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Music Concerts and Festivals - UK - August 2019

OVERVIEW
What you need to know
Products covered in this Report
EXECUTIVE SUMMARY
The market
Live music industry continues healthy growth
Figure 1: UK music concerts and festivals market size and forecast, 2014-24
Companies and brands
Live Nation continues to dominate while SJM bounces back
The consumer
Concert attendance boosted
Figure 2: Music concerts visited in the past 12 months, June 2017-May 2019
Festival attendance at highest level in four years
Figure 3: Music festivals visited in the past 12 months, June 2017-May 2019
Young people want the festival experience, while older fans go for the music
Figure 4: Drivers to music concerts and festivals, by generation, May 2019
Three fifths of attendees say festivals are more important than holidays
Figure 5: Priority of music festivals, May 2019
Reward scheme usage on the rise
Brand investment in live events still paying off
Figure 6: Music event purchasing behaviours, May 2019
Contactless wristbands spike in use, and festival apps used by three fifths
Figure 7: Technology use at music events, May 2019
It’s not all about the music
Figure 8: Agreement with statements regarding interest in non-music activities at music events, May 2019
Brits: perhaps not so good at waiting in line?
Figure 9: Improvements to music events, May 2019
What we think
ISSUES AND INSIGHTS
The avoidable harm of music events
The facts
The implications
Live music in the streaming era
The facts
The implications
THE MARKET – WHAT YOU NEED TO KNOW
Live music industry continues healthy growth
Rise of day festivals
Weak Pound keeping Brits at UK events
Funding breakthrough for small venues
Secondary ticketing suffering
Ancillary spending expected to grow
MARKET SIZE AND FORECAST
Live music industry continues healthy growth
Figure 10: UK music concerts and festivals market size and forecast, 2014-24
Figure 11: UK music concerts and festivals market size and forecast, 2014-24
Forecast methodology
MARKET SEGMENTATION 
Ancillary spending expected to grow significantly in 2019
Figure 12: Value of the UK music concerts and festivals market, by segment, 2013-19
Secondary ticketing suffering
Glastonbury’s return due to inject £50 million in ticket sales for 2019
Figure 13: Major UK music festivals, 2019
MARKET DRIVERS 
Rise of day festivals
Weak Pound keeping Brits at UK music events
Funding breakthrough for small venues
Music industry invests in live
Figure 14: Trends in live and recorded music revenue in the UK, 2014-19
COMPANIES AND BRANDS – WHAT YOU NEED TO KNOW
Live Nation continues to dominate
SJM bounces back
‘Take Your Tent Home’ campaign launch
Digital realities are the future
The gender play gap
Advertising spend on the rise
MARKET SHARE
Live Nation continues to dominate
AEG slips slightly but profit stable
SJM bounces back
Figure 15: Leading music concert and festival operators, ranked by most recent turnover*, 2017/18
LAUNCH ACTIVITY AND INNOVATION
Company developments
New festivals
‘Take Your Tent Home’ campaign launch
Digital realities are the future
The gender play gap
Enhancing the experience
ADVERTISING AND MARKETING ACTIVITY
Advertising spend on the rise
Figure 16: Recorded above-the-line, online display and direct mail advertising expenditure for concerts, 2016-18
Butlin’s more than doubles its above-the-line expenditure
SJM back up for 2018
Figure 17: Recorded above-the-line, online display and direct mail advertising expenditure, by advertiser (top 10), 2016-18
Nielsen Ad Intel coverage
THE CONSUMER – WHAT YOU NEED TO KNOW
Concert attendance boosted
Festival attendance highest level in four years
Contactless wristbands spike in use
Toilet queues most wanted improvement
Young people want the festival experience
Environmental impact a key concern for music fans
Demand for alternative activities continues to increase
Three fifths of attendees say festivals are more important than holidays
MUSIC CONCERTS ATTENDED
Concert attendance boosted
Figure 18: Music concerts visited in the past 12 months, June 2017-May 2019
London remains crucial for live music…
…but the North shows growth
MUSIC FESTIVALS ATTENDED
Attendance at highest level in four years
Figure 19: Music festivals visited in the past 12 months, June 2017-May 2019
Half of young men attended a festival
Figure 20: Music festivals visited in the past 12 months, May 2019
DRIVERS TO MUSIC CONCERTS AND FESTIVALS
Music events bringing people together
Figure 21: Drivers to music concerts and festivals, May 2019
Young people want the festival experience
Quarter of young people go for photos…
…but older age groups still go for the music
Figure 22: Drivers to music concerts and festivals, by generation, May 2019
PRIORITISING MUSIC CONCERTS AND FESTIVALS
Three fifths of attendees say festivals are more important than holidays
Figure 23: Priority of music festivals, May 2019
Half would choose music event over a birthday
Festivals are worth the investment
Figure 24: Priority of music concerts, May 2019
MUSIC EVENT PURCHASING BEHAVIOURS
Reward scheme usage on the rise
Loyal fans purchase first
Figure 25: Purchasing behaviours at music events, May 2018 and May 2019
Brand investment in live events still paying off
Figure 26: Purchasing behaviours at music events, May 2019
THE ROLE OF TECHNOLOGY AND SOCIAL MEDIA AT MUSIC EVENTS
Contactless wristbands spike in use
Figure 27: Use of technology at music events, May 2018 and May 2019
Figure 28: Attitudes towards payment methods at music events, May 2019
Festival apps now used by three fifths
Figure 29: Use of technology at music events, May 2018 and May 2019
Over half sharing on social media
ATTITUDES TOWARDS NON-MUSIC ELEMENTS
Eco-impact a key concern for two thirds
Figure 30: Environmental actions at music events, May 2019
Demand for alternative activities continues to increase
Figure 31: Importance of non-music activities at music events, May 2019
IMPROVEMENTS TO MUSIC CONCERTS AND FESTIVALS
Reduced toilet queues are the most wanted improvement
Figure 32: Improvements to music concerts and festivals, May 2019
Older fans need more from venues
Safety is still a concern
Fans are famished
Better communication from events wanted
FUTURE VISITING INTENTIONS TO MUSIC CONCERTS AND FESTIVALS
Over half will be going to fewer music events than usual…
Figure 33: Future visiting intentions to music concerts and festivals, May 2019
…but the majority would return if they enjoyed it
Figure 34: Likelihood of repeat visiting, May 2019
APPENDIX – DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION 
Abbreviations
Consumer research methodology
APPENDIX – MARKET SIZE AND FORECAST
Figure 35: UK music concerts and festivals, value forecast scenarios, 2019-24
Forecast methodology

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