“As the majority of Americans shelter-in-place and limit their interactions outside the home due to the COVID-19 pandemic, hair washing and styling becomes less of a priority, leading to less frequent washing and longer purchase cycles. As a result, the haircare market is expected to take a short-term hit in 2020. Once safety measures are lifted, typical washing and styling routines will likely fall back into place, leading to market ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
What to Watch
The Consumer – What You Need to Know
Product Usage
Shampoo Usage Frequency
Conditioner Usage Frequency
Hairstyling Usage Frequency
Hair Treatment Usage Frequency
Shopping Behaviors
Product Claims
Attitudes and Behaviors toward Haircare
Interest in Innovations
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Impact of COVID-19 on Shampoo, Conditioner and Hairstyling
Key Players – What You Need to Know
Company and Brand Sales of Shampoo, Conditioner and Hairstyling Products
What’s Working
What’s Struggling
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – Retail Channels
Appendix – Key Players
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The impact of COVID-19 on consumer behavior and the shampoo, conditioner and hairstyling market
