Table of Contents
Introduction And Abbreviations
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- Introduction
- Other Relevant Reports
- Definition
- Abbreviations & Terms
- Abbreviations
- Terms
Executive Summary
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- Dueling Generations
- A Growing Hispanic Population
- A Vast Majority Of The Market Held By A Few
- Imports Continue To Gain Ground
- Fun And Games And Good Health Too
- Liquor Stores, Convenience Stores, Supermarkets
- Consumers and beer
- Sales Growth To Continue Keeping Pace With Inflation
Market Drivers
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- The Influence Of Age Groups
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- Figure 1: American generations, 2000-10
- Continued Growth Of Imports And Hispanic Population
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- Figure 2: American population projections, by race and ethnicity, 2000-2010
- Low Carb Diets Take A Toll
- Underage Marketing
Market Size & Trends
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- Figure 3: Total U.S. retail sales of domestic beer, at current and constant prices, 1998-2003
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- Graph 1: Total U.S. retail sales of domestic beer, at current and constant prices, 1998-2003
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Market Segmentation
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- Beer Types
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- Figure 4: Sales of domestic beer, segmented by types of beer, 2001 & 2003
- Regular Domestic Beer
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- Figure 5: Sales of regular domestic beer, at current and constant prices, 1998-2003
- Light/Low Calorie Beer
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- Figure 6: Sales of light/low calorie domestic beer, at current and constant prices, 1998-2003
- Malt Beverages
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- Figure 7: Sales of malt beverages, at current and constant prices, 1998-2003
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- Figure 8: Sales of malt beverages (excluding malt liquor), at current and constant prices, 1998-2003
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- Figure 9: Sales of malt liquor, at current and constant prices, 1998-2003
- Non-Alcoholic Beverages
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- Figure 10: Sales of non-alcoholic domestic beer, at current and constant prices, 1998-2003
Supply Structure
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- FOREIGN TRADE
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- Figure 11: Total U.S. beer imports*, 1999-2003
- Figure 12: U.S. beer imports*, top originating countries, 2001 and 2003
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- Figure 13: Total U.S. beer exports*, 1999-2003
- Figure 14: U.S. beer exports*, top destination countries, 2001 and 2003
- COMPANIES AND BRANDS
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- Figure 15: Manufacturer sales of domestic beer in the U.S., 2001 & 2003
- Figure 16: Manufacturer brand sales of domestic beer in the U.S., 2001 & 2003
- Anheuser-Busch Companies, Inc.
- Miller Brewing Company
- Adolph Coors Company
- Pabst Brewing Company
Advertising & Promotion
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- The Miller Brewing Company
- Coors
- Pabst Brewing Company
Retail Distribution
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- Introduction
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- Figure 17: U.S. retail sales of domestic beer, by channel, 2001 & 2003
- Package And Liquor Stores
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- Figure 18: U.S. package and liquor store sales of domestic beer, at current and constant prices, 1998-2003
- Convenience Stores
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- Figure 19: U.S. convenience store sales of domestic beer, at current and constant prices, 1998-2003
- Supermarkets
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- Figure 20: U.S. supermarket sales of domestic beer, at current and constant prices, 1998-2003
The Consumer
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- Introduction
- Types Of Beer Consumed
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- Figure 21: Types of beer consumed, January—September 2003
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- Figure 22: Profile of beer consumers, January—September 2003
- Light/Low Calorie Beer Consumption
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- Figure 23: Light/low calorie beer consumption, January—September 2003
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- Figure 24: Light/low calorie beer consumption, by gender, January—September 2003
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- Figure 25: Light/low calorie beer consumption, by race/ethnicity, January—September 2003
- Consumption Of Regular Domestic Beer
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- Figure 26: Consumption of regular domestic beer, January—September 2003
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- Figure 27: Consumption of regular domestic beer, by gender, January—September 2003
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- Figure 28: Consumption of regular domestic beer, by race/ethnicity, January—September 2003
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- Graph 2: Consumption of regular domestic beer vs. light/low calorie beer, January—September 2003
- Beer Consumption In The Past Three Months
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- Figure 29: Beer consumption, April 2004
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- Figure 30: Beer consumption, by gender, April 2004
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- Figure 31: Beer consumption, by age, April 2004
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- Figure 32: Beer consumption, by income, April 2004
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- Figure 33: Beer consumption, by race/ethnicity, April 2004
- Legal Drinking Age For Beer
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- Figure 34: Legal drinking age for beer, April 2004
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- Figure 35: Legal drinking age for beer, by gender, April 2004
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- Figure 36: Legal drinking age for beer, by age, April 2004
- Legal Drinking Age For Hard Liquor
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- Figure 37: Legal drinking age for hard liquor, April 2004
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- Figure 38: Legal drinking age for hard liquor, by gender, April 2004
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- Figure 39: Legal drinking age for hard liquor, by age, April 2004
- Occasions And Places For Beer Consumption
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- Figure 40: Favorite occasions and places for beer consumption, April 2004
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- Figure 41: Profile of places and occasions where respondents are most likely to drink beer, April 2004
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- Figure 42: Profile of places and occasions where respondents are sometimes likely to drink beer, April 2004
- Where Beer Is Purchased
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- Figure 43: Places where beer is purchased, April 2004
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- Graph 3: Places where beer is purchased, April 2004
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- Figure 44: Profile of places where respondents usually purchase beer, April 2004
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- Figure 45: Profile of places where respondents sometimes purchase beer, April 2004
- Willingness To Try New Products
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- Figure 46: Trying new beer, April 2004
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- Figure 47: Trying new beer, by age, April 2004
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- Figure 48: Trying new beer, by educational attainment, April 2004
- Reasons For Trying New Beers
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- Figure 49: Reasons for trying new beer, April 2004
- Summary
Future & Forecast
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- FUTURE TRENDS
- Overview
- Gender Gap
- The Low Carb Craze
- Ethnic Growth
- MARKET FORECAST
- Domestic Beer
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- Figure 50: Forecast of U.S. retail sales of domestic beer, at current and constant prices, 2003-08
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- Graph4: Total U.S. retail sales of domestic beer, 1998-2003, and forecast, 2004-08
- Regular Domestic Beer
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- Figure 51: Forecast of U.S. retail sales of regular domestic beer, at current and constant prices, 2003-08
- Light/Low Calorie Domestic Beer
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- Figure 52: Forecast of U.S. retail sales of light/low calorie domestic beer, at current and constant prices, 2003-08
- Forecast Factors
Appendix: Trade Associations
Appendix: New Product Developments
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- CATEGORY REVIEW
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- Figure 53: New product introductions of beer and cider, 1998-2004
- NEW PRODUCT BRIEFS
- SABMiller: Miller Lite in Fridge Packs
- Great Plains Brewing Company: Pony Express
- F. X. Matt Brewing: Low Carbohydrate Beer
- Boston Beer: Samuel Adams Winter Classics
- Coors: Aspen Edge
- SABMiller: SKYY Sport Flavored Malt Beverage
- Pabst Brewing: Rainier
- Stroh Brewing/G. Heileman Brewing: Pure Genuine Old Style
- Anheuser-Busch: Bud Light
- Anheuser-Busch: Anheuser World Select
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