- Contents
- *Overview
- What you need to know
- Products covered in this Report
- Men’s Haircare
- Men’s Skincare
What you need to know
Mintel estimates that value sales of men’s haircare and facial skincare products declined 5% to £185 million in 2019, with a further 3% decline forecast in 2020. Brands and retailers are struggling to entice men away from their low cost and simple grooming regimes, but this is likely because the beauty and personal care shopping experience continues to prioritise women.
Products covered in this Report
For the purposes of this Report, Mintel has used the following definitions:
Men’s Haircare
Shampoos, including anti-dandruff/medicated shampoos and 2-in-1 shampoo and conditioners
Conditioners and, including rinse-out and leave-in conditioners
Treatments, including hot oils, serums, masks and sprays
Styling products, including all products that are used to style, sculpt or fix the hair, such as mousses, gels, gel sprays, jelly, styling sprays, lotions, serums, gums, glue, paste, mud, clay, waxes, creams, milks, styling water, glosses and hairsprays.