“Consumer usage of social networks remains high despite recent issues regarding the exposure of user data. Whilst data protection is of importance to them, people are more concerned about addiction to social platforms and what impact these services can have on their mental health.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Social Platforms Used
Frequency of Social Media Visits
Social Media Access Points
Type of Content Shared and Reasons for Using Social Media
Attitudes Towards Social Media
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – What You Need to Know
Major Players – Facebook, Inc
Major Players – YouTube
Major Players – Twitter
Major Players – Snapchat
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
30th March 2020
“Social platforms are taking a strong role in moderating content related to coronavirus, by banning harmful misinformation and profiteering, as well as promoting trusted news sources.” 
26th July 2019
“Consumers and governments have become more aware of the negative impact social media can have on people’s mental health. Over the last few months Instagram has been exploring features to tackle the issue in multiple ways, which more social networks should consider implementing”.
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Private communication will be key to the future of social networks
