Table of Contents
Overview
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- What you need to know
- Covered in this Report
Executive Summary
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- The market
- Leisure industry continues to enjoy healthy growth
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- Figure 1: Forecast UK leisure industry* market value, 2013-23
- Market forecast to reach £126 billion
- Online gaming and betting accounted for the greatest growth in 2018
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- Figure 2: Value of the leisure industry*, by segment, 2013-18
- Companies and brands
- Nights out are changing
- The war on plastic
- Period poverty
- Wellness movement
- The consumer
- Nine in 10 have participated in a leisure activity
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- Figure 3: Overall participation in leisure activities, September 2018
- The hunt for the new and the willingness to pay for it
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- Figure 4: Leisure behaviours, September 2018
- Activities that cater for self-improvement will prosper
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- Figure 5: Appealing elements of activities, September 2018
- High interest in new leisure activities
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- Figure 6: Participation/interest in new leisure activities, September 2018
- Price and location are the key consideration factors
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- Figure 7: Important factors considered prior to participation in leisure activities during the weekdays and weekends (any rank), September 2018
- What we think
Issues and Insights
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- Millennials remain the key target market
- The facts
- The implications
- How to tap into the market seeking the ‘new’
- The facts
- The implications
- How to appeal to parents with young children
- The facts
- The implications
The Market – What You Need to Know
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- Leisure industry continues to enjoy healthy growth
- Market forecast to reach £126 billion
- Market boosted by World Cup and rise of staycations
- Public leisure centres/swimming pools are struggling…
- …whilst the surge in private health and fitness clubs continues
Market Size and Forecast
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- Leisure industry continues to enjoy healthy growth
- Market boosted by World Cup and rise of staycations
- Re-inventing the night out
- Private health clubs cash in at public sector’s expense
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- Figure 8: Value of the UK leisure industry*, 2013-23
- Leisure market forecast set to reach £126 billion
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- Figure 9: Forecast UK leisure industry* market value, 2013-23
- Forecast methodology
Market Segmentation
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- Online gaming and betting accounted for the greatest growth in 2018…
- …whilst land-based gambling’s growth has halted
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- Figure 10: Value growth rates in the leisure industry*, by sector, 2017-18
- Music concerts/festivals also see strong growth
- Public leisure centres/swimming pools are struggling…
- …whilst the surge in private health and fitness clubs continues
- Nightclubs continue to be the market struggling the most
- Restaurants, pubs and bars account for two thirds of the revenue
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- Figure 11: Value of the leisure industry*, by segment, 2018
- Figure 12: Value of the leisure industry*, by segment, 2013-18
Market Drivers
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- Experiences over possessions
- High street retailers are experiencing difficulties
- Britain’s youth are prioritising experiences
- R̶e̶t̶a̶i̶l̶ Experience spaces
- Kidults and their growing impact
- The cause
- Generational differences in priorities
- Millennials value experiences
- They are embracing their ‘inner child’…
- …and businesses are helping them to do it
- Importance of health continues to be realised
- UK adults’ pursuit of fitness
- The motivation to eat better…
- …resulting in a rise of holistic experiences
- The ‘cocktail’ that strengthened the leisure industry
- Unfavourable exchange rates
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- Figure 13: Historical monthly exchange rates (Pound to euro), December 2013-October 2018
- Hot summer
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- Figure 14: Proportion of consumers who booked holidays in the past three months, by month, April-October 2017 and 2018
- World Cup
- Becoming a cashless society
- The popularity of contactless payments
- First pub to go cashless in the UK
- Contactless wristbands at festivals
- Alternative ways of working out
- Rock climbing participation rivalling football
- Parkour the ‘new’ sport to watch
- The importance of apps
- ClassPass
- Dusk
- Sofar
Companies and Brands – What You Need to Know
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- Nights out are changing
- Cinema
- Mini-golf
- The role of cryptocurrency
- The war on plastic
- Period poverty
- Spectator sports
- Eating out
- Wellness movement
Launch Activity and Innovation
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- Nights out are changing
- Disney is not just for the kids, it’s for the kidults too
- Mini-golf taken to the next level
- Immersive theatre and its emphasis on living
- The rise of virtual reality
- Number of arcades is quickly growing
- The growing role of cryptocurrency
- First Bitcoin-funded theatre production
- World’s first cryptocurrency art sale
- Earning cryptocurrency whilst working out
- The leisure industry’s growing conscience
- Ethical ticket sales
- Fairer ticket exchange marketplaces
- The war on plastic
- Festivals team up with supermarket brand to encourage recycling
- Festivals’ mission to be plastic-free
- Ban on straws in theatres
- Race organisers ban single-use plastic
- Period poverty
- Scotland driving the fight
- Football clubs are ‘On The Ball’
- Brunch’s involvement in the conversation
- Wellness movement
- A museum dedicated to happiness
- Mindfulness whilst running
The Consumer – What You Need to Know
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- Participation in activities
- Eating and drinking out remains Britain’s most popular pastime
- Those who spend more are doing more
- The hunt for the new and the willingness to pay for it
- Parents want their children to just be children
- Activities that cater for self-improvement will prosper
Leisure Activity Participation
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- Nine in 10 have participated in a leisure activity
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- Figure 15: Overall participation in leisure activities, September 2018
- Eating and drinking out remains Britain’s most popular pastime…
- …but cost is a barrier
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- Figure 16: Participation in leisure activities, September 2018
- Consumers are just as likely to gamble each month as they are to head to the pub
- Commitment to public vs private fitness and health
- Visitor attractions and the opportunity to gain frequent visitors
- Those who spend more are doing more
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- Figure 17: Differences in participation, September 2018
- Those who spend more prefer to be “doing” rather than “consuming”
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- Figure 18: Where those who are spending more money on leisure activities are over-indexing, September 2018
- Nightclubs are catching the interest of those spending more
- There is a preference for live entertainment
- Music festivals
- Attending sporting events
Leisure Behaviours
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- The hunt for the new and the willingness to pay for it
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- Figure 19: Leisure behaviours, September 2018
- Parents want their children to just be children
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- Figure 20: Participation in leisure activities, by parental status, September 2018
- However, parents of older children shouldn’t be forgotten
- Consumers want activities to be active
Drivers of Participation
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- Activities that cater for self-improvement will prosper
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- Figure 21: Appealing elements of activities, September 2018
- Fitness and wellness appeals to all
- Consumers want to escape technology
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- Figure 22: Appealing elements of activities, by age, September 2018
- Developing new skills
- Younger Brits are after adrenaline and augmented reality
Participation in New Activities
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- High interest in new leisure activities
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- Figure 23: Participation/interest in new leisure activities, September 2018
- Brits’ interest in new leisure activities grows
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- Figure 24: Interest in new leisure activities, September 2017 and September 2018
- Millennials look to embrace their inner child
Important Factors – Weekdays vs Weekends
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- Price is the key factor
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- Figure 25: Important factors considered prior to participation in leisure activities during the weekdays and weekends (any rank), September 2018
- Parking made easy
- These factors trump all else
- Prioritisation of cost may be driving social isolation
Appendix – Data Sources, Abbreviations and Supporting Information
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- Data sources
- Abbreviations
- Consumer research methodology
Appendix – Market Size and Forecast
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- Market Forecast
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- Figure 26: UK leisure industry*, value forecast scenarios, 2018-23
- Forecast methodology
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