“The fragrance category was in decline before the COVID-19 outbreak and has been one of the hardest hit categories in 2020, with a particularly slow recovery forecast. Confined to their homes, consumers have reduced their usage of beauty products deemed non-essential and the category has suffered due to its reliance on travel retail. Many fragrances brands will be forced to pivot their offer towards adjacent categories to drive demand. However ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Forecast
Market Segmentation
Channels to Market
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
The Impact of COVID-19 on Beauty Consumers
Types of Fragrances Used
Frequency of Fragrance Usage
Fragrance Purchasing
Fragrance Discovery
Interest in Fragrance Innovations
Fragrance Usage and Purchase Behaviours
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – What You Need to Know
Market Share
Launch Activity and Innovation
Advertising and Marketing Activity
Brand Research
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
28th January 2022
Innovation from experts in sustainability work to raise expectations amongst consumers, and place pressure on mass-market operators within fragrances to respond with similar advancements. Firmenich's partnership with vertical farming start-up Jungle, Air Company’s entry into the category and Givaudan's launch of PlanetCaps pave the way for innovation from mass-market brands ... 
26th October 2020
“As people spend more time indoors, usage occasions for beauty have taken a nose dive impacting fragrances and colour cosmetics in particular. Brands can look to position beauty for loungewear to encourage at-home usage occasions, focusing on comfort and ease.”
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The impact of COVID-19 on the fragrance market
