“While consumers’ demand for healthy eating remains high, their nutrition knowledge is also increasing. To further help consumers learn nutrition knowledge efficiently, brands could visualise their products’ key-featured ingredients via front-of-pack design. Other opportunities lie in creating more types of “better-for-you” food and drinks (eg low sodium options), balancing taste, price and nutrition in indulgent categories (eg small lower priced portions), as well as boosting trendiness, taste and better-for-health functions in special dietary concepts. Furthermore, consumers will further rely on personalised nutrition solutions (eg biometric testing paired with healthy eating plans) to achieve their healthy eating goals. Service providers may tap into this area of opportunity to flourish in the future marketplace.”

- Catherine Liu, Research Analyst, 23 October 2020

This report will look at the following areas:

Evaluating consumers’ current healthy eating habits.

What nutritional attributes are sought after on packaged food and drink products and special dietary concepts.

Consumers’ attitudes towards food processing techniques.

How brands, companies and manufacturers could react to market opportunities and threats after the COVID-19 outbreak.