Table of Contents
Data Sources
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- Abbreviations
Issues in the Market
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- On-board revenue generation
- Financing cruise ships
- Distribution
- Operational costs
- Community relations
- Capital expenditure
- Crisis management
- Who’s innovating?
Global Summary
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- Figure 1: Global cruise passengers, 2010-13
- Figure 2: Penetration for world’s top cruise markets, 2013
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- Figure 3: New ships on order, May 2014-19
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- Figure 4: North American cruise market capacity trends, 2009-14
- Figure 5: CLIA brands’ sourcing trends, 2001-13
- Market growth still inconsistent in North America
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- Figure 6: North American cruise market, 2004-13
- Figure 7: CLIA member brands river-cruise passengers, 2004-13
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- Figure 8: North American & European cruise markets, 2003-13
- Figure 9: Cruise passenger embarkations at US & Canadian ports, 2009-12
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- Figure 10: North American cruise passengers by top four states, 2004-12
- Figure 11: Regional shares of North American cruise passengers, 1990-2012
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- Figure 12: Destination shares of North American cruise capacity, 2007-12
- Figure 13: CLIA travel agency affiliates, 1995-2013
- European cruise markets ride economic storm
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- Figure 14: Western European cruise market, 2001-13
- Figure 15: Western European ocean-cruise passengers by country, 2008-13
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- Figure 16: Five-year % growth of Western European cruise source markets, 2009-13
- Figure 17: Western European countries' share of cruise passengers, 2010-13
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- Figure 18: Where Europeans cruised, 2007-12
- UK cruise market set for renewed growth
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- Figure 19: UK cruise market, 2004-13
- Figure 20: Market share of first-time UK cruise passengers, 2006-13
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- Figure 21: UK passengers booking multiple cruises in one year, 2008-13
- Figure 22: Age profile of UK cruise passengers, 2004-13
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- Figure 23: UK-UK cruises versus flycruises, 2004-13
- Figure 24: Top destinations for UK cruise passengers, 2001-13
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- Figure 25: Destinations for UK cruise passengers, 2008-13
- Figure 26: Passengers embarking at UK cruise ports, 2007-13
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- Figure 27: Average per diems on UK-booked cruises, 2004-13
- Figure 28: Average revenue generated by UK passengers, 2008-13
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- Figure 29: UK cruise market price trends, 2004-13
- Figure 30: Luxury brands’ share of the UK cruise market*, 2008-13
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- Figure 31: Booking lead-times for UK cruise market, 2003-13
- Figure 32: Average duration, in nights, of UK-booked cruises, 2005-13
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- Figure 33: UK cruise sector's share of foreign holidays market, 2001-13
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- Figure 34: UK river-cruise market, 2009-13
- Germany still on target
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- Figure 35: German cruise market, 2004-13
- Figure 36: German cruise market overview, 2009-13
- Italy on the mend
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- Figure 37: Italian cruise market, 2004-13
- France overtakes Spain
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- Figure 38: French cruise market, 2004-13
- Spain cuts back to go forward
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- Figure 39: Spanish cruise market, 2004-13
- Mixed fortunes in other European markets
- Brazilian setback for Latin American sourcing
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- Figure 40: Brazil cruise traffic, 2007-14
- Reality check on Asia growth rate
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- Figure 41: Emerging Asian source markets, 2012
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- Figure 42: Asia cruise traffic projections to 2020
- Figure 43: Chinese ocean-cruise passengers, 2005-20
- Australia now in top five source markets
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- Figure 44: Australian ocean- & river-cruise market, 2004-13
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- Figure 45: Leading cruise destinations for Australians, 2010-12
- Figure 46: Cruise penetration within Australia, 2012
- Dip in New Zealand progress
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- Figure 47: New Zealand ocean- & river-cruise market, 2006-12
- Figure 48: Leading destinations for New Zealand passengers, 2010-12
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Cruise Tourism’s Impact on Global Economies
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- Europe still the number one beneficiary of cruise tourism
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- Figure 49: Total economic impact of European cruise sector, 2005-12
- Figure 50: Cruise-sector impact on industries within European economies, 2008-12
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- Figure 51: European cruise industry spending on newbuilds & refurbishment (by country), 2012
- Figure 52: Benefits from cruise sector by country*, 2010-12
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- Figure 53: Passengers embarking at European ports, 2008-12
- Figure 54: Cruise passenger visits to European ports, 2008-12
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- Figure 55: Global Cruise passengers by European country of embarkation, 2011-12
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- Figure 56: Cruise passengers’ visits to European countries*, 2010-12
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- Figure 57: Leading Mediterranean homeports, 2010-13
- Baltic grows fast as Northern Europe attracts more ships
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- Figure 58: Cruise traffic to Baltic ports, 2001-13
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- Figure 59: Cruise turnarounds at Baltic ports, 2005-14
- Figure 60: Cruise traffic at Norwegian ports, 2010-14
- More growth for rest of Europe
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- Figure 61: Leading Northern European ports of call, 2011-13
- Figure 62: Leading Northern European homeports, 2010-13
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- Figure 63: Total cruise passengers at Atlantic Alliance ports, 2007-13
- Figure 64: Cruise traffic at Atlantic Alliance ports, 2012-13
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- Figure 65: Transit passengers at UK ports, 2006-13
- Naval solution to Sydney bottleneck
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- Figure 66: Impact of the cruise sector (international & domestic) on the Australian economy, 2009-13
- Figure 67: Cruise lines/crew/passenger spend in Australia, 2007-13
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- Figure 68: Profile of the Australian cruise industry, 2008-13
- Figure 69: Economic impact of the cruise sector on Australian ports, 2012/13
- Numbers stall but New Zealand impact still grows
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- Figure 70: Nationalities of cruise visitors at New Zealand ports, 2012-14
- Figure 71: Cruise impact on New Zealand economy, 2003-14
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- Figure 72: Cruise traffic at New Zealand ports, 2012-13 & 2013-14
- Record economic figures for North American cruise sector
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- Figure 73: Cruise industry impact on US economy, 2008-12
- Figure 74: Spending by cruise passengers/crew in US, 2010/12
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- Figure 75: US industries benefiting from the cruise sector, 2008-12
- Figure 76: Cruise industry impact by US state, 2012
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- Figure 77: Cruise spending in New York by embarking passengers, 2012-13
- Figure 78: Cruise crew spending in New York, 2009-13
- Canadian impact dwarfed by US
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- Figure 79: Impacts of cruise sector on Canadian economy, 2012
- Figure 80: Passenger & crew spending by Canadian destination, 2012
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- Figure 81: Passenger & crew arrivals at Canadian ports, 2012
- Figure 82: Cruise visits ashore by passengers & crew at Canadian ports, 2012
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- Figure 83: Passenger & crew arrivals in Atlantic Canada, 2000-12
- South America cruise impact spreads beyond Brazil
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- Figure 84: Chilean cruise tourism, 2007-13
- Wake-up call for the Caribbean
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- Figure 85: Caribbean cruise traffic, 2010-13
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- Figure 86: Trends in cruise visitor spending in the Caribbean, 2009-12
- Figure 87: Total economic impact of cruise tourism by Caribbean destination, 2012
- Deployment decisions create Gulf cruising uncertainty
On-board Revenue Generation
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- Charging for entertainment
- Newspapers direct to tablets
- Designing ships for revenue generation
- Big Data-based retailing
- Expansion of pre-cruise sales
- Connectivity the key as gambling goes mobile
Financing Cruise Ships
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- Export credit agencies step in to support cruise financing
- Ports struggle to fund new infrastructure
- PPPs one solution to terminal finance
- IPOs reflect new confidence in cruising
Distribution
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- Commission halved
- Agents demand return of print brochures
- Vacation Guarantee gives agents new marketing tool
- Princess and Norwegian repair agency relationships
- Carnival backs down on commission cut
- CLIA agency training goes global
- Agents back in favour but still fear direct sales
Operational Costs
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- Fuel shortage means higher prices
- Two-pronged approach to limiting extra fuel cost
- Exemption breakthrough for major companies
- Alternative fuels no quick fix
- The nuclear option
- Ships slowed down, ports missed out
Community Relations
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- No-go areas ahead for cruise ships?
- Anti-cruise lobby spreads
- Cruise tourism “not a nuisance”
- Cruise lines not going where they are not welcome
- Call for historic ports to act together
Capital Expenditure
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- Premium pricing for newbuilds
- New life for cruise revitalisations
- Younger ships now in frame for refurbishments
- ECA restrictions drive refits
- Shipbuilders earn fraction of refurbishment price
Crisis Management
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- Bookings fall off cliff
- Travel plans based on social-media reviews
- New ship attracts record tweet numbers
Who’s Innovating?
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- Wow-factor focus shifts shoreside
The Major Players in the Cruise Industry
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- Figure 88: Top four cruise companies (by capacity), 2014-19
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Carnival Corporation & plc
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- SWOT analysis
- Ownership
- Revenues and profits
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- Figure 89: Carnival Corporation & plc results, 2010-13
- Major changes at the top
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- Figure 90: Carnival fuel consumption & cost, 2010-13
- An end to brand autonomy
- Outsiders hired for analytics skills
- Keeping the balance
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- Figure 91: Carnival capacity by region, 2012-14
- Figure 92: Carnival revenues by area of passenger sourcing, 2010-13
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- Figure 93: Carnival revenues by regional brands, 2011-13
- Figure 94: Carnival operating incomes by brands, 2011-13
- Brands
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- Figure 95: Brands owned by Carnival Corporation & plc, their major markets & market sector, 2014
Royal Caribbean Cruises Ltd (RCC)
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- SWOT analysis
- Ownership
- Revenues and profits
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- Figure 96: Royal Caribbean Cruises’ results, 2010-13
- Shareholder backlash
- Brands
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- Figure 97: Brands owned by Royal Caribbean Cruises, their major markets & market sector, 2014
Norwegian Cruise Line Holdings (NCLH)
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- SWOT analysis
- Ownership
- Revenues and profits
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- Figure 98: NCL Holdings’ results, 2010-13
- Brands
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- Figure 99: Brands owned by Norwegian Cruise Lines Holdings, 2014
- Other brands
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- Figure 100: Key brands (prime source markets & market sectors) not owned by Carnival, RCC, NCLH or MSC, 2014
- Prestige goes for IPO
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- Figure 101: Regent Seven Seas Cruises’ financial results, 2011-13
- Devaluation of older ships hits operators
Cruise Company Brands and their Product Niches
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- Figure 102: New ships by product sector, 2001-19
- Figure 103: Average capacity of ships, 2000-16
- Contemporary brands
- Carnival Cruise Lines (Carnival)
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- Figure 104: Carnival Cruise Lines’ fleet as at May 2014
- Royal Caribbean International (RCC)
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- Figure 105: Royal Caribbean International’s fleet/orderbook, May 2014
- Norwegian Cruise Line Holdings (NCLH)
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- Figure 106: Norwegian Cruise Line’s fleet/orderbook, May 2014
- Costa Cruises (Carnival)
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- Figure 107: Costa Cruises’ fleet/orderbook, May 2014
- MSC Cruises
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- Figure 108: MSC Cruises’ fleet, May 2014
- AIDA Cruises (Carnival)
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- Figure 109: AIDA Cruises’ fleet/orderbook, May 2014
- Disney Cruise Line
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- Figure 110: Disney Cruise Line’s fleet, May 2014
- Star Cruises
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- Figure 111: Star Cruises’ fleet, May 2014
- TUI Cruises (RCC JV)
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- Figure 112: TUI Cruises’ fleet, May 2014
- Budget brands
- Louis Cruises
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- Figure 113: Louis Cruises’ fleet, May 2014
- Fred. Olsen Cruise Lines
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- Figure 114: Fred. Olsen Cruise Lines’ fleet, May 2014
- Thomson Cruises
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- Figure 115: Thomson Cruises’ fleet (including Island Cruises), May 2014
- Pullmantur Cruises (RCC)
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- Figure 116: Pullmantur Cruises’ fleet, May 2014
- P&O Cruises Australia (Carnival)
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- Figure 117: P&O Cruises Australia’s fleet, May 2014
- Ibero Cruceros (Carnival)
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- Figure 118: Ibero Cruceros’ fleet, May 2014
- Portuscale Cruises
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- Figure 119: Portuscale Cruises’ fleet, May 2014
- Voyages of Discovery
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- Figure 120: Voyages of Discovery’s fleet, May 2014
- Cruise & Maritime Voyages
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- Figure 121: Cruise & Maritime Voyages’ fleet, May 2014
- Other budget brands
- Premium brands
- Princess Cruises (Carnival)
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- Figure 122: Princess Cruises’ fleet/orderbook, May 2014
- Holland America Line (Carnival)
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- Figure 123: Holland America Line’s fleet, May 2014
- Celebrity Cruises (RCC)
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- Figure 124: Celebrity Cruises’ fleet, May 2014
- P&O Cruises (Carnival)
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- Figure 125: P&O Cruises’ fleet/orderbook, May 2014
- Cunard Line (Carnival)
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- Figure 126: Cunard Line’s fleet, May 2014
- Saga Cruises
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- Figure 127: Saga Cruises’ fleet, May 2014
- Other premium brands
- Premium-plus brands
- Oceania Cruises
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- Figure 128: Oceania Cruises’ fleet, May 2014
- Azamara Club Cruises (RCC)
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- Figure 129: Azamara Club Cruises’ fleet, May 2014
- New Premium and Premium-plus brands
- Luxury brands
- Silversea Cruises
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- Figure 130: Silversea Cruises’ fleet, May 2014
- Crystal Cruises
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- Figure 131: Crystal Cruises’ fleet, May 2014
- Seabourn Cruise Line (Carnival)
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- Figure 132: Seabourn Cruise Line’s fleet, May 2014
- Regent Seven Seas Cruises
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- Figure 133: Regent Seven Seas Cruises’ fleet, May 2014
- Hapag-Lloyd Cruises
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- Figure 134: Hapag-Lloyd Cruises’ fleet, May 2014
- Windstar Cruises
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- Figure 135: Windstar Cruises’ fleet, May 2014
- Ponant Cruises
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- Figure 136: Ponant Cruises’ fleet, May 2014
- Brand and industry growth
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- Figure 137: Top 20 cruise brands, by current & ordered capacity, 2014-19
- Figure 138: Global cruise passengers projections, 2013-24
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What Next?
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- River cruisers to become potential new source for ocean brands
- Cruise companies vs ports – who pays who?
- Putting out the welcome mat for children
- Industry targets good sustainability PR
- The suite smell of success?
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