US Feminine Hygiene and Sanitary Protection Products Market Report 2020
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Providing the most comprehensive and up-to-date information and analysis of the Feminine Hygiene and Sanitary Protection Products: Incl Impact of COVID-19 – US market, and the behaviours, preferences and habits of the consumer.
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
US retail sales of feminine hygiene and sanitary protection products
are estimated to increase by 3.5% in 2020, outpacing year-overyear category growth since 2015. In the past several years, the
feminine care industry has welcomed many up and coming brands
that have shaken up quality standards and consumer expectations.
Ingredient transparency, use of sustainable and natural/organic
materials, concern about plastic consumption and purpose-driven
brands are top-of-mind for category users. Being a category
that caters to younger, female consumers, key players that have
implemented fresh perspectives on period care are driving market
growth.
Written by Andrea Wroble, a leading analyst in the Beauty & Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The feminine hygiene and sanitary protection category is in a moment of growth and evolution. Consumer expectations are extending beyond functional needs, challenging key players to offer eco-friendly packaging, natural/organic materials and ingredient transparency at affordable price points. At the same time, brands have opportunity to grow user knowledge of product safety and managing vaginal health.
Andrea Wroble
Beauty & Personal Care Analyst
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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.