"The chip category is in the midst of a decade of steadily growing sales, which should near $17 billion by 2024. Nevertheless, the category faces challenges: increased snacking among consumers has boosted the category, certainly, but it has also led to a rise in competitors, particularly options which promise a healthier solution. While consumers still seek taste, growing interest in chips that incorporate healthier ingredients and cooking methods and embrace ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Chip Consumption
Potato and Tortilla Chip Consumption Frequency
Chip Purchase Factors
Chip Purchase Behaviors
Interest in Chip Innovation
Chip Attitudes
New Chip Purchase Drivers
Potato and Tortilla Chips by Food/Drink Consumer Segmentation
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Company and Brand Sales of Potato and Tortilla Chips
What’s Working
What’s Struggling
What to Watch
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – Retail Channels
Appendix – Key Players
TURF Analysis – Potato and Tortilla Chips – Methodology
CHAID Analysis – Potato and Tortilla Chips – Methodology
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Low interest in new chips
