Facial Skincare - UK - May 2014

INTRODUCTION
Products covered in this report
Abbreviations
EXECUTIVE SUMMARY
Pace of growth forecast to quicken
Figure 1: Best- and worst-case forecast for UK retail value sales of facial skincare products, 2008-18
Facial skincare market reacts to evolving product needs
Facial products continue to dominate launches
Figure 2: UK facial skincare new product launches, by product type, January 2011-March 2014
Men’s skincare routines becoming more sophisticated
Figure 3: Facial skincare product usage, by gender, March 2014
Brand drives consumer choice, but cheapest prices are sought
Figure 4: Desired product attributes, March 2014
What we think
ISSUES AND INSIGHTS
Facial skincare products need to boost appeal amongst older men
The facts
The implications
Ethical practices hold appeal with consumers
The facts
The implications
Booming surgical procedures marks an opportunity for skincare
The facts
The implications
TREND APPLICATION
Trend: Moral Brands
Trend: Rebirth of Cities
Trend: Factory Fear
MARKET DRIVERS
Key points
Ageing population poses a challenge for skincare brands
Figure 5: Trends in the age structure of the UK population, by gender, 2008-18
At-home beauty spend increasing
Figure 6: Trends in what extra money is spent on, March 2011-March 2014
Growth in cosmetic surgery procedures
Figure 7: Growth in number of surgical procedures undertaken by BAAPS members, 2012-13
Beauty from within and bare-faced beauty
Ingredient scares continue to hold consumer attention
WHO’S INNOVATING?
Key points
Facial products continue to dominate launches
Figure 8: UK facial skincare new product launches, by product type, January 2011-March 2014
Figure 9: New product examples in the UK lip care segment, 2013
Moisturising/hydrating claim remains key in NPD
Figure 10: New product launches in the UK face/neck care market, by top ten positioning claims in 2013, 2011-13
Figure 11: New product launches in the UK face/neck care category without the botanical/herbal positioning claim, January 2013-March 2014
More targeted skincare products segment the market
Figure 12: Targeted new product launches in the facial care market, January 2013-April 2014
Anti-ageing eye claims expand in 2013
Figure 13: New product launches in the UK eye care market, by top ten positioning claims in 2013, 2011-13
Figure 14: New product launches in the UK eye care market containing the brightening/illuminating and/or firming product claim, 2013
L’Oréal leads product development in 2013
Figure 15: UK facial skincare new product launches, by top five ultimate companies and other, 2013
Sensory textures hold focus in 2014
Figure 16: New product launches in the UK facial skincare market, September 2013-March 2014
MARKET SIZE AND FORECAST
Key points
Sales increases continue in 2013
Figure 17: UK retail value sales of facial skincare products, 2008-18
Future growth expected at an increase pace
Figure 18: Best- and worst-case forecast for UK retail value sales of facial skincare products, 2008-18
Forecast methodology
SEGMENT PERFORMANCE
Key points
Men’s market posts the strongest rate of growth
Figure 19: UK retail value sales of facial skincare products, by category, 2012-13
While moisturisers still lead the market, lip care sees double-digit growth
Figure 20: UK retail value sales of women’s mass market facial skincare products, by category, 2012-13
MARKET SHARE
Key points
NIVEA sees the strongest growth in the women’s mass market
Figure 21: Brand shares in UK sales of women’s mass-market facial skincare, 2012-13
Men’s mass market brand shares
Figure 22: Brand shares in UK sales of men’s mass-market facial skincare, 2012-13
COMPANIES AND PRODUCTS
Figure 23: Beiersdorf UK Limited financial performance, 2011 and 2012
Figure 24: Examples of new product launches by Beiersdorf in the facial skincare market, April 2013-March 2014
Estée Lauder
Figure 25: Estée Lauder Cosmetics Limited financial performance, 2012-13
Figure 26: Examples of new product launches by Estée Lauder in the facial skincare market, April 2013-March 2014
Kao
Figure 27: Key financials for Kao Corporation (global), 2011-12
Figure 28: Examples of new product launches by Kao in the facial skincare market, April 2013-March 2014
L’Oréal
Figure 29: L’Oréal (UK) Ltd financial performance, 2011-12
Figure 30: Examples of new product launches by L’Oréal in the facial skincare market, April 2013-March 2014
LVMH
Figure 31: LVMH (global) financial performance, 2012-13
Figure 32: Examples of new product launches by LVMH in the facial skincare market, April 2013-March 2014
BRAND RESEARCH
Brand map
Figure 33: Attitudes towards and usage of brands in the facial skincare sector, March 2014
Correspondence analysis
Brand attitudes
Figure 34: Attitudes, by facial skincare brand, March 2014
Brand personality
Figure 35: Facial skincare brand personality – macro image, March 2014
Figure 36: Facial skincare brand personality – micro image, March 2014
Brand experience
Figure 37: Facial skincare brand usage, March 2014
Figure 38: Satisfaction with various facial skincare brands, March 2014
Figure 39: Consideration of facial skincare brands, March 2014
Figure 40: Consumer perceptions of current facial skincare brand performance, March 2014
Brand recommendation
Figure 41: Recommendation of selected facial skincare brands, March 2014
BRAND COMMUNICATION AND PROMOTION
Key points
Advertising spend mirrors launch activity
Figure 42: Main monitored advertising spend on facial skincare products, 2011-13
Beiersdorf doubles advertising spend
Figure 43: Main monitored advertising spend on facial skincare products, by advertiser, 2011-13
TV strengthens hold as preferred medium
Figure 44: Main monitored advertising spend on facial skincare products, by media type, 2011-13
Women’s facial moisturisers lead spend in the category
Figure 45: Main monitored advertising spend on facial skincare products, by product type, 2013
CHANNELS TO MARKET
Key points
Discounters and online grow as cheapest prices are sought
Figure 46: UK retail value sales of facial skincare products, by outlet type, 2012-13
Stores respond with retail initiatives and events
THE CONSUMER – PRODUCT USAGE AND FREQUENCY AMONGST WOMEN
Key points
Increasing usage of oils and BB creams cannibalising moisturiser
Figure 47: Women's facial skincare product usage, March 2013 and 2014
The convenience of wipes boosts usage and sales
A desire for extra clean skin sees the resurgence of soap
Figure 48: Frequency of using facial skincare products amongst women, March 2014
Masks and peels need to increase usage and frequency
Half of women use more than six products in their skincare routine
Figure 49: Repertoire of product usage amongst women, March 2014
THE CONSUMER – PRODUCT USAGE AND FREQUENCY AMONGST MEN
Key points
Soap’s popularity boosted by facial hair
Figure 50: Men's facial skincare product usage, March 2013 and 2014
Men’s product routines show increasing sophistication
Male skincare devices can boost market
Scope to lift frequency of use in the male market
Figure 51: Frequency of using facial skincare products amongst men, March 2014
Male product repertoires remain far below women
Figure 52: Repertoire of product usage amongst men, March 2014
THE CONSUMER – REASONS FOR USING FACIAL SKINCARE
Key points
BB cream appeal lies in cosmetic benefits
Figure 53: Reasons for using facial moisturiser vs BB cream, amongst women, March 2014
Cleansers sought to protect skin from environmental stresses
Figure 54: Reasons for using facial cleansers, by gender, March 2014
Treatments associated with targeted benefits
Figure 55: Reasons for using facial treatment products, by age, March 2014
THE CONSUMER – SHOPPING FOR SKINCARE
Key points
Eight in ten skincare users buy products in-store
Figure 56: Purchasing channels of facial skincare products, March 2014
Men are less confident they understand their skin’s needs
Figure 57: Shopping for skincare, March 2014
Devices to prove effectiveness can appeal to women
Companies with ethical practices hold appeal
THE CONSUMER – DESIRED PRODUCT ATTRIBUTES
Key points
Brand drives consumer choice, but cheapest prices are sought
Figure 58: Desired product attributes, March 2014
Impact of chemicals a growing concern
The evolving multi-functional claim
THE CONSUMER – ATTITUDES TOWARDS SKINCARE
Key points
Lifestyle and diet known to have a big impact on skin
Figure 59: Attitudes towards skincare, March 2014
Ingredients a confusing area for consumers
Increasing awareness of skincare routines for over-55s
APPENDIX – BRAND RESEARCH
Figure 60: Brand usage, March 2014
Figure 61: Brand commitment, March 2014
Figure 62: Brand momentum, March 2014
Figure 63: Brand diversity, March 2014
Figure 64: Brand satisfaction, March 2014
Figure 65: Brand recommendation, March 2014
Figure 66: Brand attitude, March 2014
Figure 67: Brand image – macro image, March 2014
Figure 68: Brand image – micro image, March 2014
APPENDIX – THE CONSUMER – PRODUCT USAGE AND FREQUENCY AMONGST WOMEN
Figure 69: Women's facial skincare product usage, March 2014
Figure 70: Attitudes towards skincare, by most popular women's facial skincare product usage, March 2014
Figure 71: Attitudes towards skincare, by next most popular women's facial skincare product usage, March 2014
Figure 72: Attitudes towards skincare, by other women's facial skincare product usage, March 2014
Figure 73: Interest in new product development, by most popular women's facial skincare product usage, March 2014
Figure 74: Interest in new product development, by next most popular women's facial skincare product usage, March 2014
Figure 75: Interest in new product development, by other women's facial skincare product usage, March 2014
Figure 76: Most popular frequency of using facial skincare products amongst women, March 2014
Figure 77: Next most popular frequency of using facial skincare products amongst women, March 2014
Figure 78: Most popular women's facial skincare product usage, by demographics, March 2014
Figure 79: Next most popular women's facial skincare product usage, by demographics, March 2014
Figure 80: Other women's facial skincare product usage, by demographics, March 2014
Figure 81: Most popular frequency of using facial skincare products amongst women – Facial moisturiser, by demographics, March 2014
Figure 82: Next most popular frequency of using facial skincare products amongst women – Facial moisturiser, by demographics, March 2014
Figure 83: Most popular frequency of using facial skincare products amongst women – Facial cleanser, by demographics, March 2014
Figure 84: Next most popular frequency of using facial skincare products amongst women – Facial cleanser, by demographics, March 2014
Figure 85: Most popular frequency of using facial skincare products amongst women – Facial wipes, by demographics, March 2014
Figure 86: Next most popular frequency of using facial skincare products amongst women – Facial wipes, by demographics, March 2014
Figure 87: Most popular frequency of using facial skincare products amongst women – Anti-ageing products, by demographics, March 2014
Figure 88: Next most popular frequency of using facial skincare products amongst women – Anti-ageing products, by demographics, March 2014
Figure 89: Most popular frequency of using facial skincare products amongst women – Eye cream/gel, by demographics, March 2014
Figure 90: Next most popular frequency of using facial skincare products amongst women – Eye cream/gel, by demographics, March 2014
Figure 91: Most popular frequency of using facial skincare products amongst women – Lip balm, by demographics, March 2014
Figure 92: Next most popular frequency of using facial skincare products amongst women – Lip balm, by demographics, March 2014
Figure 93: Most popular frequency of using facial skincare products amongst women – Facial exfoliator/scrub, by demographics, March 2014
Figure 94: Next most popular frequency of using facial skincare products amongst women – Facial exfoliator/scrub, by demographics, March 2014
Figure 95: Most popular frequency of using facial skincare products amongst women – Face mask or peels, by demographics, March 2014
Figure 96: Next most popular frequency of using facial skincare products amongst women – Face mask or peels, by demographics, March 2014
Figure 97: Most popular frequency of using facial skincare products amongst women – Make-up remover, by demographics, March 2014
Figure 98: Next most popular frequency of using facial skincare products amongst women – Make-up remover, by demographics, March 2014
Figure 99: Most popular frequency of using facial skincare products amongst women – Facial toner, by demographics, March 2014
Figure 100: Next most popular frequency of using facial skincare products amongst women – Facial toner, by demographics, March 2014
Figure 101: Most popular frequency of using facial skincare products amongst women – BB cream, by demographics, March 2014
Figure 102: Next most popular frequency of using facial skincare products amongst women – BB cream, by demographics, March 2014
Figure 103: Most popular frequency of using facial skincare products amongst women – Soap, by demographics, March 2014
Figure 104: Next most popular frequency of using facial skincare products amongst women – Soap, by demographics, March 2014
APPENDIX – THE CONSUMER – PRODUCT USAGE AND FREQUENCY AMONGST MEN
Figure 105: Men's facial skincare product usage, March 2014
Figure 106: Attitudes towards skincare, by most popular men's facial skincare product usage, March 2014
Figure 107: Attitudes towards skincare, by next most popular men's facial skincare product usage, March 2014
Figure 108: Interest in new product development, by most popular men's facial skincare product usage, March 2014
Figure 109: Interest in new product development, by next most popular men's facial skincare product usage, March 2014
Figure 110: Most popular frequency of using facial skincare products amongst men, March 2014
Figure 111: Next most popular frequency of using facial skincare products amongst men, March 2014
Figure 112: Most popular men's facial skincare product usage, by demographics, March 2014
Figure 113: Next most popular men's facial skincare product usage, by demographics, March 2014
Figure 114: Other men's facial skincare product usage, by demographics, March 2014
Figure 115: Most popular frequency of using facial skincare products amongst men – Facial moisturiser, by demographics, March 2014
Figure 116: Next most popular frequency of using facial skincare products amongst men – Facial moisturiser, by demographics, March 2014
Figure 117: Most popular frequency of using facial skincare products amongst men – Lip balm, by demographics, March 2014
Figure 118: Next most popular frequency of using facial skincare products amongst men – Lip balm, by demographics, March 2014
Figure 119: Most popular frequency of using facial skincare products amongst men – Soap, by demographics, March 2014
Figure 120: Next most popular frequency of using facial skincare products amongst men – Soap, by demographics, March 2014
Repertoire of product usage
Figure 121: Repertoire of product usage, by demographics, March 2014
APPENDIX – THE CONSUMER – REASONS FOR USING FACIAL SKINCARE PRODUCTS
Figure 122: Top product positioning claims of BB creams, 2013
Figure 123: Reasons for using facial skincare products, March 2014
Figure 124: Shopping for skincare, by most popular reasons for using facial skincare products – Cleansing products, March 2014
Figure 125: Shopping for skincare, by next most popular reasons for using facial skincare products – Cleansing products, March 2014
Figure 126: Shopping for skincare, by most popular reasons for using facial skincare products – Facial moisturiser, March 2014
Figure 127: Shopping for skincare, by next most popular reasons for using facial skincare products – Facial moisturiser, March 2014
Figure 128: Shopping for skincare, by reasons for using facial skincare products – BB cream, March 2014
Figure 129: Shopping for skincare, by most popular reasons for using facial skincare products – Specialty or treatment products, March 2014
Figure 130: Shopping for skincare, by next most popular reasons for using facial skincare products – Specialty or treatment products, March 2014
Figure 131: Most popular reasons for using facial skincare products – Cleansing products, by demographics, March 2014
Figure 132: Next most popular reasons for using facial skincare products – Cleansing products, by demographics, March 2014
Figure 133: Most popular reasons for using facial skincare products – Facial moisturiser, by demographics, March 2014
Figure 134: Next most popular reasons for using facial skincare products – Facial moisturiser, by demographics, March 2014
Figure 135: Most popular reasons for using facial skincare products – BB cream, by demographics, March 2014
Figure 136: Next most popular reasons for using facial skincare products – BB cream, by demographics, March 2014
Figure 137: Most popular reasons for using facial skincare products – Specialty or treatment products, by demographics, March 2014
Figure 138: Next most popular reasons for using facial skincare products – Specialty or treatment products, by demographics, March 2014
APPENDIX – THE CONSUMER – SHOPPING FOR SKINCARE
Figure 139: Shopping for skincare, March 2014
Figure 140: Shopping for skincare, by most popular interest in new product development, March 2014
Figure 141: Shopping for skincare, by next most popular interest in new product development, March 2014
Figure 142: Shopping for skincare, by other interest in new product development, March 2014
Figure 143: Most popular shopping for skincare, by demographics, March 2014
Figure 144: Next most popular shopping for Skincare, by demographics, March 2014
APPENDIX – THE CONSUMER – DESIRED PRODUCT ATTRIBUTES
Figure 145: Desired product attributes, March 2014
Figure 146: Most popular desired product attributes, by demographics, March 2014
Figure 147: Next most popular desired product attributes, by demographics, March 2014
Figure 148: Other desired product attributes, by demographics, March 2014
APPENDIX – THE CONSUMER – ATTITUDES TOWARDS SKINCARE
Figure 149: Attitudes towards skincare, March 2014
Figure 150: Women's facial skincare product usage, by agreement with the statement ‘As long as a product works, I don’t care about the ingredients’, March 2014
Figure 151: Women's facial skincare product usage, by agreement with the statement ‘I don’t have time to use facial masks’, March 2014
Figure 152: Women's facial skincare product usage, by agreement with the statement ‘I think my skin’s needs change throughout the year’, March 2014
Figure 153: Women's facial skincare product usage, by agreement with the statement ‘I pay more attention to my skin in the build up to special occasions’, March 2014
Figure 154: Women's facial skincare product usage, by agreement with the statement ‘I like to choose from a range of products that I own rather than using the same products daily’, March 2014
Figure 155: Women's facial skincare product usage, by agreement with the statement ‘Using the same products for a long period of time gives the most beneficial results’, March 2014
Figure 156: Women's facial skincare product usage, by agreement with the statement ‘It is beneficial to use a weekly treatment product’, March 2014
Figure 157: Women's facial skincare product usage, by agreement with the statement ‘A poor diet has a really negative impact on your skin’, March 2014
Figure 158: Women's facial skincare product usage, by agreement with the statement ‘Your lifestyle has a big impact on your skin’, March 2014
Figure 159: Women's facial skincare product usage, by agreement with the statement ‘I research the claims facial skincare products make before buying a product for the first time’, March 2014
Figure 160: Women's facial skincare product usage, by agreement with the statement ‘All facial moisturisers do the same thing, regardless of price’, March 2014
Figure 161: Women's facial skincare product usage, by agreement with the statement ‘There is no point using a multi-step facial skincare regime’, March 2014
Figure 162: Men's facial skincare product usage, by agreement with the statement ‘As long as a product works, I don’t care about the ingredients’, March 2014
Figure 163: Men's facial skincare product usage, by agreement with the statement ‘I don’t have time to use facial masks’, March 2014
Figure 164: Men's facial skincare product usage, by agreement with the statement ‘I think my skin’s needs change throughout the year’, March 2014
Figure 165: Men's facial skincare product usage, by agreement with the statement ‘I pay more attention to my skin in the build up to special occasions’, March 2014
Figure 166: Men's facial skincare product usage, by agreement with the statement ‘I like to choose from a range of products that I own rather than using the same products daily’, March 2014
Figure 167: Men's facial skincare product usage, by agreement with the statement ‘Using the same products for a long period of time gives the most beneficial results’, March 2014
Figure 168: Men's facial skincare product usage, by agreement with the statement ‘It is beneficial to use a weekly treatment product’, March 2014
Figure 169: Men's facial skincare product usage, by agreement with the statement ‘A poor diet has a really negative impact on your skin’, March 2014
Figure 170: Men's facial skincare product usage, by agreement with the statement ‘Your lifestyle has a big impact on your skin’, March 2014
Figure 171: Men's facial skincare product usage, by agreement with the statement ‘I research the claims facial skincare products make before buying a product for the first time’, March 2014
Figure 172: Men's facial skincare product usage, by agreement with the statement ‘All facial moisturisers do the same thing, regardless of price’, March 2014
Figure 173: Men's facial skincare product usage, by agreement with the statement ‘There is no point using a multi-step facial skincare regime’, March 2014
Figure 174: Agreement with the statement ‘Your lifestyle has a big impact on your skin’, by demographics, March 2014
Figure 175: Agreement with the statement ‘A poor diet has a really negative impact on your skin’, by demographics, March 2014
Figure 176: Agreement with the statement ‘I think my skin’s needs change throughout the year’, by demographics, March 2014
Figure 177: Agreement with the statement ‘As long as a product works, I don’t care about the ingredients’, by demographics, March 2014
Figure 178: Agreement with the statement ‘It is beneficial to use a weekly treatment product’, by demographics, March 2014
Figure 179: Agreement with the statement ‘I don’t have time to use facial masks’, by demographics, March 2014
Figure 180: Agreement with the statement ‘Using the same products for a long period of time gives the most beneficial results’, by demographics, March 2014
Figure 181: Agreement with the statement ‘I like to choose from a range of products that I own rather than using the same products daily’, by demographics, March 2014
Figure 182: Agreement with the statement ‘I pay more attention to my skin in the build up to special occasions’, by demographics, March 2014
Figure 183: Agreement with the statement ‘I research the claims facial skincare products make before buying a product for the first time’, by demographics, March 2014
Figure 184: Agreement with the statement ‘All facial moisturisers do the same thing, regardless of price’, by demographics, March 2014
Figure 185: Agreement with the statement ‘There is no point using a multi-step facial skincare regime’, by demographics, March 2014