Table of Contents
Overview
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- What you need to know
- Areas covered in this report
Executive Summary
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- The market
- Consumer spending
- Consumer confidence
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- Figure 1: Spain: Consumer confidence, 2017-18
- Inflation
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- Figure 2: Spain: Consumer prices of clothing and footwear, annual % change, 2012-18
- Channels of distribution
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- Figure 3: Spain: Estimated distribution of consumer spending on clothing and footwear, 2017
- Sector size and forecast
- Companies and brands
- Leading players
- Market shares
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- Figure 4: Spain: Leading specialist clothing retailers’ share of spending on clothing and footwear, 2017
- Online
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- Figure 5: Spain: Online purchases in the last 12 months, 2013-17
- The consumer
- Where they shop for clothing
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- Figure 6: Spain: Channels used for buying clothing, July 2018
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- Figure 7: Spain: Retailers used for buying clothes in the last 12 months, July 2018
- Attitudes to shopping for clothes
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- Figure 8: Spain: Attitudes to shopping for clothes, July 2018
- What we think
Issues and Insights
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- Is the clothing sector in Spain in crisis?
- The facts
- The implications
- Is Spain about to follow the UK in retail development?
- The facts
- The implications
The Market – What You Need to Know
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- Clothing market worth €29.8 billion in 2018
- Clothing specialists run out of steam
- Inflation rising slowly
- Specialists take two-thirds of spending
Consumer spending
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- Spain among fastest growing economies in eurozone
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- Figure 9: Spain: Consumer and retail confidence, 2017-18
- Clothing and footwear losing out to more discretionary sectors.
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- Figure 10: Spain: Consumer spending on clothing and footwear (incl VAT), 2013-18
Sector Size and Forecast
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- Figure 11: Spain: Specialist clothing retailers, Sales (excl VAT), 2014-18
- Figure 12: Spain: Specialist clothing retailers, forecast sales (excl VAT), 2019-23
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Inflation
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- Figure 13: Spain: Consumer prices of clothing and footwear, annual % change, 2013-2018 H1
- Figure 14: Spain: Consumer prices of clothing and footwear, annual % change, 2012-18
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Channels of Distribution
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- Figure 15: Spain: Estimated distribution of consumer spending on clothing and footwear, 2017
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Companies and Brands – What You Need to Know
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- Contraction and consolidation
- Primark still growing
- Grupo Inditex in the lead
- Rest of the sector more fragmented
- Online growing
- Privalia leads online
Leading Players
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- Contraction and consolidation
- El Corte Inglés
- C&A sinking
- Final Vivarte exit
- Tendam – Grupo Cortefiel - restoring profitability
- Adolfo Dominguez – also cutting back
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- Figure 16: Spain: Leading clothing specialist retailers, sales 2013/14-2017/18
- Figure 17: Spain: Leading clothing specialist retailers, outlets 2013/14-2017/18
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- Figure 18: Spain: Leading clothing specialists, sales per outlet, 2013/14-2017/18
Market Shares
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- Figure 19: Spain: Leading specialist clothing retailers’ shares of all spending on clothing and footwear, 2013-17
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Online
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- Shopping for clothing online
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- Figure 20: Spain: Online purchases in the last 12 months, 2013-17
- Where people shop online
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- Figure 21: Spain: Leading online clothing retailers, estimated sales, 2015-17
The Consumer – What You Need to Know
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- Online growing slowly
- El Corte Inglés leads the way
- Spanish shoppers look for a wide range of shops
- Spanish clothes buyers compare prices
- But magazines and social media have little influence
Where they Shop for Clothes
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- In-store vs online
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- Figure 22: Spain: Channels used for buying clothes, July 2018
- Retailers bought from
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- Figure 23: Spain: Where clothes have been bought – in-store or online, July 2018
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- Figure 24: Spain: Customer profile by clothing retailers shopped, July 2018
- Online vs in-store by retailer
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- Figure 25: Spain: proportion of shoppers who shop in-store and not online by retailer, July 2018
Attitudes to Shopping for Clothes
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- Figure 26: Spain: Attitudes to shopping for clothes, July 2018
- Online vs in-store shoppers
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- Figure 27: Spain: Agreement with attitude statements, online vs in-store shoppers, July 2018
- Attitudes by retailer used
- Prices
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- Figure 28: Spain: Attitude to comparing prices by retailer bought from, July 2018
- Social media
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- Figure 29: Spain: Attitude to social media by retailer bought from, July 2018
- Environmental concerns
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- Figure 30: Spain: Attitude to environment al impact by retailer used, July 2018
- Fashion magazines
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- Figure 31: Spain: Attitude to fashion/style magazines by retailer used, July 2018
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Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Data sources
ASOS
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- What we think
- Highlighting inclusivity
- Sustainability and welfare pledges
- Collaboration and innovation
- Try before you buy
- Athleisure launches
- Seamless shopping
- Company background
- Company performance
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- Figure 32: ASOS: group financial performance, 2012/13-2016/17
- Retail offering
C&A
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- What we think
- Playing the sustainability card
- Digital presents best opportunity for growth
- Store overhauls show potential
- Company background
- Company performance
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- Figure 33: C&A: Group financial performance, 2013/14-2017/18
- Figure 34: C&A: Outlet data, 2013/14-2017/18
- Retail offering
El Corte Inglés
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- What we think
- Comparisons
- Distractions
- Online: a major focus
- Where next?
- Company background
- Company performance
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- Figure 35: El Corte Inglés: Group financial performance, 2013/14-2017/18
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- Figure 36: El Corte Inglés: Outlet data, 2013/14-2017/18
- Retail offering
H&M Hennes & Mauritz
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- What we think
- A new fascia joins the stable
- Technology enhancing the customer experience
- A first in pet streetwear
- Localisation
- Making fashion circular
- COS expansion into China
- Company background
- Company performance
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- Figure 37: H&M Hennes & Mauritz: group financial performance, 2012/13-2016/17
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- Figure 38: H&M Hennes & Mauritz: outlet data, 2012/13-2016/17
- Retail offering
Grupo Inditex
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- What we think
- Online
- Where next
- Company background
- Company performance
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- Figure 39: Grupo Inditex, sales and outlets by format, 2017
- Figure 40: Grupo Inditex, performance by brand, 2016-17
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- Figure 41: Grupo Inditex: group financial performance, 2013/14-2017/18
- Figure 42: Grupo Inditex: outlet data, 2013/14-2017/18
- Retail offering
Kiabi
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- What we think
- A bold vision for growth
- International expansion is a major focus
- Using technology to improve the in-store customer experience
- Company background
- Company performance
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- Figure 43: Kiabi: Group financial performance, 2012/13-2016/17
- Figure 44: Kiabi: Outlet data, 2012/13-2016/17
- Retail offering
Primark
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- What we think
- Europe to remain focus of expansion
- Can Primark continue without an e-commerce presence?
- Company background
- Company performance
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- Figure 45: Primark/Penneys: group financial performance, 2013/14-2017/18
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- Figure 46: Primark/Penneys: outlet data, 2013/14-2017/18
- Retail offering
Tendam
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- What we think
- Grupo Cortefiel rebrands as Tendam
- Loyalty cardholder members continue to grow
- New sustainability projects
- Company background
- Company performance
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- Figure 47: Tendam: Group sales performance, 2013/14-2017/18
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- Figure 48: Tendam: Outlet data, 2013/14-2017/18
- Retail offering
Zalando
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- What we think
- Expanding brand partnership scheme
- Driving out friction in delivery, returns and payments
- Working towards delivering a truly personalised on-site experience
- Head-to-toe fashion
- Conversational commerce to tackle customer pain points
- Dealing with excess and unwanted stock in a non-wasteful manner
- Company background
- Company performance
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- Figure 49: Zalando: group financial performance, 2013-17
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- Figure 50: Zalando: key metrics, 2016-H1 2018
- Retail offering
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