US Clean and Conscious Beauty Market Report 2023
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£ 3,695 (Excl.Tax)
Stay ahead of the curve in the US Clean Beauty Industry with Mintel’s in-depth market report. This report examines consumer usage, definitions and attitudes toward “clean” personal care and beauty products.
Below, we’ve handpicked the key insights analysed in the full report.
A majority of adults are turning toward the “clean beauty” category more so than years prior. While there is no set definition for “clean beauty”, over half of consumers define “clean” as products created without the use of non-toxic ingredients. Nonetheless, consumers ultimately choose products that reflect their own values and definitions of “clean”, with the help of third-party credentials and retailer merchandising.
Even as “clean” and eco-friendly attributes remain important to adults, these non-functional attributes don’t necessarily drive efficacy; brands must showcase effectiveness in tandem with value-driven “clean” claims to warrant long-term use and build trust.
This report, written by Carson Kitzmiller, a leading BPC analyst, delivers in-depth commentary and analysis to highlight current trends in the US clean beauty market and add expert context to the numbers.
An established segment of the BPC market, “clean and conscious” product concepts evolve to support consumer desire for trust, safety and affordability.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.