Beverage Packaging Trends - US - June 2019
Beverage Packaging Trends - US - June 2019

"In an increasingly crowded drink market, innovations in packaging form, functionality and materials are important to convey product integrity – freshness, quality and sustainability. Yet, packaging falls very low on the list of importance when choosing food and drinks indicating that consumers don’t fully understand the role packaging plays. Furthermore, beverage consumers participate in only most basic of sustainability practices and think responsibility falls to brands to take the lead ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Factors

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Important Factors in Food and Drink Purchase
Important Packaging Elements
Perceptions of Drink Packaging
General Drink Packaging Innovation
Environmental Responsibility
Offsetting the Plastic Backlash
Sustainability Concepts of Interest
Attitudes toward Reusable Container Program
Information Sources for Environmental and Sustainability Efforts
Sustainability Practices
Mintel Food and Drink Shopper Segmentation

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations