"The power of beauty influencer marketing continues to grow, with women flocking to social media for tutorials and product reviews. Most women follow beauty influencers to learn more about trends, and the use of influencers can shorten the learning curve while minimizing the risk often associated with buying beauty products online."
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Influencer Landscape – What You Need to Know
Influencer Landscape
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Types of Beauty Influencers
Influencer Attributes
Reasons for Following Beauty Influencers
Reasons for Visiting Social Media
Attitudes toward Beauty Influencers
Interest in Purchasing Products Recommended on Social Media
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Takeaways – What You Need to Know
Beauty Influencer Analysis
Key Opportunities
Key Challenges
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
8th July 2020
“American consumers strongly value honesty and authenticity. It’s crucial that any action brands take related to social issues is genuine and transparent; if motives appear self-serving or insincere, consumers will notice and will not hesitate to call the brand out.” 
21st October 2019
“Teens use the digital world to cultivate an idealized version of themselves in order to avoid judgment. As teens fracture and fragment themselves across different digital platforms and personas, brands have an opportunity to reach an audience that is curious about trying new things even if they are not as ...
|
Women follow a wide array of beauty influencers
