Table of Contents
Introduction and Abbreviations
Executive Summary
Market Drivers
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- PDI, consumer expenditure, and savings ratio, 1995-2005
- Trends in the UK population, 1996-2005
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Market Size and Trends
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- UK retail sales of mobile phone handsets, by volume and value, 1996-2001
- Mobile phone connections, 1990-2001
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Market Segmentation
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- UK retail sales of mobile phones, by volume and type of package, 1999-2000
- Totalnetwork connections, by type of agreement, 1998-2000
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The Supply Structure
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- Mobile phone handset brand shares, by volume, 1998-2000
- Totalnetwork connections, 1998-2000
- Mobile phone connections, by network operator and contract type, 1998-2000
- Mobile phone connections, by network operator shares and contract type, 1998-2000
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Advertising and Promotion
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- Main monitored media advertising expenditure in the mobile phone market, 2000
- Main monitored media advertising expenditure on mobile phone handsets, 1996-2000
- Main monitored media advertising expenditure on mobile phone handsets, by brand, 2000
- Main monitored media advertising expenditure on mobile phone accessories, by brand, 2000
- Main monitored media advertising expenditure, by network operator, 1996-2000
- Main monitored media advertising expenditure, by leading mobile phone retailers, 1996-2000
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Distribution
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- Major specialist mobile phone retailers in the UK, by number of outlets, 1997-2000
- Retail volume sales of mobile phone handsets, by outlet type, 1998-2000
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The Consumer
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- Mobile phone penetration in the UK, by demographic sub-group, February 2000 and January 2001
- Membership of mobile phone networks, February 2000 and January 2001
- Penetration of mobile phones, by type of package, January 2001
- Membership of mobile phone networks, by demographic sub-group, January 2001
- Important features when purchasing mobile phones, January 2001
- Important features when purchasing mobile phones, by demographic sub-group, January 2001
- Other important features when purchasing mobile phones, by demographic sub-group, January 2001
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The Future
Forecast
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- Forecast of the mobile phone handset market, 2001-05
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