Shaving and Hair Removal: Incl Impact of COVID-19 - US - April 2020
Overview
 
What you need to know 
The shaving and hair removal market enjoys strong penetration, as nearly all consumers use at least one hair removal product. However, with the majority of Americans staying inside due to COVID-19, the market is expected to take a short-term hit in 2020, as removing unwanted hair is not perceived as a necessity in today’s COVID-19 environment. Once safety measures are lifted and people resume normal routines, typical shaving and hair removal behaviors will likely shift back in place, allowing the market to stabilize with continued slow growth. 

Key issues covered in this Report
●	How the COVID-19 outbreak impacts consumer behaviors and the shaving and hair removal products market as a whole
●	How the market will fare the post-COVID-19 slowdown
●	Consumers’ shaving and hair removal behaviors and usage of products
●	Launch activity and consumer interest in innovation

This Report was written March – April, 2020 and updated on April 26, 2020 with the COVID-19 implications. 

Definition 
For the purposes of this Report, Mintel has used the following definitions: 

●	Disposable and cartridge (non-disposable) razors – men's and women's
●	Replacement blades and cartridges for cartridge (non-disposable) razors
●	Shaving creams and gels
●	Depilatory creams/lotions and waxing products designed for home use

Excluded from the market size, segment performance and brand sections of this Report are:

●	Electric shavers, personal trimmers and grooming scissors
●	After shave, skin conditioners and other products for post-shaving use
●	Professional/salon hair removal services

However, usage of electric razors, trimmers and skin treatment products are covered in the consumer sections of this Report.