What you need to know
The cookware market continues to experience slow growth, benefiting from continued consumer interest in cooking or baking at-home and a variety of innovative cookware features that simplify cooking and cleanup. The cookware market is expected to maintain stable growth, facilitated by the growing popularity of cooking subscription services and a newfound enjoyment of cooking. Growth in US demographics, including Millennials and Hispanics, who are engaged in the category, will also help sustain future gains.
Definition
For the purposes of this Report, Mintel defines the US cookware category as follows:
Standard pots and saucepans
Frying pans
Woks
Casserole dishes designed for use on the stove or in the oven.
Also included are products used to bake or roast foods in the oven, such as:
Roasting tins
Baking sheets
Loaf tins
Muffin trays
Omelet/pancake pans
Pasta pans
Vegetable steamers
Other niche products.
Cookware may be made of metal, ceramic, glass, or composite material. However, while sales of glass, ceramic, and silicone bakeware are discussed in the Report, sales of these are not included in market size figures.
It is important to note that Mintel’s 2016 estimates differ from the 2014 Report due to the addition of enamel on steel, which is included in the other cookware segment.
Additionally, kitchen cutlery is discussed as part of the cookware market. It includes:
Knife blocks or sets
Cook’s knives
Carving knives
Vegetable paring knives
Cleavers
All-purpose kitchen knives.
Kitchen cutlery refers to knives that have a specific kitchen task, and therefore does not include table knives. This report also does not include products related to cookware, such as tableware, glassware, flatware, kitchen appliances, or gadgets.
Value figures throughout this Report are at rsp (retail selling prices) excluding sales tax unless otherwise stated.