Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Data sources
- Consumer survey data
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- The market
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- Figure 1: Total US sales and fan chart forecast of on-premise alcohol, at current prices, 2008-18
- Market drivers
- Opportunities
- Menu analysis
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- Figure 2: Segment breakdown of alcoholic beverages at restaurants, by incidence, Q4 2010-13
- Figure 3: Top 10 alcoholic beverage items, by incidence, Q4 2010-13
- Consumer data
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- Figure 4: On-premise alcohol consumption place, February 2014
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- Figure 5: On-premise alcohol attitudes, February 2014
- What we think
Issues and Insights
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- Dining experience: approaches to successfully attract customers
- The issues
- The implications
- Drink expansion: the most effective strategies for on-premise operators
- The issues
- The implications
Trend Applications
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- Trend: The Big Issue
- Trend: Guiding Choice
- Trend: Locavore
Market Size and Forecast
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- Key points
- Market size and forecast
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- Figure 6: Total US sales and forecast of on-premise alcohol, at current prices, 2008-18
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- Figure 7: Total US sales and forecast of on-premise alcohol, at inflation-adjusted prices, 2008-18
- Fan chart forecast
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- Figure 8: Total US sales and fan chart forecast of on-premise alcohol, at current prices, 2008-18
Market Drivers
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- Cost and inflation of food items
- Economic indicators
- Health and wellness
- Allergies and gluten-free
- Government legislation
- Alcohol research
- Millennials drive usage
Innovations and Innovators
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- Craft alcohol
- Cocktail flavors
- New cocktail bases
- Infused alcohol
- The local movement
- Globalization
- Mocktails
- Bring-your-own
- Alcohol pairings
- Classes and events
- Technology
Competitive Context
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- Home consumption
- Full service restaurants
- Limited service restaurants
- New places
- Retail outlets
Featured Companies: Focus on Chicago
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- The Northman
- IO Urban Roofscape
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- Figure 9: IO Urban Roofscape, May 2014
- Replay Beer & Bourbon
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- Figure 10: Replay Beer & Bourbon, May 2014
- RM Champagne Salon
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- Figure 11: RM Champagne Salon, May 2014
- Figure 12: RM Champagne Salon cheese menu, May 2014
- CH Distillery
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- Figure 13: CH Distillery, May 2014
Menu Analysis: On-Premise Alcohol
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- Segment breakdown of alcoholic beverages
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- Figure 14: Segment breakdown of alcohol beverage items, by incidence, Q4 2010-13
- Figure 15: Segment breakdown of alcoholic beverage items, by price, Q4 2010-13
- Leading alcoholic beverages menued
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- Figure 16: Top 10 alcoholic beverage items, by incidence, Q4 2010-13
- Figure 17: Top 10 alcoholic beverage items, by price, Q4 2010-13
Menu Analysis: Cocktails
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- Segment breakdown of cocktails
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- Figure 18: Segment breakdown of cocktail items, by incidence, Q4 2010-13
- Figure 19: Segment breakdown of cocktail items, by price, Q4 2010-13
- Leading cocktail types
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- Figure 20: Top 10 cocktail types, by incidence, Q4 2010-13
- Top alcohol types used in cocktails
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- Figure 21: Top 10 alcohol ingredients used in cocktails, by incidence, Q4 2010-13
- Frequently menued item claims
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- Figure 22: Top 10 menu item claims for cocktails, by incidence, Q4 2010-13
Menu Analysis: Wine
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- Segment breakdown of wine
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- Figure 23: Segment breakdown of wine, by incidence, Q4 2010-13
- Figure 24: Segment breakdown of wine, by price, Q4 2010-13
- Leading categories of wine
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- Figure 25: Top categories of wine, by incidence, Q4 2010-13
- Most menued types of wine
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- Figure 26: Top 10 types of wine, by incidence, Q4 2010-13
- Top menu item claims for wine
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- Figure 27: Top 10 menu item claims for wines, by incidence, Q4 2010-13
Menu Analysis: Beer
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- Segment breakdown of beer
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- Figure 28: Segment breakdown of beer, by incidence, Q4 2010-13
- Figure 29: Segment breakdown of beer, by price, Q4 2010-13
- Leading types of beer
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- Figure 30: Top 10 types of beer, by incidence, Q4 2010-13
- Most frequent menu item claims for beer
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- Figure 31: Top 10 menu item claims for beer, by incidence, Q4 2010-13
- Top flavors for beer
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- Figure 32: Top 10 flavors for beer, by incidence, Q4 2010-13
Consumer Data – Overview
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- Restaurant usage
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- Figure 33: Alcohol usage, February 2014
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- Figure 34: Alcohol usage, by drinking frequency, February 2014
- Retail behavior and attitudes at retail
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- Figure 35: Retail consumption behavior, by drinking frequency, February 2014
- Occasion by time by day, occasion, and party
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- Figure 36: Consumption time by alcohol, by drinking frequency, February 2014
- On- and off-premise consumption places and occasions
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- Figure 37: Off-premise alcohol consumption place, by drinking frequency, February 2014
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- Figure 38: On-premise alcohol consumption place, by drinking frequency, February 2014
- Attitudes toward alcohol consumption
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- Figure 39: Attitudes toward alcohol, by drinking frequency, February 2014
- Reasons for abstention
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- Figure 40: Reasons for abstaining from alcohol, by drinking frequency, February 2014
- Changes in behavior at full service restaurants
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- Figure 41: Change in on-premise behavior, February 2014
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- Figure 42: Change in on-premise behavior – More, by drinking frequency, February 2014
- Cocktail selection factors
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- Figure 43: Cocktail selection factors, February 2014
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- Figure 44: Cocktail selection factors – Seek out cocktails with this, by drinking frequency, February 2014
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- Figure 45: Cocktail selection factors – Will not order a cocktail with this, by drinking frequency, February 2014
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- Figure 46: Cocktail selection factors – Indifferent to this, by drinking frequency, February 2014
- Drivers influencing consumers
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- Figure 47: On-premise venue drivers, by drinking frequency, February 2014
- Attitudes of on-premise alcohol consumers
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- Figure 48: On-premise alcohol attitudes, by drinking frequency, February 2014
Consumer Data – By Day, Time, Occasion, and Group
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- Day of week
- Time of day
- Dining occasion
- Dining party
Consumer Data – By Alcohol Type
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- Key points
- Beer consumers drink by themselves and while doing something else
- Wine consumers stick to wine and drink at restaurants with a meal
- Dessert wine, fortified wine, and aperitif drinkers seek drink variety and food options
- Shot drinkers are the least likely spirits consumers to drink prior to meals
- Cordial and liqueur drinkers increased on-premise visitation and value the experience
- White spirits consumers are not fans of craft or microbrews and are not influenced by claims
- RTD drinkers have high usage and are open to new drinks and food
- Wine cooler consumers are least likely to drink on weekdays or desire BYOB options
- Hard cider consumers are more likely to have also consumed craft and microbrews
- Consumer tables by alcohol type
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- Figure 49: Alcohol usage, by consumption of alcohol by type, February 2014
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- Figure 50: Retail consumption behavior, by consumption of alcohol by type, February 2014
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- Figure 51: Consumption time by alcohol, by consumption of alcohol by type, February 2014 (NEW)
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- Figure 52: Off-premise alcohol consumption place, by consumption of alcohol by type, February 2014
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- Figure 53: On-premise alcohol consumption place, by consumption of alcohol by type, February 2014
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- Figure 54: Attitudes toward alcohol, by consumption of alcohol by type, February 2014
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- Figure 55: Attitudes toward alcohol, by consumption of alcohol by type, February 2014
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- Figure 56: Change in on-premise behavior – More, by consumption of alcohol by type, February 2014
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- Figure 57: Cocktail selection factors – Seek out cocktails with this, by consumption of alcohol by type, February 2014
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- Figure 58: Cocktail selection factors – Indifferent to this, by consumption of alcohol by type, February 2014
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- Figure 59: Cocktail selection factors – Will not order a cocktail with this, by consumption of alcohol by type, February 2014
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- Figure 60: On-premise venue drivers, by consumption of alcohol by type, February 2014
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- Figure 61: On-premise alcohol attitudes, by consumption of alcohol by type, February 2014
Consumer Data – By Consumption Place
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- Key points
- Restaurant users focus on food offerings first and foremost
- With meal
- Happy hour drinkers are adventurous and motivated by deals in retail
- Late night
- Bar users are the most likely to drink during the afternoon
- Live music bar users are indifferent to herbs and spices in cocktails
- Cocktail lounge users are least likely to see a wide selection of beers as important
- Pubs and brewery users are the least likely to find a variety of portion sizes important
- Nightclub users are the least likely to visit pubs and breweries
- Comedy clubs
- Wine bar users are drinking more at home and while watching sports
- Neighborhood bar users drink at night, while doing something else, and with groups
- Other venue drinkers are concerned with the entertainment experience
- Entertainment venues
- Sporting events
- Consumer tables by consumption place
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- Figure 62: Alcohol usage, by consumption place, February 2014
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- Figure 63: Retail consumption behavior, by consumption place, February 2014
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- Figure 64: Consumption time by alcohol, by consumption place, February 2014
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- Figure 65: Off-premise alcohol consumption place, by consumption place, February 2014
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- Figure 66: On-premise alcohol consumption place, by consumption place, February 2014
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- Figure 67: Attitudes toward alcohol, by consumption place, February 2014
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- Figure 68: Reasons for abstaining from alcohol, by consumption place, February 2014
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- Figure 69: Change in on-premise behavior – More, by consumption place, February 2014
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- Figure 70: Cocktail selection factors – Seek out cocktails with this, by consumption place, February 2014
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- Figure 71: Cocktail selection factors – Indifferent to this, by consumption place, February 2014
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- Figure 72: Cocktail selection factors – Will not order a cocktail with this, by consumption place, February 2014
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- Figure 73: On-premise venue drivers, by consumption place, February 2014
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- Figure 74: On-premise alcohol attitudes, by consumption place, February 2014
Consumer Data – By Gender
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- Key points
- Men consume a wider variety of alcohol and tend to be heavier drinkers
- Women value low prices, health, and socialization when going out
- Consumer tables by gender
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- Figure 75: Alcohol usage, by gender, February 2014
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- Figure 76: Retail consumption behavior, by gender, February 2014
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- Figure 77: Consumption time by alcohol, by gender, February 2014
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- Figure 78: Off-premise alcohol consumption place, by gender, February 2014
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- Figure 79: On-premise alcohol consumption place, by gender, February 2014
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- Figure 80: Attitudes toward alcohol, by gender, February 2014
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- Figure 81: Reasons for abstaining from alcohol, by gender, February 2014
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- Figure 82: Change in on-premise behavior – More, by gender, February 2014
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- Figure 83: Cocktail selection factors – Seek out cocktails with this, by gender, February 2014
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- Figure 85: Cocktail selection factors – Will not order a cocktail with this, by gender, February 2014
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- Figure 86: On-premise venue drivers, by gender, February 2014
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- Figure 87: On-premise alcohol attitudes, by gender, February 2014
Consumer Data – By Generation
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- Key points
- Younger Millennials seek a party scene, valuing price over atmosphere
- Older Millennials are attracted to drink variety and dining experience
- Additional differences between younger and older Millennials
- Baby Boomers drink with meals but have low usage and are traditional
- Consumer tables by generation
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- Figure 88: Alcohol usage, by generations, February 2014
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- Figure 89: Retail consumption behavior, by generations, February 2014
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- Figure 90: Consumption time by alcohol, by generations, February 2014
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- Figure 91: Off-premise alcohol consumption place, by generations, February 2014
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- Figure 92: On-premise alcohol consumption place, by generations, February 2014
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- Figure 93: Attitudes toward alcohol, by generations, February 2014
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- Figure 94: Reasons for abstaining from alcohol, by generations, February 2014
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- Figure 95: Change in on-premise behavior – More, by generations, February 2014
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- Figure 96: Cocktail selection factors – Seek out cocktails with this, by generations, February 2014
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- Figure 97: Cocktail selection factors – Indifferent to this, by generations, February 2014
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- Figure 98: Cocktail selection factors – Will not order a cocktail with this, by generations, February 2014
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- Figure 99: On-premise venue drivers, by generations, February 2014
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- Figure 100: On-premise alcohol attitudes, by generations, February 2014
Consumer Data – By Income
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- Key points
- Lower-income consumers have low usage and are set in their ways
- Middle-income consumers are open to alcoholic bases for cocktails
- The affluent tend to consume alcohol with meals and prefer microbrews
- Consumer tables by income
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- Figure 101: Alcohol usage, by household income, February 2014
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- Figure 102: Retail consumption behavior, by household income, February 2014
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- Figure 103: Consumption time by alcohol, by household income, February 2014
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- Figure 104: Off-premise alcohol consumption place, by household income, February 2014
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- Figure 105: On-premise alcohol consumption place, by household income, February 2014
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- Figure 106: Attitudes toward alcohol, by household income, February 2014
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- Figure 107: Reasons for abstaining from alcohol, by household income, February 2014
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- Figure 108: Change in on-premise behavior – More, by household income, February 2014
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- Figure 109: Cocktail selection factors – Seek out cocktails with this, by household income, February 2014
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- Figure 110: Cocktail selection factors – Indifferent to this, by household income, February 2014
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- Figure 111: Cocktail selection factors – Will not order a cocktail with this, by household income, February 2014
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- Figure 112: On-premise venue drivers, by household income, February 2014
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- Figure 113: On-premise alcohol attitudes, by household income, February 2014
Consumer Data – By Race and Hispanic Origin
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- Key points
- Whites are health conscious and drink at night, socially, and during meals
- Blacks are most likely to drink alone and while doing something else
- Asians are heavy users of on-premise alcohol and look for food options
- Hispanics have high usage and seek variety in food and drink options
- Consumer tables by race and Hispanic origin
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- Figure 114: Alcohol usage, by race/Hispanic origin, February 2014
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- Figure 115: Retail consumption behavior, by race/Hispanic origin, February 2014
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- Figure 116: Consumption time by alcohol, by race/Hispanic origin, February 2014
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- Figure 117: Off-premise alcohol consumption place, by race/Hispanic origin, February 2014
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- Figure 118: On-premise alcohol consumption place, by race/Hispanic origin, February 2014
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- Figure 119: Attitudes toward alcohol, by race/Hispanic origin, February 2014
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- Figure 120: Reasons for abstaining from alcohol, by race/Hispanic origin, February 2014
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- Figure 121: Change in on-premise behavior – More, by race/Hispanic origin, February 2014
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- Figure 122: Cocktail selection factors – Seek out cocktails with this, by race/Hispanic origin, February 2014
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- Figure 123: Cocktail selection factors – Indifferent to this, by race/Hispanic origin, February 2014
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- Figure 124: Cocktail selection factors – Will not order a cocktail with this, by race/Hispanic origin, February 2014
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- Figure 125: On-premise venue drivers, by race/Hispanic origin, February 2014
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- Figure 126: On-premise alcohol attitudes, by race/Hispanic origin, February 2014
Consumer Data – By Region
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- Key points
- Midwesterners seek the availability of food, but aren’t picky about offerings
- Northeasterners have increased the amount they drink off-premise
- Southerners are the least likely to drink in groups or at pubs/breweries
- Westerners drink the widest variety of alcohol and are open to new items
- Consumer tables by region
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- Figure 127: Alcohol usage, by region, February 2014
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- Figure 128: Retail consumption behavior, by region, February 2014
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- Figure 129: Consumption time by alcohol, by region, February 2014
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- Figure 130: Off-premise alcohol consumption place, by region, February 2014
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- Figure 131: On-premise alcohol consumption place, by region, February 2014
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- Figure 132: Reasons for abstaining from alcohol, by region, February 2014
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- Figure 133: Attitudes toward alcohol, by region, February 2014
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- Figure 134: Change in on-premise behavior – More, by region, February 2014
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- Figure 135: Cocktail selection factors – Seek out cocktails with this, by region, February 2014
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- Figure 136: Cocktail selection factors – Indifferent to this, by region, February 2014
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- Figure 137: Cocktail selection factors – Will not order a cocktail with this, by region, February 2014
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- Figure 138: On-premise venue drivers, by region, February 2014
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- Figure 139: On-premise alcohol attitudes, by region, February 2014
Consumer Data – By Parents
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- Key points
- Parents are heavy users and find menu offerings and processes important
- Parents with toddlers multitask when drinking
- Parents with children are more likely to drink by themselves
- Parents with adult children seek good values in food and drink offerings
- Consumer tables by parents
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- Figure 140: Alcohol usage, by parent/guardian and presence of children in household, February 2014
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- Figure 141: Retail consumption behavior, by parent/guardian and presence of children in household, February 2014
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- Figure 142: Consumption time by alcohol, by parent/guardian with presence of children in household, February 2014
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- Figure 143: Off-premise alcohol consumption place, by parent/guardian with presence of children in household, February 2014
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- Figure 144: On-premise alcohol consumption place, by parent/guardian with presence of children in household, February 2014
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- Figure 145: Reasons for abstaining from alcohol, by parent/guardian with presence of children in household, February 2014
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- Figure 146: Attitudes toward alcohol, by parent/guardian with presence of children in household, February 2014
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- Figure 147: Change in on-premise behavior – More, by parent/guardian with presence of children in household, February 2014
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- Figure 148: Cocktail selection factors – Seek out cocktails with this, by parent/guardian with presence of children in household, February 2014
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- Figure 149: Cocktail selection factors – Indifferent to this, by parent/guardian with presence of children in household, February 2014
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- Figure 150: Cocktail selection factors – Will not order a cocktail with this, by parent/guardian with presence of children in household, February 2014
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- Figure 151: On-premise venue drivers, by parent/guardian with presence of children in household, February 2014
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- Figure 152: On-premise alcohol attitudes, by parent/guardian with presence of children in household, February 2014
Appendix – Additional Tables
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- Consumer tables by alcohol type (detailed)
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- Figure 153: Alcohol usage – Beer, by consumption of alcohol by type, February 2014
- Figure 154: Alcohol usage – Wine, by consumption of alcohol by type, February 2014
- Figure 155: Alcohol usage – Spirits, by consumption of alcohol by type, February 2014
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- Figure 156: Alcohol usage – Ready-to-drink premade flavored alcoholic beverages, by consumption of alcohol by type, February 2014
- Figure 157: Consumption time by beer, by consumption of alcohol by type, February 2014
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- Figure 158: Consumption time by wine, by consumption of alcohol by type, February 2014
- Figure 159: Consumption time by spirits, by consumption of alcohol by type, February 2014
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- Figure 160: Consumption time by mixed drinks/cocktails, by consumption of alcohol by type, February 2014
- Figure 161: Consumption time by shots, by consumption of alcohol by type, February 2014
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- Figure 162: Consumption time by ready-to-drink, by consumption of alcohol by type, February 2014
- Consumer tables by day of week
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- Figure 163: Alcohol usage, by day of week, February 2014
- Figure 164: Retail consumption behavior, by day of week, February 2014
- Figure 165: Consumption time by alcohol, by day of week, February 2014
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- Figure 166: Off-premise alcohol consumption place, by day of week, February 2014
- Figure 167: On-premise alcohol consumption place, by day of week, February 2014
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- Figure 168: Attitudes toward alcohol, by day of week, February 2014
- Figure 169: Reasons for abstaining from alcohol, by day of week, February 2014
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- Figure 170: Change in on-premise behavior – More, by day of week, February 2014
- Figure 171: Cocktail selection factors – Seek out cocktails with this, by day of week, February 2014
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- Figure 172: Cocktail selection factors – Indifferent to this, by day of week, February 2014
- Figure 173: Cocktail selection factors – Will not order a cocktail with this, by day of week, February 2014
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- Figure 174: On-premise venue drivers, by day of week, February 2014
- Figure 175: On-premise alcohol attitudes, by day of week, February 2014
- Consumer tables by daypart
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- Figure 176: Alcohol usage, by dayparts, February 2014
- Figure 177: Retail consumption behavior, by dayparts, February 2014
- Figure 178: Consumption time by alcohol, by dayparts, February 2014
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- Figure 179: Off-premise alcohol consumption place, by dayparts, February 2014
- Figure 180: On-premise alcohol consumption place, by dayparts, February 2014
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- Figure 181: Attitudes toward alcohol, by dayparts, February 2014
- Figure 182: Reasons for abstaining from alcohol, by dayparts, February 2014
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- Figure 183: Change in on-premise behavior – More, by dayparts, February 2014
- Figure 184: Cocktail selection factors – Seek out cocktails with this, by dayparts, February 2014
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- Figure 185: Cocktail selection factors – Indifferent to this, by dayparts, February 2014
- Figure 186: Cocktail selection factors – Will not order a cocktail with this, by dayparts, February 2014
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- Figure 187: On-premise venue drivers, by dayparts, February 2014
- Figure 188: On-premise alcohol attitudes, by dayparts, February 2014
- Consumer tables by meal occasion
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- Figure 189: Alcohol usage, by meal occasion, February 2014
- Figure 190: Retail consumption behavior, by meal occasion, February 2014
- Figure 191: Consumption time by alcohol, by meal occasion, February 2014
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- Figure 192: Off-premise alcohol consumption place, by meal occasion, February 2014
- Figure 193: On-premise alcohol consumption place, by meal occasion, February 2014
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- Figure 194: Attitudes toward alcohol, by meal occasion, February 2014
- Figure 195: Reasons for abstaining from alcohol, by meal occasion, February 2014
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- Figure 196: Change in on-premise behavior – More, by meal occasion, February 2014
- Figure 197: Cocktail selection factors – Seek out cocktails with this, by meal occasion, February 2014
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- Figure 198: Cocktail selection factors – Indifferent to this, by meal occasion, February 2014
- Figure 199: Cocktail selection factors – Will not order a cocktail with this, by meal occasion, February 2014
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- Figure 200: On-premise venue drivers, by meal occasion, February 2014
- Figure 201: On-premise alcohol attitudes, by meal occasion, February 2014
- Consumer tables by party type
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- Figure 202: Alcohol usage, by party type, February 2014
- Figure 203: Retail consumption behavior, by party type, February 2014
- Figure 204: Consumption time by alcohol, by party type, February 2014
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- Figure 205: Off-premise alcohol consumption place, by party type, February 2014
- Figure 206: On-premise alcohol consumption place, by party type, February 2014
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- Figure 207: Attitudes toward alcohol, by party type, February 2014
- Figure 208: Reasons for abstaining from alcohol, by party type, February 2014
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- Figure 209: Change in on-premise behavior – More, by party type, February 2014
- Figure 210: Cocktail selection factors – Seek out cocktails with this, by party type, February 2014
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- Figure 211: Cocktail selection factors – Indifferent to this, by party type, February 2014
- Figure 212: Cocktail selection factors – Will not order a cocktail with this, by party type, February 2014
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- Figure 213: On-premise venue drivers, by party type, February 2014
- Figure 214: On-premise alcohol attitudes, by party type, February 2014
- Consumer tables by beer
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- Figure 215: Alcohol usage, by beer, February 2014
- Figure 216: Retail consumption behavior, by beer, February 2014
- Figure 217: Consumption time by alcohol, by beer, February 2014
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- Figure 218: Off-premise alcohol consumption place, by beer, February 2014
- Figure 219: On-premise alcohol consumption place, by beer, February 2014
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- Figure 220: Attitudes toward alcohol, by beer, February 2014
- Figure 221: Reasons for abstaining from alcohol, by beer, February 2014
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- Figure 222: Change in on-premise behavior – More, by beer, February 2014
- Figure 223: Cocktail selection factors – Seek out cocktails with this, by beer, February 2014
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- Figure 224: Cocktail selection factors – Indifferent to this, by beer, February 2014
- Figure 225: Cocktail selection factors – Will not order a cocktail with this, by beer, February 2014
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- Figure 226: On-premise venue drivers, by beer, February 2014
- Figure 227: On-premise alcohol attitudes, by beer, February 2014
- Consumer tables by wine
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- Figure 228: Alcohol usage, by wine, February 2014
- Figure 229: Consumption time by alcohol, by wine, February 2014
- Figure 230: Retail consumption behavior, by wine, February 2014
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- Figure 231: Off-premise alcohol consumption place, by wine, February 2014
- Figure 232: On-premise alcohol consumption place, by wine, February 2014
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- Figure 233: Attitudes toward alcohol, by wine, February 2014
- Figure 234: Reasons for abstaining from alcohol, by wine, February 2014
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- Figure 235: Change in on-premise behavior – More, by wine, February 2014
- Figure 236: Cocktail selection factors – Seek out cocktails with this, by wine, February 2014
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- Figure 237: Cocktail selection factors – Indifferent to this, by wine, February 2014
- Figure 238: Cocktail selection factors – Will not order a cocktail with this, by wine, February 2014
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- Figure 239: On-premise venue drivers, by wine, February 2014
- Figure 240: On-premise alcohol attitudes, by wine, February 2014
- Consumer tables by spirits
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- Figure 241: Alcohol usage, by spirits, February 2014
- Figure 242: Retail consumption behavior, by spirits, February 2014
- Figure 243: Consumption time by alcohol, by spirits, February 2014
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- Figure 244: Off-premise alcohol consumption place, by spirits, February 2014
- Figure 245: On-premise alcohol consumption place, by spirits, February 2014
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- Figure 246: Attitudes toward alcohol, by spirits, February 2014
- Figure 247: Reasons for abstaining from alcohol, by spirits, February 2014
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- Figure 248: Change in on-premise behavior – More, by spirits, February 2014
- Figure 249: Cocktail selection factors – Seek out cocktails with this, by spirits, February 2014
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- Figure 250: Cocktail selection factors – Indifferent to this, by spirits, February 2014
- Figure 251: Cocktail selection factors – Will not order a cocktail with this, by spirits, February 2014
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- Figure 252: On-premise venue drivers, by spirits, February 2014
- Figure 253: On-premise alcohol attitudes, by spirits, February 2014
- Consumer tables by ready-to-drink beverages
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- Figure 254: Alcohol usage, by ready-to-drink, February 2014
- Figure 255: Retail consumption behavior, by ready-to-drink, February 2014
- Figure 256: Consumption time by alcohol, by ready-to-drink, February 2014
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- Figure 257: Off-premise alcohol consumption place, by ready-to-drink, February 2014
- Figure 258: On-premise alcohol consumption place, by ready-to-drink, February 2014
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- Figure 259: Attitudes toward alcohol, by ready-to-drink, February 2014
- Figure 260: Reasons for abstaining from alcohol, by ready-to-drink, February 2014
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- Figure 261: Change in on-premise behavior – More, by ready-to-drink, February 2014
- Figure 262: Cocktail selection factors – Seek out cocktails with this, by ready-to-drink, February 2014
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- Figure 263: Cocktail selection factors – Indifferent to this, by ready-to-drink, February 2014
- Figure 264: Cocktail selection factors – Will not order a cocktail with this, by ready-to-drink, February 2014
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- Figure 265: On-premise venue drivers, by ready-to-drink, February 2014
- Figure 266: On-premise alcohol attitudes, by ready-to-drink, February 2014
- Consumer tables by restaurants
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- Figure 267: Alcohol usage, by restaurants, February 2014
- Figure 268: Retail consumption behavior, by restaurants, February 2014
- Figure 269: Consumption time by alcohol, by restaurants, February 2014
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- Figure 270: Off-premise alcohol consumption place, by restaurants, February 2014
- Figure 271: On-premise alcohol consumption place, by restaurants, February 2014
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- Figure 272: Attitudes toward alcohol, by restaurants, February 2014
- Figure 273: Reasons for abstaining from alcohol, by restaurants, February 2014
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- Figure 274: Change in on-premise behavior – More, by restaurants, February 2014
- Figure 275: Cocktail selection factors – Seek out cocktails with this, by restaurants, February 2014
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- Figure 276: Cocktail selection factors – Indifferent to this, by restaurants, February 2014
- Figure 277: Cocktail selection factors – Will not order a cocktail with this, by restaurants, February 2014
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- Figure 278: On-premise venue drivers, by restaurants, February 2014
- Figure 279: On-premise alcohol attitudes, by restaurants, February 2014
- Consumer tables by bars
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- Figure 280: Alcohol usage, by bars, February 2014
- Figure 281: Retail consumption behavior, by bars, February 2014
- Figure 282: Consumption time by alcohol, by bars, February 2014
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- Figure 283: Off-premise alcohol consumption place, by bars, February 2014
- Figure 284: On-premise alcohol consumption place, by bars, February 2014
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- Figure 285: Attitudes toward alcohol, by bars, February 2014
- Figure 286: Reasons for abstaining from alcohol, by bars, February 2014
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- Figure 287: Change in on-premise behavior – More, by bars, February 2014
- Figure 288: Cocktail selection factors – Seek out cocktails with this, by bars, February 2014
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- Figure 289: Cocktail selection factors – Indifferent to this, by bars, February 2014
- Figure 290: Cocktail selection factors – Will not order a cocktail with this, by bars, February 2014
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- Figure 291: On-premise venue drivers, by bars, February 2014
- Figure 292: On-premise alcohol attitudes, by bars, February 2014
- Consumer tables by other venue
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- Figure 293: Alcohol usage, by other venue, February 2014
- Figure 294: Retail consumption behavior, by other venue, February 2014
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- Figure 295: Consumption time by alcohol, by other venues, February 2014
- Figure 296: Off-premise alcohol consumption place, by other venue, February 2014
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- Figure 297: On-premise alcohol consumption place, by other venue, February 2014
- Figure 298: Attitudes toward alcohol, by other venues, February 2014
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- Figure 299: Reasons for abstaining from alcohol, by other venues, February 2014
- Figure 300: Change in on-premise behavior – More, by other venue, February 2014
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- Figure 301: Cocktail selection factors – Seek out cocktails with this, by other venue, February 2014
- Figure 302: Cocktail selection factors – Indifferent to this, by other venues, February 2014
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- Figure 303: Cocktail selection factors – Will not order a cocktail with this, by other venue, February 2014
- Figure 304: On-premise venue drivers, by other venue, February 2014
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- Figure 305: On-premise alcohol attitudes, by other venue, February 2014
- Consumer tables by area
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- Figure 306: Alcohol usage, by area, February 2014
- Figure 307: Retail consumption behavior, by area, February 2014
- Figure 308: Consumption time by alcohol, by area, February 2014
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- Figure 309: Off-premise alcohol consumption place, by area, February 2014
- Figure 310: On-premise alcohol consumption place, by area, February 2014
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- Figure 311: Reasons for abstaining from alcohol, by area, February 2014
- Figure 312: Attitudes toward alcohol, by area, February 2014
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- Figure 313: Change in on-premise behavior – More, by area, February 2014
- Figure 314: Cocktail selection factors – Seek out cocktails with this, by area, February 2014
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- Figure 315: Cocktail selection factors – Indifferent to this, by area, February 2014
- Figure 316: Cocktail selection factors – Will not order a cocktail with this, by area, February 2014
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- Figure 317: On-premise venue drivers, by area, February 2014
- Figure 318: On-premise alcohol attitudes, by area, February 2014
Appendix – Trade Associations
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