Imported Beer - US - August 2004

In 1999, the imported beer market was valued at $4.1 billion. By the end of 2004, it is projected to reach $7.4 billion. Although comprising only a small portion of the U.S. beer market, imported beers are growing at a rate that would be envied by domestic beer producers. Part of the growth lies in imported beer’s perceived value as a high-quality product which, while more ...

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Executive Summary

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Appendix: Trade Associations
Appendix: New Product Briefs

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