Table of Contents
Overview
-
- What you need to know
- Products covered in this Report
Executive Summary
-
- The market
- The combined burger and chicken restaurants market is growing
-
- Figure 1: UK burger and chicken restaurants market, value sales and forecast, 2013-23
- Figure 2: UK burger and chicken restaurants market, value sales and forecast, 2013-23
- McDonald’s holding up the burger sector
-
- Figure 3: UK burger restaurants market, value sales and forecast, 2013-23
- Chicken sector expected to bounce back from supply chain problem
-
- Figure 4: UK chicken restaurants market, value sales and forecast, 2013-23
- Companies and brands
- McDonald’s wins
-
- Figure 5: Selected leading burger and chicken restaurant chains, by outlet numbers, 2014-18
- The consumer
- Rise in burger visits bolster the whole market
-
- Figure 6: Usage of burger and chicken restaurants, May 2018
- More than half of Brits visit McDonald's
-
- Figure 7: Venues visited, May 2018
- Young families visit regularly
-
- Figure 8: Frequency of eating in or getting a takeaway from fast food outlets, May 2018
- Younger Millennials jaded by meat
-
- Figure 9: Burger and chicken outlet/restaurant behaviours, May 2018
- Food and drink reformulation appeals to older diners
-
- Figure 10: Healthy factors consumers would most like to see introduced, May 2018
- Human customer service more important to older diners
-
- Figure 11: Attitudes towards burger and chicken outlets/restaurants, May 2018
- What we think
Issues and Insights
-
- A meaty issue
- The facts
- The implications
- A sweet problem
- The facts
- The implications
- Just how price-conscious are Millennials?
- The facts
- The implications
The Market – What You Need to Know
-
- The combined burger and chicken restaurant market is growing
- Market faces a tough trading environment
- Consumers cutting back on eating meat
Market Size, Segmentation and Forecast
-
-
- Figure 12: UK burger and chicken restaurants market, value sales, 2013-23
- Market faces a tough trading environment
-
- Figure 13: UK burger and chicken restaurants market, value sales and forecast, 2013-23
- Burger segment continues to dominate the market
-
- Figure 14: UK burger restaurants market, value sales, 2013-23
- McDonald’s: the crutch that is holding up burger sector
-
- Figure 15: UK burger restaurants market, value sales, 2013-23
- Poultry sector mistakes undo the good work of 2017
-
- Figure 16: UK chicken restaurants market, value sales, 2013-23
- Chicken sector expected to bounce back
-
- Figure 17: UK chicken restaurants market, value sales and forecast, 2013-23
- Forecast methodology
-
Market Drivers
-
- Confidence holding up but many remain cautious
-
- Figure 18: Trends in how respondents would describe their financial situation, June 2009-June 2018
- NLW and NMW continue to put pressure on operators
- Out-of-home meals less appealing to ageing population
-
- Figure 19: Change in age structure of the UK population, 2012-17 and 2017-22
- Britain’s new diet goals
- Doctors calling for fast food zoning
- Acrylamide legislation brought into force
Companies and Brands – What You Need to Know
-
- McDonald’s: the crutch that is holding up burger sector
- Burger King bounces back
- KFC recovers from “great chicken crisis”
Key Players
-
-
- Figure 20: Selected leading burger and chicken restaurant chains, by outlet numbers, 2014-18
- McDonald’s
-
- Figure 21: Key financial data for McDonald's Restaurants Ltd, 2014-16
- KFC
-
- Figure 22: Key financial data for Kentucky Fried Chicken (GB) Ltd, 2014-16
- Nando’s
-
- Figure 23: Key financial data for Nando's Chickenland Limited, 2014-16
- Famous Brands
- Wimpy
-
- Figure 24: Selected gourmet burger and chicken outlets, by outlet numbers, 2016-18*
- GBK
-
- Figure 25: Key financial data for Gourmet Burger Kitchen Limited, 2014-16
- Byron
-
- Figure 26: Key financial data for Byron Hamburgers Limited, 2015-17
- Ones to watch
- KerbEdge
- Wing Wing
- Wingstop
-
Competitive Strategies
-
- Refurbishment
- Consolidation
- Bridgepoint to back Burger King UK
- Refinancing
- Honest Burgers secures £17 million refinance deal
Launch Activity and Innovation
-
- Digital activity
- Flyt links delivery orders to KFC kitchens
- Bluetooth locators
- Nando’s launches click-and-collect
- Digital payments
- Distribution changes
- Honest Burger expands west
- Dark kitchens to create additional revenue stream
- McDonald’s US tests corporate catering
- Nando’s grows supermarket range
- Travel hubs and leisure destinations
- Conversions
- Menu innovation
- Menu collaboration
- Vegan options
Advertising and Marketing Activity
-
- Burger and chicken chains increased ATL expenditure by 12% in 2017
-
- Figure 27: Advertising expenditure by selected burger and chicken operators, 2013-18
- Burger King ramps up TV spend
-
- Figure 28: Advertising expenditure by selected burger and chicken restaurants*, by media type, 2013-18
- Nando’s dials up digital and press
- KFC the radio hero
- Nielsen Ad Intel coverage
Brand Research
-
- Brand map
-
- Figure 29: Attitudes towards and usage of selected brands, June 2018
- Key brand metrics
-
- Figure 30: Key metrics for selected brands, June 2018
- Brand attitudes: both McDonald’s and Nando’s seen as consistently high quality
-
- Figure 31: Attitudes, by brand, June 2018
- Brand personality: Wimpy most boring of all
-
- Figure 32: Brand personality – Macro image, June 2018
- KFC and Nando’s have an authentic brand image
-
- Figure 33: Brand personality – Micro image, June 2018
- Brand analysis
- Nando’s wins with young diners, families, and Londoners
-
- Figure 34: User profile of Nando’s, June 2018
- McDonald’s is accessible, trustworthy, and value-for-money
-
- Figure 35: User profile of McDonald’s, June 2018
- KFC is trustworthy, innovative, and offers good value
-
- Figure 36: User profile of KFC, June 2018
- Burger King is accessible but lacks good value and brand trust
-
- Figure 37: User profile of Burger King, June 2018
- Wimpy blighted by a stale image
-
- Figure 38: User profile of Wimpy, June 2018
The Consumer – What You Need to Know
-
- Rise in burger visits bolster the whole market
- More than half of Brits visit McDonald's
- Young families visit regularly
- Younger Millennials jaded by meat
- Food and drink reformulation is most effective
- Human customer service is the cornerstone of a good dine-in experience
Usage Habits
-
- Poultry industry challenges have hit chicken footfall
- But the rise in burger visits will bolster the whole market
-
- Figure 39: Usage of burger and chicken restaurants, May 2018
- Promisingly, chicken is winning over the youth
-
- Figure 40: Usage of burger and chicken restaurants, by generations, May 2018
Venues Visited
-
- McDonald’s continues to thrive
-
- Figure 41: Venues visited, May 2018
- Burger King bounces back
- Chicken visitation takes a hit
- Consumers like to mix it up
-
- Figure 42: Repertoire of venues visited, May 2018
Frequency of Use
-
- Busy people eat at McDonald’s and Burger King more often
- Nando’s frequent visits on a par with KFC’s
-
- Figure 43: Frequency of eating in or getting a takeaway from fast food outlets, May 2018
Burger and Chicken Restaurant Behaviours
-
- Burger and chicken shop proximity is key
-
- Figure 44: Burger and chicken outlets/restaurant behaviours, May 2018
- 16-44s more likely to look for value deals
- Snacks attract 16-44-year-olds
- Younger Millennials misguided about meat
Healthy Factors Influencing Choice
-
- Food and drink reformulation is most effective
-
- Figure 45: Healthy factors consumers would most like to see introduced, May 2018
- Nudging under-45s with rewards and punishments
- For young families, actions speak louder than words
Attitudes towards Burger and Chicken Restaurants
-
- Older diners look for customer service in a restaurant
-
- Figure 46: Attitudes towards burger and chicken outlets/restaurants, May 2018
- Potential to encourage diners to use own containers
-
- Figure 47: Attitudes towards burger and chicken outlets/restaurants, by venues visited, May 2018
- Happy Hours can enhance value-for-money amongst Millennials
-
- Figure 48: Attitudes towards burger and chicken outlets/restaurants, by venues visited, May 2018
- ‘Fake meat’ can’t beat fresh veg
- Older women consider chicken healthier to eat than red meat – CHAID
-
- Figure 49: Burger and chicken restaurants – CHAID – Tree output, May 2018
Appendix – Data Sources, Abbreviations, and Supporting Information
-
- Abbreviations
- Consumer research methodology
- CHAID Methodology
-
- Figure 50: Burger and chicken restaurants – CHAID – Table output, May 2018
Appendix – Market Size and Forecast
-
- Forecast methodology
-
- Figure 51: UK burger and chicken restaurants market, value sales, best- and worst-case forecast, 2018-23
- Figure 52: UK burger restaurants market, value sales, best- and worst-case forecast, 2018-23
- Figure 53: UK chicken restaurants market, value sales, best- and worst-case forecast, 2018-23
Back to top