Hair Colourants - UK - January 2020
Overview
 
What you need to know 
The UK home hair colourants category is going through a challenging period. Mintel estimates the value of the market declined 1.6% to £306 million in 2019, with a downward trend in sales forecast to continue in the coming years. 

The decline is being driven by an ageing population as older consumers embrace their natural colour and drop out of the category, as well as the younger users favouring lower-value temporary colour products. Opportunities to restore market growth come in colourants that enhance natural colour as opposed to covering it as well as giving consumers more options to personalise. 

Products covered in this Report
This Report examines the UK hair colourants market. For the purposes of the Report, Mintel has used the following to define the hair colourants market:

●	Permanents (do not wash out of hair)
●	Semi-permanent (last between six and eight washes)
●	Temporary colourants
●	Tone on tone hair colour (including restorers and removers).

Excluded
●	Colour-enhancing shampoos (also known as colour glazes)
●	Hair cosmetics (eg hair mascara).