“A majority of Black consumers say that their priorities about their appearance have not changed during the pandemic, which gives insight into their regard for personal style. Hair is foundational to Black consumers’ looks, so they will continue to buy haircare products during lean economic times. However, people in a dire financial situation will downgrade their brand options to adjust to a new economic reality.”
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – Key Takeaways
Market Size and Forecast
Segment Performance – Black Consumer Spending
Market Factors
Market Opportunities
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – Key Takeaways
Black Haircare Consumer: Trends and Segmentation
Hair Texture Classification
Hairstyle Preferences and Trends
Haircare Product Purchase and Usage
Influencers on Haircare Maintenance and Style
What Black Consumers Expect from Haircare Products
Marketing Innovation Trends of Interest
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Black Consumer Targeted Companies and Brands – Key Takeaways
Black Consumer Targeted Haircare Sales and Shares
Brand Strategies and Product Innovation
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – The Market
|
The impact of COVID-19 on Black consumer behavior and the haircare market.
