What you need to know
Greater availability of more hot food for takeaway, as well as affordable lunch deals across the board, have impacted on fast food outlets and pubs/bars, both of which lost lunch visitors in 2019.
While lunch is by far the most popular out-of-home meal occasion (65%), the category has started to face intense competition from other mealtimes, notably brunch, which is the fastest-growing mealtime in terms of out-of-home participation.
Lunch operators have to work on their value proposition as more people show a pragmatic approach to spending. However, getting good value is not all about paying a low price. Brands that provide a range of indulgent options that are still relatively healthy will be viewed as offering good value for money.
Products covered in this Report
This Report examines consumer behaviour and attitudes towards foods eaten at lunchtime by adults, with a focus on out-of-home occasions. It explores lunch habits in terms of frequency, venue choice, food and service preferences, and behaviours when buying lunch out of home.
