Bottled Water - UK - June 1999

INTRODUCTION AND ABBREVIATIONS
EXECUTIVE SUMMARY
MARKET DRIVERS
Figure 1: Long-term trends in UK temperatures,* by threshold within year, 1988-98  * mean at four separate weather centres
Figure 2: Per capita volume consumption of bottled water in selected European countries, by country, 1985-95
MARKET SIZE AND TRENDS
MARKET SEGMENTATION
Figure 4: UK retail sales of bottled water, by type of source, by volume, 1994-98
Figure 5: UK retail volume sales of bottled water, by carbonation, 1994-98
THE SUPPLY STRUCTURE
Figure 6: Imports of bottled water, by volume and value, 1994-97
Figure 7: Exports of bottled water, by volume and by value, 1994-97
Figure 8: Still water brand shares, by volume, 1994-98
Figure 9: Sparkling water brand shares, by volume, 1994-98
ADVERTISING AND PROMOTION
Figure 10: Main monitored media advertising expenditure on bottled water, 1994-98
Figure 11: Main monitored media advertising expenditure on bottled water, by brand, 1994-98
DISTRIBUTION
Figure 12: UK retail sales of bottled water, by type of outlet, 1994-98
PACKAGING TRENDS
THE CONSUMER
Figure 13: Weight of usage of mineral water,* 1994-98
Figure 14: Mineral water drinkers, by demographic sub-group, 1994-98
Figure 15: Heavy and light usage of mineral waters, by demographic sub-group, 1996 and 1998
Figure 16: Key demographic sub-groups for bottled water, 1998
Figure 17: Penetration of mineral waters, by type, by demographic sub-group, 1996 and 1998
Figure 18: Factors considered when buying bottled water, March 1999
Figure 19: Factors influencing the purchase of bottled water, by demographic sub-group, March 1999
Figure 20: Bottled water: consumers who see no difference between brands against those who prefer still water and those who prefer sparkling water, by demographic sub-group, March 1999
THE FUTURE
FORECAST
Figure 21: Forecast of UK bottled water volume sales, by sector, 1999-2003
Figure 22: Forecast of the UK bottled water market, by value, 1999-2003