"This report assesses the division between consumers’ personal values and their perceived “American values” as well as explores their reaction to social issues currently impacting the country overall. It evaluates how consumers personally support social issues they’re passionate about and what issues they look to governmental organizations or private companies to address."
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Target Audience – What You Need to Know
Target Audience: The Conscious Consumer
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Personal Values versus Perceived Values
Issues Impacting American Values
The Role of Brands
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Mintel Trend Drivers: What You Need to Know
What’s Happening Now: Consumer Rights
What’s Happening Next: Consumer Rights
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
4th September 2020
“With typical life essentially at a standstill due to COVID-19, it was nearly impossible for brands to not respond to the death of George Floyd on Memorial Day 2020. Brands across industries spoke up against the unjust killing, and began to look internally at how they could help advance racial ... 
6th August 2020
“The latest political debate to capture nationwide attention is not only further dividing the country’s political aisles, but also dividing America’s grocery aisles. Political comments from Goya’s CEO in support of President Trump incited a boycott of Goya products among left-leaning Americans, as well as a counter buy-cott among right-leaning ...
|
Engaging the Conscious Consumer
