“Through declining prices and the build-up to major sporting events, take-up of 4K Ultra HD TVs has grown in the last year. This is set to continue as people show desire to upgrade to higher resolution pictures and larger screens As picture resolution improves, it is vital brands offer equally impressive sound quality built into sets, while also ensuring seamless navigation of smart TV interfaces, utilising voice assistants and smartphones ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Forecast
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Television Brand Ownership
Televisions in the Home
Age and Cost of Televisions
Important Factors when Upgrading
Use of Main Television Sets
Attitudes towards Televisions
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – What You Need to Know
Launch Activity and Innovation
Advertising and Marketing Activity
Brand Research
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
23rd January 2020
Samsung has said its Sero TV, which can rotate from portrait to landscape, is coming to the UK and US later this year. The idea behind the TV is to enable consumers to mirror their smartphone's screen and to watch social media content in the right format.
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Consumers are prioritising larger screens as the emphasis on the main set grows
