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Leisure Centres and Swimming Pools - UK - September 2017

OVERVIEW
What you need to know
Products covered in this Report
EXECUTIVE SUMMARY
The market
Dip in site numbers reduces market size
Figure 1: Forecast of leisure centre and swimming pool revenues, 2012-22
Companies and brands
Local authorities continue to turn to Leisure Trusts
Figure 2: Leisure centre and swimming pool numbers, by operator type, April 2017
GLL continue to lead
The consumer
Current usage is stable and consideration increases in previous users
Figure 3: Activities done in the last 12 months, July 2017
Figure 4: Previous usage of public leisure centres and future consideration in non-users, July 2017
Increase in swimming with others and exercising in gym area
Figure 5: Activities done at a public leisure centre or swimming pool in the last 12 months, July 2017
Fitness classes most sought
Figure 6: Interest in participating in leisure centre activities, ranked by interest, July 2017
Two in three interested in joining a public leisure centre or swimming pool
Figure 7: Interest in public leisure centre and swimming pool membership types, July 2017
Wi-Fi and latest tech in demand
Figure 8: Attitudes towards media and technology in leisure centres and swimming pools, July 2017
Nutritional advice welcome and additional services appeal
Figure 9: Attitudes towards additional services at leisure centres and swimming pools, July 2017
What we think
ISSUES AND INSIGHTS
Are wellness hubs the answer to increasing leisure centre use and public health?
The facts
The implications
Should public leisure facilities try and replicate boutiques and private health and fitness clubs?
The facts
The implications
THE MARKET – WHAT YOU NEED TO KNOW
Dip in site numbers reduces market size
Increase in external management for public facilities
More focus on physical activity
Increase in sports participation
MARKET SIZE AND FORECAST
Dip in site numbers reduces market size
Figure 10: Leisure centre and swimming pool revenues, 2012-22
Forecast
Figure 11: Forecast of leisure centre and swimming pool revenues, 2012-22
Forecast methodology
MARKET SEGMENTATION
Centre numbers decline
Figure 12: Leisure centres and swimming pool numbers, by type of facility, 2014-17
Revenue mainly from sports
Figure 13: Leisure centre and swimming pool revenues, by segment, 2014-17
MARKET DRIVERS
More focus on physical activity
More UK gym members than ever before
Increase in sports participation
Appetite to do more activities
Figure 14: Participation and interest in sport and exercise related activities, October 2016
Active retirement of increasing focus
Figure 15: Lifestyle attitudes, October 2016
COMPANIES AND BRANDS – WHAT YOU NEED TO KNOW
Local authorities continue to turn to Leisure Trusts
GLL continue to lead
Apps driving healthy behaviour
Technology making activity more accessible n
Operators aiming to rival private gyms and boutiques
Getting Britain moving
MARKET SHARE
Local authorities continue to turn to Leisure Trusts
Figure 16: Leisure centre and swimming pool numbers, by operator type, 2014-17
GLL continue to lead
Figure 17: Leading operators of leisure centres and swimming pools, by turnover and centre numbers, July 2017
COMPANIES AND BRANDS
Greenwich Leisure Limited
Figure 18: Greenwich Leisure Limited key financials, 2013-16
Sports and Leisure Management Ltd
Figure 19: Sports and Leisure Management Ltd key financials, 2013-16
Places for People Limited
Figure 20: Places for People Limited key financials, 2013-16
Fusion Lifestyle
Figure 21: Fusion Lifestyle key financials, 2013-16
Parkwood Leisure Limited
Figure 22: Parkwood Leisure Limited key financials, 2014-16
Freedom Leisure
Serco Leisure Operating Limited
Figure 23: Serco Leisure Operating Limited key financials, 2012-15
LAUNCH ACTIVITY AND INNOVATION
Apps driving healthy behaviour
Technology making activity more accessible n
Operators aiming to rival private gyms and boutiques
Getting Britain moving
Linking physical and mental health
THE CONSUMER – WHAT YOU NEED TO KNOW
Current usage is stable
Growth in consideration in previous users
Increase in swimming with others and exercising in gym area
Fitness classes most sought
Two in three interested in joining a public leisure centre or swimming pool
Wi-Fi and latest tech in demand
Nutritional advice welcome and additional services appeal
LEISURE CENTRE AND SWIMMING POOL USAGE AND EXERCISE PARTICIPATION
Current usage is stable
Figure 24: Activities done in the last 12 months, July 2017
Growth in consideration in previous users
Figure 25: Previous usage of public leisure centres and future consideration in non-users, July 2017
PARTICIPATION AND INTEREST IN LEISURE CENTRE ACTIVITIES
Increase in swimming with others and exercising in gym area
Figure 26: Activities done at a public leisure centre or swimming pool in the last 12 months, July 2017
Fitness classes most sought
Figure 27: Interest in participating in leisure centre activities, ranked by interest, July 2017
Decline in overall activity consideration
Figure 28: Changes in consideration of leisure centre and swimming pool activities, 2016-17, July 2017
MEMBERSHIP CONSIDERATION
Two in three interested in joining a public leisure centre or swimming pool
Figure 29: Interest in public leisure centre and swimming pool membership types, July 2017
ATTITUDES TOWARDS MEDIA AND TECHNOLOGY IN LEISURE CENTRES AND SWIMMING POOLS
Wi-Fi and latest tech in demand
Figure 30: Attitudes towards media and technology in leisure centres and swimming pools, July 2017
ATTITUDES TOWARDS ADDITIONAL SERVICE AT LEISURE CENTRES AND SWIMMING POOLS
Nutritional advice welcome
Figure 31: Attitudes towards additional services at leisure centres and swimming pools, July 2017
Additional services appeal
Figure 32: Attitudes towards additional services at leisure centres and swimming pools, July 2017
Figure 33: Behaviours and attitudes towards leisure centres/swimming pools – CHAID – Tree output, July 2017
APPENDIX – DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION
Abbreviations
Consumer research methodology
APPENDIX – MARKET SIZE AND FORECAST
Forecast methodology
Figure 34: Forecast of leisure centre and swimming pool revenues, 2017-22

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