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Digital Trends Winter - UK - December 2010

ISSUES IN THE MARKET
Research methodology
Abbreviations
MARKET IN BRIEF
More sophisticated living-room technology
The increasing power of social networks
WHO’S INNOVATING?
Key points
Mobile apps for the public good
What is USB 3.0 and when will it launch?
Acer launches a multi-touch LCD laptop
Google refines its cloud computing offering
Connected TVs come of age
The PlayStation phone
BROADBAND PENETRATION
Key points
A nation connected to the high-speed web
Figure 1: Broadband penetration, by demographics, 2004-09
Connectivity not evenly spread
The end of net neutrality?
DEVICE OWNERSHIP ANALYSIS
Key points
Figure 2: Device ownership summary, April 2009-October 2010
Barriers to greater adoption of 3D technology
Sky and Virgin refine their on-demand TV services
New tablet launches for 2011
Publishers stepping up tablet editions
New motion-control systems connect with gamers
INTERNET USAGE EXPERIENCES
Key points
Figure 3: Types of activity undertaken on the internet in the last three months, April 2009-November 2010
Time spent on social networks
Figure 4: Unique internet visitors to selected social-networking sites, October 2010
Is Facebook a threat to other sites?
Impact of Facebook Messages
Internet TV trends
Figure 5: Usage of selected online TV sites, October 2010
MOBILE USAGE EXPERIENCES
Key points
Figure 6: Sites visited in the last three months using a mobile phone, July 2009-October 2010
Usage of mobile applications
Greater commercialisation of apps
Enabling basic handsets to access the web
BUYING BEHAVIOURS
Key points
Figure 7: Type of websites purchased from in the last three months, April 2009-October 2010
Google expands into travel and fashion
Online spending to peak in November
Figure 8: Number of e-shoppers, August 1998-November 2009
Facebook Credits get a UK launch
The rise of social shopping
Amazon enables MP3 gifting
Figure 9: Top ten online retail sites, by unique internet visitors, October 2010
USAGE OF ONLINE RECRUITMENT SITES
Key points
Two in ten access job sites daily
Figure 10: Frequency of recruitment site usage, October 2010
Greatest appeal to younger users
Figure 11: Frequency of recruitment site usage, by gender and age, October 2010
What are the most popular recruitment sites?
Figure 12: Online recruitment sites used, October 2010
ATTITUDES TOWARDS ONLINE RECRUITMENT SITES
Key points
Quick and convenient, but how effective are they?
Figure 13: Attitudes towards online recruitment sites, October 2010
USAGE OF DIFFERENT TOOLS TO FIND A NEW JOB
Key points
Newspaper job ads remain relevant in the digital age
Figure 14: Ranking of tools used for finding new employment, October 2010
The digital employment divide
APPENDIX – DEVICE OWNERSHIP ANALYSIS
Figure 15: Most popular electronic gadgets have at home, by demographics, October 2010
Figure 16: Next most popular electronic gadgets have at home, by demographics, October 2010
Figure 17: Other electronic gadgets have at home, by demographics, October 2010
Figure 18: Least popular electronic gadgets have at home, by demographics, October 2010
APPENDIX – INTERNET USAGE EXPERIENCES
Figure 19: Most popular activities personally done on the internet at home in the last three months, by demographics, October 2010
Figure 20: Next most popular activities personally done on the internet at home in the last three months, by demographics, October 2010
Figure 21: Other activities personally done on the internet at home in the last three months, by demographics, October 2010
Figure 22: Least popular activities personally done on the internet at home in the last three months, by demographics, October 2010
APPENDIX – MOBILE USAGE EXPERIENCES
Figure 23: Sites visited in the last three months using a mobile phone, by demographics, October 2010
Figure 24: Next most popular sites visited in the last three months using a mobile phone, by demographics, October 2010
APPENDIX – BUYING BEHAVIOURS
Figure 25: Most popular types of websites purchased from in the last three months, by demographics, October 2010
Figure 26: Next most popular types of websites purchased from in the last three months, by demographics, October 2010
Figure 27: Other types of websites purchased from in the last three months, by demographics, October 2010
Figure 28: Least popular types of websites purchased from in the last three months, by demographics, October 2010
APPENDIX – USAGE OF ONLINE RECRUITMENT SITES
Figure 29: Frequency of recruitment site usage, by demographics, October 2010
Figure 30: Most popular online recruitment sites used, by demographics, October 2010
Figure 31: Next most popular online recruitment sites used, by demographics, October 2010
APPENDIX – ATTITUDES TOWARDS ONLINE RECRUITMENT SITES
Figure 32: Most popular attitudes towards online recruitment sites, by demographics, October 2010
Figure 33: Next most popular attitudes towards online recruitment sites, by demographics, October 2010
APPENDIX – USAGE OF DIFFERENT TOOLS TO FIND A NEW JOB
Figure 34: Most important ranking of tools used for finding new employment, by demographics, October 2010
Figure 35: Second most important ranking of tools used for finding new employment, by demographics, October 2010
Figure 36: Third most important ranking of tools used for finding new employment, by demographics, October 2010
Figure 37: Fourth most important ranking of tools used for finding new employment by demographics, October 2010
Figure 38: Least important ranking of tools used for finding new employment, by demographics, October 2010

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