CONSUMER CHARTS
Generate charts on consumer behaviour in:
Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
“With the help of social media, especially WeChat and Weibo, the vast majority of Gen Zers now have a general idea about what luxury is, and even quite a few have such knowledge in and before high-school age. Although Gen Z is relatively new to the luxury world and has less disposable income, they have a strong desire to upgrade to luxury as they earn more, and they are willing ...
Download:
Search within report
Searching...
OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. MarketMarket
Mintel provides a range of market information across categories including: forecasting and share information
Market Overview
ConsumerConsumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – What You Need to Know
Income, Interest and Life goals
Luxury Followers
Awareness and Ownership of Luxury
Favourite Luxury Brand
What Makes Gen Z Love a Luxury Brand?
Information Channel
Types of Information Followed
Which Marketing Moves Will Work?
Attitudes towards Luxury
Meet the Mintropolitans
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Methodology and Abbreviations
|