Hispanics and Shopping the Perimeter of the Store Market Report 2019
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Providing the most comprehensive and up-to-date information and analysis of the Hispanics and Shopping at Mass Merchandisers market, and the behaviours, preferences and habits of the consumer.
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
For the purposes of this report, Mintel has defined a mass merchandiser as a large retail store offering a wide range of product categories, often at discounted prices, including but not limited to appliances, clothing and accessories, shoes, furniture, office equipment, household products, health, beauty and personal care products, electronics, music and entertainment, sporting goods and food. These stores have central customer checkout areas, generally in the front of the store, and may have additional cash registers located in one or more individual departments.
Written by Juan Ruiz, a leading analyst in the Hispanic Insights sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Hispanics almost universally shop at mass merchandisers; Walmart and Target are far ahead of the rest. Hispanics associate Walmart with good value and a vast product selection, while a pleasant store environment is more top-of-mind for Target. Mass merchandisers continue to adapt to modern consumers’ needs in order to ensure broad appeal for all types of shoppers. They are focused on physical stores (eg opening smaller formats in urban areas, remodeling existing stores and optimizing the product mix) and also expanding ecommerce. As Hispanics are late adopters of online shopping, the in-store experience is more important for reaching these consumers Juan Ruiz
Director of Hispanic Insights
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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.