“Brands need to ensure that children, who are less likely to have a credit or debit card, are able to access and enjoy the benefits associated with e-commerce. Physical gift cards are the primary vehicle used by children for adding the funds needed to purchase apps or digital content such as music and video and brands need to shift consumer perceptions away from gift cards being presents and towards them ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Background
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Children’s Technology Use in the Home
Factors Influencing Purchasing Decisions
Parental Concerns
Behaviour of Parents
Use of Parental Controls
Activities Performed by Children on Technology Devices
Children’s Smartphone Ownership
Children’s Smartphone Behaviour
Type of Gaming Consoles Used in the Home
Children’s Gaming Console Behaviour
Children’s General Gaming Behaviour
Children’s General Technology Behaviour
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who's Innovating?
Case Studies – Parental Controls
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Children’s Technology Use in the Home
Appendix – Factors Influencing Purchasing Decisions
Appendix – Parental Concerns
Appendix – Behaviour of Parents
Appendix – Use of Parental Controls
Appendix – Activities Performed by Children on Technology Devices
Appendix – Children’s Smartphone Ownership
Appendix – Children’s Smartphone Behaviour
Appendix – Type of Gaming Console Used in the Home
Appendix – Children’s Gaming Console Behaviour
Appendix – Children’s General Gaming Behaviour
Appendix – Children’s General Technology Behaviour
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How can brands address concern over the health risk posed by using technology devices?
