Digital Trends Quarterly - UK - March 2019

OVERVIEW
Covered in this Report
EXECUTIVE SUMMARY
Mobile phones and personal technology
Figure 1: Ownership of mobile phones, January 2012-January 2019
Figure 2: Ownership of wearable devices, November 2014-January 2019
Computers
Figure 3: Ownership of computers, January 2012-January 2019
Televisions and other household technology
Figure 4: Household ownership of HD and Ultra HD 4K televisions, July 2016-January 2019
Recent purchasing and purchase intentions
Figure 5: Technology products bought in the last three months, June 2017-January 2019
Figure 6: Technology products plan to buy in the next three months, June 2017-January 2019
Online activities
Figure 7: Online activities done in the last three months on any device*, June 2017-January 2019
Figure 8: Use of new technology in the last three months, April 2017-January2019
Special focus – Online discussions and interactions
Figure 9: Topics discussed regularly online, January 2019
Figure 10: Attitudes to online interactions, January 2019
HEADLINE DATA – PERSONAL TECHNOLOGY OWNERSHIP
Data highlights
Mobile phone ownership
Figure 11: Ownership of mobile phones, January 2012-January 2019
Mobile phone ownership combinations
Figure 12: Smartphone and basic mobile phone ownership combinations, June 2017-January 2019
Wearable technology ownership
Figure 13: Ownership of wearable devices, November 2014-January 2019
Other personal technology ownership
Figure 14: Ownership of digital/video cameras and portable games consoles, December 2013-January 2019
HEADLINE DATA – HOUSEHOLD TECHNOLOGY OWNERSHIP
Data highlights
Computer ownership
Figure 15: Ownership of computers, January 2012-January 2019
Computer form factors
Figure 16: Ownership of computers, by form factor. June 2017-January 2019
Computer ownership combinations
Figure 17: Computer ownership combinations, June 2017-January 2019
Ownership of TVs
Figure 18: Household ownership of HD and Ultra HD 4K televisions, July 2016-January 2019
TV ownership combinations
Figure 19: TV ownership combinations, June 2017-January 2019
TV connectivity
Figure 20: Household TV connectivity, January 2019
Other household technology ownership
Figure 21: Ownership of other household technology products, January 2012-January 2019
HEADLINE DATA – RECENT AND PLANNED TECHNOLOGY PURCHASES 
Data highlights
Recent purchasing
Figure 22: Technology products bought in the last three months, June 2017-January 2019
Planned purchasing
Figure 23: Technology products plan to buy in the next three months, June 2017-January 2019
HEADLINE DATA – ONLINE ACTIVITIES
Data highlights
Activities on any device
Figure 24: Online activities done in the last three months on any device*, June 2017-January 2019
Activities on a desktop/laptop
Figure 25: Online activities done in the last three months on a desktop/laptop, June 2017-January 2019
Activities on a tablet
Figure 26: Online activities done in the last three months on a tablet, June 2017-January 2019
Activities on a smartphone
Figure 27: Online activities done in the last three months on a smartphone, June 2017-January 2019
Use of new technology
Figure 28: Use of new technology in the last three months, April 2017-January 2019
HEADLINE DATA – SPECIAL FOCUS: ONLINE DISCUSSIONS AND INTERACTIONS 
Data highlights
Online discussion topics
Figure 29: Topics discussed regularly online, January 2019
Attitudes to online interactions
Figure 30: Attitudes to online interactions, January 2019
KEY TRENDS THIS QUARTER
Christmas bump in smartphone purchasing despite challenging market conditions
Smartwatch trends highlight need to move beyond early adopters
Mature computer market, with lack of need for replacement purchases
Looking to VR for a boost – but it might be a long wait
The rise of voice continues, hand-in-hand with the smart home
Less than one in five have gone 4K
Smartphone video streaming continues to grow...
...as Younger Millennials and Generation Z move away from TVs
People don't all see technology as the enemy...
...but tech companies must help them help themselves
TV still gets people talking
Dinner and politics on the table for discussion
INSIGHT: WHAT IMPACT WILL FOLDABLE PHONES HAVE THIS YEAR?
What we’ve seen
The future is here
Huawei draws first blood in the design war
Form is nothing without function
Before the gold rush
Rival brands waiting in the wings
Xiaomi and Oppo signal their intent
Apple likely to bide its time
Will people pay?
Chinese challengers could mean more competitive pricing
Early caution inevitable
Moving beyond the Innovators
What it means
INSIGHT: WHAT WILL IT TAKE TO KICK-START VR?
What we’ve seen
VR struggling for early growth
What's holding it back?
Spreading the word
Figure 31: Technology product ownership, by VR headset ownership, January 2019
Game-based VR films can get the conversation started
Keep it short and social
Putting it out there
Figure 32: Netflix VR living room mode
What it means
INSIGHT: ONLINE VIDEO GROWTH CAN BOOST THE TABLET MARKET
What we’ve seen
Mobile video streaming growth continues, on tablets as well as smartphones
Still ticking the consumption box
Younger consumers less likely to own tablets but more likely to be streaming on them
More investment in content aimed at online audiences
Playing a long-form game
Figure 33: Five Points, on Facebook Watch
Tablet market can turn to streaming to boost sales
What it means
INSIGHT: USING THE DIGITAL WORLD TO BUILD REAL-LIFE CONNECTIONS
What we’ve seen
Social media needs to go back to basics
A platform for expression
Helping people get out of their bubble
Figure 34: Agreement that “I would like technology companies (eg Apple, Google etc) to do more to help me achieve a healthy balance of technology in my life”, by generation, January 2019
Filling a local void
AR can help people find their way
Looking for local value
Community centres
What it means
APPENDIX – DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION
Data sources
Abbreviations