisation
- Sales of cleansers are wiped out
-
Market Segmentation
-
-
- Figure 6: UK retail sales of moisturisers, 2001-06
- Moisturisers nourish growth
- Ageless innovation
- Cleaning up on cleansers
-
- Figure 7: UK retail sales of cleansers, 2001-06
- Young opportunities
-
- Figure 8: UK retail sales of cleansing wipes, 2001-06
- Wipes become more sophisticated
- Dry versus wet
-
- Figure 9: UK retail sales of facial scrubs and washes, 2001-06
- Microdermabrasion scratches the surface in mainstream market
- Astringent decline
-
- Figure 10: UK retail sales of toners, astringents and fresheners, 2001-06
- Failing to tone up
-
Brand Shares
-
- Premium vs mass
- Mass-market moves upmarket
-
- Figure 11: UK retail sales of facial skincare product, by market positioning, 2001-05
- Super-premiumisation
-
- Figure 12: UK facial skincare, by manufacturer, 2005
- Appealing to the masses
-
- Figure 13: Manufacturers’ shares of the UK mass-market facial skincare sector, 2001-05
- Premium product portfolios
-
- Figure 14: Manufacturers’ shares of the UK premium facial skincare sector, 2001-05
Major Companies and Brands
-
- L’Oréal
-
- Figure 15: Main monitored advertising for L’Oréal brands, 2000-05
- Procter & Gamble
-
- Figure 16: Main monitored advertising, Olay, 2000-05
- Boots
- Beiersdorf UK
-
- Figure 17: Main monitored advertising, Nivea Visage and Nivea Young, 2000-05
- Accantia Health & Beauty
- Avon
- Johnson & Johnson
-
- Figure 18: Main monitored advertising, RoC, 2000-05
- Estée Lauder Companies
-
- Figure 19: Main monitored advertising, Estée Lauder and Clinique, 2000-05
- Clarins
- Elizabeth Arden
- Trust me, I’m a doctor brand…
New Product Trends
-
- NPD by product claims
-
- Figure 20: Analysis of UK product launches, by claims, 2005/06
- Figure 21: Analysis of global launch activity, 2005/06
-
- Figure 22: Analysis of global launches, by country and claim, 2005/06
- Innovators
- Hot technology to freeze expressions
- Customised skincare
- Facing up to the future
- Nanotechnology to deliver results
- Patchy growth?
- Prognosis for doctor brands is good
Distribution
-
-
- Figure 23: Sales of facial skincare, by outlet type, 2001-05
- Boots goes for expansion
- Grocers clean up
- Department stores remain exclusive
- Superdrug expands in the high street
- Other outlets
- The Internet
-
The Consumer
-
- Regimental approach
-
- Figure 24: Trends in penetration of face care products amongst women, 2001-05
- Three-step routines to take a hike
-
- Figure 25: Penetration of skincare products, 2003 and 2005
- Over-35s getting in line for anti-agers
-
- Figure 26: Penetration of face creams and lotions amongst women, 2003 and 2005
- Teens are skincare-savvy
- Women wishing for a wrinkle-free future
- Nourishing growth of moisturisers
-
- Figure 27: Frequency of using other creams/lotions, 2003 and 2005
- Cleansing with convenience
-
- Figure 28: Frequency of using cleansing creams/lotions/wipes, 2003 and 2005
-
- Figure 29: Frequency of using facial washes/scrubs, 2003 and 2005
- Skincaring for the environment
-
- Figure 30: Women’s attitudes towards skincare, by products used, 2005
- Positive attitudes towards products
-
- Figure 31: Women’s monthly expenditure on skincare products, 2001-05
- Biggest boost for big spenders
-
- Figure 32: Women’s monthly expenditure on skincare products, by working status and region, 2005
- Spread spending
-
- Figure 33: Women’s monthly expenditure on skincare products, by reasons why women use face creams/lotions, 2005
The Male Consumer
-
-
- Figure 34: Topline responses of male attitudes towards facial skincare products, February 2006
- Using skincare on the sly?
- Product claims get a hiding
- Who thinks this?
- Launching growth
- Facing forward
- Expanding repertoires
-
The Consumer: Attitudes and Typologies
-
-
- Figure 35: Attitudes towards facial skincare, February 2006
- Buying into the hype prices
- Consumer typologies
-
- Figure 36: Consumer typologies, February 2006
- Low Involved Buyers (LIBs)
- Skin Deeps
- Skincare Sceptics
- Minimalists
- Low Involved Non-buyers (LINs)
-
The Future
-
- Best opportunity for growth in ages
- Delivering new growth
- Doctor brands diagnose healthy future
- The natural alternative
- Food trends to feed growth?
Forecast
-
-
- Figure 37: Forecast of the facial skincare market, at current prices, 2006-11
- Figure 38: Forecast of the facial skincare market, at constant prices, 2006-11
-
- Figure 39: Indexed growth of facial skincare segments, 2006-11
- Factors incorporated in the forecast
-
Appendix
-
-
- Figure 40: Penetration of face creams and lotions amongst women, by demographic, 2005
- Figure 41: Frequency of using anti-ageing creams/lotions, by demographic, 2005
-
- Figure 42: Frequency of using other creams/lotions, by demographic, 2005
- Figure 43: Frequency of using cleansing creams/lotions/wipes, by, 2005
-
- Figure 44: Frequency of using facial washes/scrubs, by demographic, 2005
- Figure 45: Women’s monthly expenditure on skincare products, by demographic, 2005
-
- Figure 46: Most popular attitudes towards facial skincare, by demographic, February 2006
- Figure 47: Least popular attitudes towards facial skincare, by demographic, February 2006
-
- Figure 48: Most popular male attitudes towards facial skincare products, by demographic, February 2006
- Figure 49: Cluster analysis, by demographic, 2005
-
- Figure 50: Cluster analysis, by where consumers shop for beauty products, February 2006
- Figure 51: Cluster analysis, by numbers of shops they visit for beauty products, February 2006
-
Back to top