“COVID-19 has dramatically impacted the color cosmetic landscape. During the lockdown phase of the pandemic, the need/desire to wear makeup was mitigated as consumers limited their interactions outside of the home. Even as states relax restrictions, the ongoing use of protective face masks creates new challenges and will prolong the recovery of face and lip segments. A recessionary environment combined with a deeper focus on mental and physical health ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Facial Makeup Usage
Eye Makeup Usage
Lip Makeup Usage
Benefits Sought
Behaviors toward Color Cosmetics
Attitudes toward Color Cosmetics
Purchase Drivers
Changes in Behavior
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Company and Brand Sales of Color Cosmetics
What’s Working
What’s Struggling
What to Watch
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – Retail Channels
Appendix – Key Players
Appendix – The Consumer
26th October 2020
“While the beauty industry has been hit hard by COVID-19, beauty products continue to be used by consumers to support their hygiene routines and self-esteem. Key audiences in the beauty space find comfort in the ritualistic nature of grooming routines, and view them as opportunities for self-care. With limited opportunities ... 
28th August 2020
“The majority of adults who follow beauty influencers want to see more realistic and relatable influencers. In line with overarching movements impacting this landscape – consumers want to see more of their “real life” represented online, as opposed to the hyper curated and filtered photos that are often seen ...
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The impact of COVID-19 on consumer behavior and the color cosmetics market
