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Leisure Centres and Swimming Pools - UK - September 2015

OVERVIEW
What you need to know
Covered in this report
EXECUTIVE SUMMARY
Commercial thinking to counter the cuts
Figure 1: Leisure centre and swimming pool revenues, 2010-20
Potential for growth in non-sport facilities
Figure 2: Estimated breakdown of leisure centre and swimming pool revenues, 2015
In outsourcing we trust
Figure 3: Leisure centre and swimming pool numbers, by operator type, April 2015
Only one in three adults visit leisure centres and pools
Figure 4: Leisure centre and swimming pool visitors, June 2015
Happy customers feel the quality and the width
Figure 5: Satisfaction with individual elements of leisure centre and swimming pool facilities and services, June 2015
Wi-Fi makes the connection for Millennials
Figure 6: Incentives to use non-sporting facilities at public leisure centres and swimming pools, June 2015
ISSUES AND INSIGHTS
What will the leisure centre of the future look like?
The facts
The implications
How can centres and pools attract more visitors?
The facts
The implications
How can operators promote usage of non-sport facilities?
The facts
The implications
THE MARKET – WHAT YOU NEED TO KNOW
Commercial focus prioritises revenue generation
New venues help diversify income streams
Centres branch out to escape falling participation rates
Spending cuts the major threat to future provision
Centres and pools act as agents for change on public health
Potential of technology still to be explored
MARKET DRIVERS
Sports participation takes a dive
Figure 7: Change in once a week participation in Sport England-funded sports, April 2014-March 2015 V October 2013-October 2014
Leisure centres vulnerable to continuing public spending cuts
Figure 8: Local authority spending on sport and leisure services, 2010/11-2013/14
Rising wages to ease cost pressures for some
Figure 9: Trends in inflation and wages growth, March 2010-February 2015
Leisure centres to play key role in improving public health
Figure 10: Public health issues with which councils are most concerned, January 2015
A more even playing field in public/private competition
Figure 11: Health and fitness club membership numbers, 2010-14
Mobile technologies bring in business
Figure 12: Ownership of mobile phones, by age, November 2014
Energy prices raise sustainability pressure
Figure 13: Price of fuels purchased by non-domestic consumers, 2009-15*
MARKET SIZE AND FORECAST
Market clings on to Olympic gains
Figure 14: Leisure centre and swimming pool revenues, 2010-20
Forecast
Figure 15: Forecast of leisure centre and swimming pool revenues, 2010-20
SEGMENT PERFORMANCE
Centre numbers hold steady despite cuts
Figure 16: Leisure centre and swimming pool numbers, by type of facility, 2013-15
Will centres go beyond sport?
Figure 17: Estimated revenue breakdown of leisure centres and swimming pools, 2013-15
KEY PLAYERS – WHAT YOU NEED TO KNOW
Charity pays
Century for leading pair
New facilities go wild
Taking a plunge on crowdfunding
Future ambitions move upscale
Major players keep admissions edging upwards
MARKET SHARE
Trust model emerges to advantage of all
Figure 18: Leisure centre and swimming pool numbers, by operator type, 2013-15
Leading operators go ton up
Figure 19: Leading operators of leisure centres and swimming pools, by turnover and centre numbers, August 2015
COMPANIES AND BRANDS
Greenwich Leisure Limited (GLL)
Figure 20: Greenwich Leisure Limited key financials, 2012 and 2013
Sports and Leisure Management Limited (SLM)
Figure 21: Sports and Leisure Management Limited key financials, 2013 and 2014
Places for People Leisure
Figure 22: Places for People Leisure key financials, 2013 and 2014
Fusion Lifestyle
Figure 23: Fusion Lifestyle key financials, 2013 and 2014
Parkwood Leisure Limited
Figure 24: Parkwood Leisure Limited key financials, 2013 and 2014
Serco Leisure
Figure 25: Serco Leisure key financials, 2012 and 2013
LAUNCH ACTIVITY AND INNOVATION
Wild swimming comes to the city
Crowdfunders take the plunge
Volunteers pick up the pieces
Luxury (and abstract) for the people
Alternative sports stack up
THE CONSUMER – WHAT YOU NEED TO KNOW
Target women to stem visiting decline
Help parents get back in the old routine
Social swimming to make a splash beyond the pool
Club feel can raise satisfaction rates
A higher profile for non-sport facilities among players
Wi-Fi connections to strengthen link between bar and gym
LEISURE CENTRE AND SWIMMING POOL VISITING
Fewer people visiting centres and pools
Figure 26: Leisure centre and swimming pool visitors, June 2015
Non-urban areas are under-served
Figure 27: Leisure centre and swimming pool visitors, by area of residence, June 2015
Time pressures threaten frequency of visiting
Figure 28: Frequency of visiting leisure centres and swimming pools, October 2013 and June 2015
MOTIVES FOR VISITING
Springing the parent trap
Figure 29: Reasons for visiting leisure centres and swimming pools, June 2015
Spectators see the bigger picture
Figure 30: Visiting leisure centres and swimming pools for non-sport activities, by other reasons for visiting, June 2015
LEISURE CENTRE AND SWIMMING POOL ACTIVITIES
Taking the fun session beyond the pool
Figure 31: Most popular leisure centre and swimming pool activities, June 2015
Sports seek a more frequent player base
Figure 32: Leisure centre and swimming pool activities, by frequency of leisure centre and swimming pool visiting, June 2015
Variety to spice up user repertoires
Figure 33: Repertoire of sports activities participated in at public leisure centres and swimming pools, June 2015
SATISFACTION WITH FACILITIES AND SERVICES
New breed of public libraries to raise satisfaction rates again
Figure 34: Overall satisfaction with public leisure centre and swimming pool facilities and services, June 2015
Staff are friendlier than customers
Figure 35: Satisfaction with individual elements of leisure centre and swimming pool facilities and services, June 2015
USE OF NON-SPORTS FACILITIES
Exit via the gift shop?
Figure 36: Use of non-sports facilities at public leisure centres and swimming pools, June 2015
Sweating the centre’s business assets
Figure 37: Use of non-sports facilities at public leisure centres and swimming pools, by frequency of visiting, June 2015
INCENTIVES TO USE NON-SPORTS FACILITIES
Millennials expect to connect
Figure 38: Incentives to use non-sports facilities at public leisure centres and swimming pools, June 2015
Performance-enhancing incentives break into regular habits
Figure 39: Incentives to use non-sports facilities at public leisure centres and swimming pools, by frequency of visiting, June 2015
APPENDIX
Data sources
Abbreviations
Fan chart forecast
Figure 40: Forecast of public leisure centre and swimming pool revenues, 2015-20

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