“The foldable phone space is more than just an extension of the smartphone category: it is essentially an entirely new hybrid category that is ripe for a land grab by those who are quickest to market with the best devices. The likes of Samsung won't dominate it by default on the basis of their existing smartphone credentials: if the user experience isn’t right, then no amount of heritage is going to convince people to spend four figures on a folding device. This is not so much about a changing of the guard as the establishment of an entirely new one and there's no reason why Huawei can't become and remain top dog if its devices match form with function.”

This Report looks at the following areas:

Mobile phones and personal technology

Computers

Televisions and other household technology

Recent purchasing and purchase intentions

Online activities

Special focus – Online discussions and interactions