Table of Contents
Key Findings
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- The market: not-so-merry Christmas
- Leisure participation: the rise of the gastropub
- Leisure spending: premiumisation improves value for money
Market Drivers
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- Consumer confidence stabilising
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- Figure 1: Trends in how respondents would describe their financial situation, February 2009-January 2019
- Saving activity is strongest
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- Figure 2: Trends in what extra money is spent on, June 2017-January 2019
- Planned activities increasing
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- Figure 3: Trends in eating out and attending event behaviour in the last/planned for the next three months, January 2019
Current Participation in Leisure Activities
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- British pubs: a year-round activity
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- Figure 4: Participation in leisure activities, January 2019
- Takeaways and fast food restaurants remain strong
- Gastropubs have encroached into the restaurant space
- While gyms attract fitness fanatics…
- …cinema/theatre entertains more people monthly
Annual Changes in Leisure Activity Participation
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- All food and drink-led participation fell in January 2019
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- Figure 5: Participation in leisure activities, once a month or more, food and drink related, January 2016-January 2019
- Gyms achieved highest penetration rate
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- Figure 6: Participation in leisure activities, once a month or more, non-food and drink related, January 2016-January 2019
- Movie and music events fell in January 2019
Spending on Leisure Activities
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- Nightclubs and bars look to appeal to women
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- Figure 7: Leisure activity spend, January 2019
- Pubs attract higher spend than restaurants
Annual Changes in Spending
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- Clubbing continues to attract low spend
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- Figure 8: Approximate leisure activity spend, January 2016-January 2019
- Fast food attracting higher spend
- Punters spending more on drinking experiences
Pub Activities
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- Celebratory meals brought good tidings
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- Figure 9: Pub/bar visitor behaviours, January 2016-January 2019
- One in five diners check pub’s website to decide
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- Figure 10: Pub/bar visitor behaviours, January 2016-January 2019
- Promoted pub visits achieved the highest penetration rate
What it Means
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