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Facial Skincare - UK - June 2006

INTRODUCTION AND ABBREVIATIONS
Definition
Consumer research
ACORN
 ABBREVIATIONS
PREMIER INSIGHT
EXECUTIVE SUMMARY
Categorised market
Baby Boomers cashing in on extra benefits
Formula for growth
Wipes are cleaning up on sales
Delivering results
L’Oréal takes the lead
Looking to the future of facial skincare
MARKET DRIVERS
Responding to demand by demographic
Cashing in on baby boom
Figure 1: Trends and projections in UK female population, by age group, 2001-10
The benefits facing working women
Figure 2: UK workforce in employment, by gender, 2000-10
Cosmetic surgery drives up sales of skincare
Segmentation elevates expectations
MARKET SIZE
Figure 3: UK retail sales of facial skincare products, 2001-06
Adding benefits adds to sales
Masstige larges it up
Prescription for growth through doctor brands
A natural alternative to high-tech skincare
Market categorisation
Figure 4: Diagrammatic illustration of market categorisation
Facial skincare market profile
Figure 5: UK retail sales of facial skincare products, by sector, 2001-05
Facing up to lifestyle trends
Customisation through categorisation
Sales of cleansers are wiped out
MARKET SEGMENTATION
Figure 6: UK retail sales of moisturisers, 2001-06
 MOISTURISERS NOURISH GROWTH
Ageless innovation
 CLEANING UP ON CLEANSERS
Figure 7: UK retail sales of cleansers, 2001-06
Young opportunities
Figure 8: UK retail sales of cleansing wipes, 2001-06
Wipes become more sophisticated
Dry versus wet
Figure 9: UK retail sales of facial scrubs and washes, 2001-06
Microdermabrasion scratches the surface in mainstream market
 ASTRINGENT DECLINE
Figure 10: UK retail sales of toners, astringents and fresheners, 2001-06
Failing to tone up
BRAND SHARES
Premium vs mass
Mass-market moves upmarket
Figure 11: UK retail sales of facial skincare product, by market positioning, 2001-05
Super-premiumisation
Figure 12: UK facial skincare, by manufacturer, 2005
Appealing to the masses
Figure 13: Manufacturers’ shares of the UK mass-market facial skincare sector, 2001-05
Premium product portfolios
Figure 14: Manufacturers’ shares of the UK premium facial skincare sector, 2001-05
MAJOR COMPANIES AND BRANDS
L’Oréal
Figure 15: Main monitored advertising for L’Oréal brands, 2000-05
Procter & Gamble
Figure 16: Main monitored advertising, Olay, 2000-05
Boots
Beiersdorf UK
Figure 17: Main monitored advertising, Nivea Visage and Nivea Young, 2000-05
Accantia Health & Beauty
Avon
Johnson & Johnson
Figure 18: Main monitored advertising, RoC, 2000-05
Estée Lauder Companies
Figure 19: Main monitored advertising, Estée Lauder and Clinique, 2000-05
Clarins
Elizabeth Arden
Trust me, I’m a doctor brand…
NEW PRODUCT TRENDS
 NPD BY PRODUCT CLAIMS
Figure 20: Analysis of UK product launches, by claims, 2005/06
Figure 21: Analysis of global launch activity, 2005/06
Figure 22: Analysis of global launches, by country and claim, 2005/06
Innovators
Hot technology to freeze expressions
Customised skincare
 FACING UP TO THE FUTURE
Nanotechnology to deliver results
Patchy growth?
Prognosis for doctor brands is good
DISTRIBUTION
Figure 23: Sales of facial skincare, by outlet type, 2001-05
Boots goes for expansion
Grocers clean up
Department stores remain exclusive
Superdrug expands in the high street
Other outlets
The Internet
THE CONSUMER
Regimental approach
Figure 24: Trends in penetration of face care products amongst women, 2001-05
Three-step routines to take a hike
Figure 25: Penetration of skincare products, 2003 and 2005
Over-35s getting in line for anti-agers
Figure 26: Penetration of face creams and lotions amongst women, 2003 and 2005
Teens are skincare-savvy
Women wishing for a wrinkle-free future
Nourishing growth of moisturisers
Figure 27: Frequency of using other creams/lotions, 2003 and 2005
Cleansing with convenience
Figure 28: Frequency of using cleansing creams/lotions/wipes, 2003 and 2005
Figure 29: Frequency of using facial washes/scrubs, 2003 and 2005
Skincaring for the environment
Figure 30: Women’s attitudes towards skincare, by products used, 2005
Positive attitudes towards products
Figure 31: Women’s monthly expenditure on skincare products, 2001-05
Biggest boost for big spenders
Figure 32: Women’s monthly expenditure on skincare products, by working status and region, 2005
Spread spending
Figure 33: Women’s monthly expenditure on skincare products, by reasons why women use face creams/lotions, 2005
THE MALE CONSUMER
Figure 34: Topline responses of male attitudes towards facial skincare products, February 2006
Using skincare on the sly?
Product claims get a hiding
Who thinks this?
Launching growth
Facing forward
Expanding repertoires
THE CONSUMER: ATTITUDES AND TYPOLOGIES
Figure 35: Attitudes towards facial skincare, February 2006
Buying into the hype prices
 CONSUMER TYPOLOGIES
Figure 36: Consumer typologies, February 2006
Low Involved Buyers (LIBs)
Skin Deeps
Skincare Sceptics
Minimalists
Low Involved Non-buyers (LINs)
THE FUTURE
Best opportunity for growth in ages
Delivering new growth
Doctor brands diagnose healthy future
The natural alternative
Food trends to feed growth?
FORECAST
Figure 37: Forecast of the facial skincare market, at current prices, 2006-11
Figure 38: Forecast of the facial skincare market, at constant prices, 2006-11
Figure 39: Indexed growth of facial skincare segments, 2006-11
Factors incorporated in the forecast
APPENDIX
Figure 40: Penetration of face creams and lotions amongst women, by demographic, 2005
Figure 41: Frequency of using anti-ageing creams/lotions, by demographic, 2005
Figure 42: Frequency of using other creams/lotions, by demographic, 2005
Figure 43: Frequency of using cleansing creams/lotions/wipes, by, 2005
Figure 44: Frequency of using facial washes/scrubs, by demographic, 2005
Figure 45: Women’s monthly expenditure on skincare products, by demographic, 2005
Figure 46: Most popular attitudes towards facial skincare, by demographic, February 2006
Figure 47: Least popular attitudes towards facial skincare, by demographic, February 2006
Figure 48: Most popular male attitudes towards facial skincare products, by demographic, February 2006
Figure 49: Cluster analysis, by demographic, 2005
Figure 50: Cluster analysis, by where consumers shop for beauty products, February 2006
Figure 51: Cluster analysis, by numbers of shops they visit for beauty products, February 2006

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