Spa Tourism - International - June 2007

INTRODUCTION
DATA SOURCES
DEFINITIONS OF SPA TOURISM
 ISPA DEFINITIONS
 GLOSSARY
Figure 1: Glossary of common spa treatments and terms
THE DEVELOPMENT OF SPA TOURISM
MARKET DRIVERS
 THE AGEING POPULACE IN THE DEVELOPED WORLD
Figure 2: Population in less and more developed countries, by age, 2007, 2020 and 2050
 INCREASING HEALTH CONSCIOUSNESS AND THE MOVE FROM PASSIVE TO ACTIVE HEALTH MEASURES
 STRESS IN A TECHNOCRATIC WORLD
 GROWING TRAVELLER SOPHISTICATION
KEY TRENDS AND OPPORTUNITIES
 MARKET SIZE AND VALUE
North America
Figure 3: Key market indicators of the US and Canada spa market, 1999, 2003 and 2005
Asia-Pacific
Figure 4: Number of spas in selected Asia-Pacific destinations, 2006
Europe
 MARKET AND PRODUCT SEGMENTATION
Upping the ante on male spas
Spas for teenagers
Mother and baby
Baby boomers making room for Generation X-ers at spas
Investing in a new lifestyle: spa residential communities
Treatments: tapping into secrets of the past
Fusion products
Spas and spirituality
Green and ethical practices: key factors in spa holiday decision-making
Spas in the virtual world
Europe: changing perceptions – from ‘Kur’ to ‘Spa’
Medispas: medical and complementary therapies in the spa
SPA TOURISM IN SELECTED COUNTRIES
 ASIA-PACIFIC
Australia: Victoria
Overview
Market characteristics
Demographic profile of domestic spa visitors and travellers
Thailand
Overview
Figure 5: Number of spa visits, by spa type, 2005
Figure 6: Certified spa operators in Thailand, by type and geographic area, July 2005
 EUROPE
UK
Overview
Market characteristics
 NORTH AMERICA: US AND CANADA
Overview
Figure 7: Spa revenues in the US, by spa type, 2004 and 2006
Market characteristics
Demographic profile of spa travellers and spa-goers
Figure 8: Demographic differences between spa-goers who visit spas whilst travelling and those who do not, by gender, age, education and annual household income, 2006
Spa consumer types
Spa holiday planning
Figure 9: Type of information sources used by spa travellers to plan spa holidays during the past two years, by consumer segment, 2006*
Spa holiday destinations
Figure 10: Destination of US spa-goers on a spa holiday, by origin, 2006
Figure 11: Destination of Canadian spa-goers on a spa holiday, by origin, 2006
Spa treatments and services
Figure 12: Type of spa services sought/preferred by US and Canadian spa travellers while on holiday, 2006*
Spa holiday seasonality
KEY MARKET PLAYERS AND INNOVATORS
 CRUISE SHIP SPAS
Steiner Leisure
 DAY SPAS
Bliss
Sanctuary Spas
 DESTINATION SPAS
Canyon Ranch
Champneys Health Resorts
 HOTEL AND RESORT SPAS
Banyan Tree Holdings Limited
Six Senses Resorts & Spas
Industry insight
Q: What are your most popular treatments?
Q: What have been the most notable or significant trends permeating the spa market in the last two years and what impact have they had on your business strategy?
Q: What are your current expansion plans?
Q: Who are your main competitors?
Q: Where do you think the main driver of growth in the global spa industry is – Asia, Europe or the Americas?
 SPECIALIST TOUR OPERATORS
Erna Low Body & Soul Holidays
Thermalia Travel
WHAT NEXT?