UK The Generation X BPC Consumer Market Report 2019
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Description
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the The Generation X BPC Consumer market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
Throughout this report, references to ‘BPC products’ denote
items from the following categories:
- Haircare
- Hair colourants
- Facial skincare
- Colour cosmetics
- Fragrances (including body sprays)
- Shaving and hair removal products
- Hand and body products, including skincare, body wash and soap
What you need to know
Although it can be tempting to target all generations after
Millennials with the same anti-ageing messages and products,
ageing is still considered a future problem for Generation X
rather than an issue for which there is a current need. Some
Generation Xers have launched their own brands, born from the
frustration of finding nothing in the market that really showcases
an understanding of their generation.
Expert analysis from a specialist in the field
Written by Alex Fisher, a leading analyst in the Beauty sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The industry’s focus on anti-ageing messaging towards anyone over the age of 40 has left Generation X feeling misunderstood. Ageing is still considered a future problem for many of these consumers, while needs for convenience and personalised options are ignored.
Alex Fisher
Senior Beauty Analyst
Table of Contents
-
Overview
- What you need to know
- Products covered in this Report
- Mintel generation definitions
-
Executive Summary
- The market
- The future is now
- Knocking on an open door
- Companies and brands
- Create your own
- Figure 1: UK beauty and personal care NPD with anti-ageing claims, 2015-18
- Multi-dimensional
- The consumer
- Moving forward
- Figure 2: Signs of ageing addressed (all vs Generation X), November 2018
- Fast and focused
- Figure 3: Usage frequency of beauty/grooming categories amongst Generation X, November 2018
- Tailored retail
- Figure 4: Retailers where beauty/grooming products are purchased, by generation, November 2018
- Speed is the objective
- Figure 5: Factors considered most important in a beauty/grooming product amongst Generation X, November 2018
- I know what I like
- Figure 6: Correspondence analysis for brand perceptions amongst Generation X, November 2018
- Difference of opinion
- Figure 7: Attitudes towards BPC amongst Generation X, November 2018
- What we think
-
Issues and Insights
- Keep convenience in mind
- The facts
- The implications
- Separate from seniors
- The facts
- The implications
- Rooted in familiarity
- The facts
- The implications
-
The Market – What You Need to Know
- The future is now
- Knocking on an open door
-
Market Drivers
- Generation X are a fifth of the population
- Figure 8: Age structure of the UK population (projected), 2018
- Appearance less important
- Figure 9: Importance of appearance, by generation and gender, September 2018
- Little financial preparation
- Figure 10: Pension product ownership (net of all pension products), by generation, October 2017
- Sandwich years
- The best of both worlds
- Figure 11: Trends in cutting down social media use (all v Generation X), April 2018
- Let’s talk about it
- Figure 12: Meg Mathews’ online menopause resources, December 2018
- Making campaigns ‘ageless’
- Generation X are a fifth of the population
-
Companies and Brands – What You Need to Know
- Create your own
- Multi-dimensional
-
Innovation and Marketing Activity
- Between prevention and treatment
- Figure 13: Shiseido Essential Energy Moisturising Cream, March 2018
- Figure 14: Sonoya Mizuno fronts Shiseido’s Essential Energy campaign, October 2018
- Make it yourself
-
- Figure 15: Enhance + Glow palette by B-Glowing Beauty, August 2018
- Campaign representation
- Figure 16: L’Oréal Paris and Prince’s Trust training programme campaign, February 2017
- Figure 17: #AgeWellRevolution campaign by Neal’s Yard Remedies, August 2018
- Anti-ageing takes on new forms
- Figure 18: UK beauty and personal care NPD with anti-ageing claims, 2015-18
- Figure 19: Multi-use colour cosmetic launches with anti-ageing claims, 2018
- Between prevention and treatment
-
The Consumer – What You Need to Know
- Moving forward
- Fast and focused
- Tailored retail
- Speed is the objective
- I know what I like
- Difference of opinion
-
Appearance and Ageing
- From the neck down
- Figure 20: Signs of ageing addressed (all vs Generation X), November 2018
-
- Figure 21: Skincare launches specifically aimed at neck/décolleté, 2018
- The trouble with greys
- Figure 22: Signs of ageing addressed, by generation, November 2018
-
- Figure 23: Semi-permanent/Temporary hair colourant launches, 2017-18
- From the neck down
-
Product Usage
- Focus on the functional
- Figure 24: Any usage of beauty/grooming categories (all vs Generation X) (NET), November 2018
-
- Figure 25: Usage frequency of beauty/grooming categories amongst Generation X, November 2018
-
- Figure 26: Hair styling launches with time/speed or ease of use claims, 2017-18
- Traditional routines
- Figure 27: Usage frequency of selected beauty/grooming categories (all vs Generation X), November 2018
-
- Figure 28: Men’s usage of selected beauty/grooming categories (all vs Generation X), November 2018
-
- Figure 29: Repertoire of BPC categories used amongst Generation X, by gender, November 2018
- Focus on the functional
-
Purchasing BPC Products
- Retailers fuel dissatisfaction
- Figure 30: Retailers where beauty/grooming products are purchased, by generation, November 2018
- Capture spend now
- Figure 31: Average monthly spend on beauty/grooming products, by generation, November 2018
-
- Figure 32: Average monthly spend on beauty/grooming, by gender (all vs Generation X), November 2018
- Retailers fuel dissatisfaction
-
Product Features
- What’s age got to do with it?
- Figure 33: Factors considered most important in a beauty/grooming product amongst Generation X, November 2018
- Taking it easy
- Figure 34: Factors considered most important in a beauty/grooming product (any rank) (all vs Generation X), November 2018
- Figure 35: Seoulista Beauty’s Rosy Hands Instant Manicure (Revive Express Beauty), 2018
- Natural not a concern
- What’s age got to do with it?
-
Brand Perceptions
- Trust in the traditional
- Figure 36: Correspondence analysis for brand perceptions amongst Generation X, November 2018
- Prestige feels unrelatable
- Figure 37: Brand perceptions amongst Generation X, November 2018
-
- Figure 38: #DPx Clinique FIT, January 2018
- Figure 39: Clinique iD Hydrating Jelly Base + Active Cartridge Concentrate Lines & Wrinkles, December 2018
- Trust in the traditional
-
Generation X Attitudes towards BPC
- Don’t let me be misunderstood
- Figure 40: Attitudes towards BPC amongst Generation X, November 2018
- In-store alienation
- Stuck in the middle
- Figure 41: Attitudes towards BPC (any agree), by generation, November 2018
- Don’t let me be misunderstood
-
Appendix – Data Sources, Abbreviations and Supporting Information
- Abbreviations
- Consumer research methodology
- Correspondence map methodology
About the report
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Consumer
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Data
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
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