Cruises - International - June 2014
Cruises - International - June 2014

“Companies are using Big Data to source demographic and buying pattern information on passengers and then using it to dictate how they market their products to them.” 

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Data Sources
Global Summary

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Issues in the Market
Cruise Tourism’s Impact on Global Economies
On-board Revenue Generation
Financing Cruise Ships
Distribution
Operational Costs
Community Relations
Capital Expenditure
Crisis Management
What Next?

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
The Major Players in the Cruise Industry
Carnival Corporation & plc
Royal Caribbean Cruises Ltd (RCC)
Norwegian Cruise Line Holdings (NCLH)
Cruise Company Brands and their Product Niches