What you need to know

The cookware market continues to experience slow growth, benefiting from continued consumer interest in cooking or baking at-home and a variety of innovative cookware features that simplify cooking and cleanup. The cookware market is expected to maintain stable growth, facilitated by the growing popularity of cooking subscription services and a newfound enjoyment of cooking. Growth in US demographics, including Millennials and Hispanics, who are engaged in the category, will also help sustain future gains.

Definition

For the purposes of this Report, Mintel defines the US cookware category as follows:

  • Standard pots and saucepans

  • Frying pans

  • Woks

  • Casserole dishes designed for use on the stove or in the oven.

Also included are products used to bake or roast foods in the oven, such as:

  • Roasting tins

  • Baking sheets

  • Loaf tins

  • Muffin trays

  • Omelet/pancake pans

  • Pasta pans

  • Vegetable steamers

  • Other niche products.

Cookware may be made of metal, ceramic, glass, or composite material. However, while sales of glass, ceramic, and silicone bakeware are discussed in the Report, sales of these are not included in market size figures.

It is important to note that Mintel’s 2016 estimates differ from the 2014 Report due to the addition of enamel on steel, which is included in the other cookware segment.

Additionally, kitchen cutlery is discussed as part of the cookware market. It includes:

  • Knife blocks or sets

  • Cook’s knives

  • Carving knives

  • Vegetable paring knives

  • Cleavers

  • All-purpose kitchen knives.

Kitchen cutlery refers to knives that have a specific kitchen task, and therefore does not include table knives. This report also does not include products related to cookware, such as tableware, glassware, flatware, kitchen appliances, or gadgets.

Value figures throughout this Report are at rsp (retail selling prices) excluding sales tax unless otherwise stated.

Back to top