“The rapid success of Snapchat with teens/tweens highlights that for young people it is the ability to create and communicate in innovative, fun new ways that is at the heart of their interest in social media. New social media features, from livestreaming to creating short music videos, are being introduced in the hope of similarly capturing the attention and imagination of the influential age-group”.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Device Use
Parents’ Behaviour
Social Media Concerns
Technology Behaviour
Music Behaviour
Viewing Habits
Social Media Use
Social Media Interest
Social Media Behaviour
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Key Players – What You Need to Know
Launch Activity and Innovation
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
7th October 2016
“Research by Girlguiding suggests that girls and young women have become less happy about their bodies in the last five years, highlighting an opportunity for campaigns that will take a more direct approach in boosting young tween and teenage girl’s self-esteem.” 
27th July 2016
“James Corden’s viral Carpool Karaoke segment highlights a way to reinvigorate the well-trodden talk/panel show TV format. Designing online video content to be the main event rather than simply a TV teaser can help content reach a larger audience than ever before, as well as maintaining a show’s relevance ...
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Social media opportunities and concerns
