Table of Contents
Overview
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- What you need to know
- Covered in this Report
Executive Summary
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- Personal Technology
- Recent purchasing trends provide cause for optimism in a saturated smartphone market
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- Figure 1: Ownership of mobile phones, January 2012-December 2017
- March of the smartwatches continues
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- Figure 2: Ownership of wearable devices, November 2014-December 2017
- Household Technology
- Computer market remains flat, with cut-throat competition for replacement buyers
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- Figure 3: Household ownership of computers, January 2012-December 2017
- One in six have now gone 4K…
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- Figure 4: Household ownership of HD and Ultra HD 4K televisions, July 2016-December 2017
- Voice speaker ownership up to one in 10, and VR makes inroads
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- Figure 5: Ownership of voice-controlled speakers and VR headsets, December 2017
- Online activities
- Online activity sees winter bump
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- Figure 6: Online activities done in the last three months on any device*, June 2017 and December 2017
- Special Focus: AI and Automation
- Weight of opinion balanced against personalisation
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- Figure 7: Interest in personalised recommendations, December 2017
- Voice-controlled speaker growth helping accustom people to AI
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- Figure 8: Likelihood of using automated products or services, December 2017
Personal Technology – Headline Data
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- Ownership of mobile phones
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- Figure 9: Ownership of mobile phones, January 2012-December 2017
- Figure 10: Ownership of mobile phones and smartwatches (source data), January 2012-December 2017
- Figure 11: Smartphone and basic mobile phone ownership combinations, June 2017-December 2017
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- Figure 12: Smartphone and basic mobile phone ownership combinations (source data), June 2017-December 2017
- Ownership of wearable technology
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- Figure 13: Ownership of wearable devices, November 2014-December 2017
- Figure 14: Ownership of wearable devices (source data), November 2014-December 2017
- Ownership of other personal technology
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- Figure 15: Ownership of other personal technology products, December 2013-December 2017
- Figure 16: Ownership of other personal technology products (source data), December 2013-December 2017
- Recent personal technology purchases
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- Figure 17: Personal technology products bought in the last three months, June 2017-December 2017
- Figure 18: Personal technology products bought in the last three months (source data), June 2017-December 2017
- Planned personal technology purchases
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- Figure 19: Personal technology products plan to buy in the next three months, June 2017-December 2017
- Figure 20: Personal technology products plan to buy in the next three months (source data), June 2017-December 2017
Personal Technology – Market Commentary
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- Recent purchasing trends provide cause for optimism in a saturated smartphone market
- Flagship handset demand to continue into 2018
- Smartphone shoppers getting savvier
- Innovation beyond the small screen
- Positive projection for WMS’s Moviphone
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- Figure 21: Moviphone, from WMS
- PC mode back on the table
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- Figure 22: Huawei Mate 10 in Pocket PC mode
- March of the smartwatches continues
- New models continue to pack in more features
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- Figure 23: Fitbit Versa
- The future looks fit and well…
- …and fashionable
- Wearable cameras maintain a steady niche
Household Technology – Headline Data
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- Ownership of computers
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- Figure 24: Household ownership of computers, January 2012-December 2017
- Figure 25: Household ownership of computers (source data), January 2012-December 2017
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- Figure 26: Ownership of computers, by form factor. June 2017-December 2017
- Figure 27: Ownership of computers, by form factor (source data), June 2017-December 2017
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- Figure 28: Computer ownership combinations, June 2017-December 2017
- Figure 29: Computer ownership combinations (source data), June 2017-December 2017
- Ownership of TVs
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- Figure 30: Household ownership of HD and Ultra HD 4K televisions, July 2016-December 2017
- Figure 31: Household ownership of HD and Ultra HD 4K televisions (source data), July 2016-December 2017
- Figure 32: TV ownership combinations, June 2017-December 2017
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- Figure 33: TV ownership combinations (source data), June 2017-December 2017
- TV connectivity
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- Figure 34: Type of TV internet connection, June 2017-December 2017
- Figure 35: Type of TV internet connection (source data), June 2017-December 2017
- Ownership of other household technology
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- Figure 36: Ownership of other household technology products, January 2012-December 2017
- Figure 37: Ownership of other household technology products (source data), January 2012-December 2017
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- Figure 38: Ownership of voice-controlled speakers and VR headsets, December 2017
- Figure 39: Ownership of voice-controlled speakers and VR headsets (source data), December 2017
- Recent computer and static console purchases
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- Figure 40: Computers and static consoles bought in the last three months, June 2017-December 2017
- Figure 41: Computers and static consoles bought in the last three months (source data), June 2017-December 2017
- Planned computer and static console purchases
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- Figure 42: Computers or static consoles plan to buy in the next three months, June 2017-December 2017
- Figure 43: Computers or static consoles plan to buy in the next three months (source data), June 2017-December 2017
- Recent TV purchases
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- Figure 44: TVs bought in the last three months, June 2017-December 2017
- Figure 45: TVs bought in the last three months (source data), June 2017-December 2017
- Planned TV purchases
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- Figure 46: TVs plan to buy in the next three months, June 2017-December 2017
- Figure 47: TVs plan to buy in the next three months (source data), June 2017-December 2017
Household Technology – Market Commentary
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- Computer markets remains flat, with cut-throat competition for replacement buyers
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- Figure 48: Microsoft Surface Book 2
- Apple focuses on value and education…
- …while Chromebook launches look to appeal elsewhere
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- Figure 49: HP Chromebook x2
- One in six have now gone 4K…
- …with a further summer boost expected
- Innovation continues on the periphery
- Voice speaker ownership up to one in 10
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- Figure 50: Harman Kardon Invoke with Cortana
- VR starting to make inroads as it looks to stand alone
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- Figure 51: Oculus Go
- Oculus aims for six degrees of untethered freedom…
- …while HTC takes aim at enthusiasts with the Vive Pro
Online Activities – Headline Data
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- Online activities across all devices
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- Figure 52: Online activities done in the last three months on any device*, June 2017 and December 2017
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- Figure 53: Online activities done in the last three months on any device* (source data), June 2017 and December 2017
- Online activities on a desktop/laptop
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- Figure 54: Online activities done in the last three months on a desktop/laptop, June 2017 and December 2017
- Figure 55: Online activities done in the last three months on a desktop/laptop (source data), June 2017 and December 2017
- Online activities on a tablet
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- Figure 56: Online activities done in the last three months on a tablet, June 2017 and December 2017
- Figure 57: Online activities done in the last three months on a tablet (source data), June 2017 and December 2017
- Online activities on a smartphone
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- Figure 58: Online activities done in the last three months on a smartphone, June 2017 and December 2017
- Figure 59: Online activities done in the last three months on a smartphone (source data), June 2017 and December 2017
Online Activities – Market Commentary
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- Online activity sees winter bump
- Facebook scandal puts social media under scrutiny…
- …but will people change their habits?
- The challenge of maintaining engagement
- Increasing focus on video
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- Figure 60: Tinder Loops
- Publishers continue the drive for subscriptions and revenue
Special Focus: AI and Automation – Headline Data
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- Personalised recommendations
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- Figure 61: Interest in personalised recommendations, December 2017
- Figure 62: Interest in personalised recommendations (source data), December 2017
- Automated products and services
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- Figure 63: Likelihood of using automated products or services, December 2017
- Figure 64: Likelihood of using automated products or services (source data), December 2017
- Automated customer service features
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- Figure 65: Attitudes towards automated customer service features, December 2017
- Figure 66: Attitudes towards automated customer service features (source data), December 2017
Special Focus: AI and Automation – Market Commentary
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- Weight of opinion balanced against personalisation
- Voice-controlled speaker growth helping accustom people to AI
- Innovation across the board
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- Figure 67: Thea the St. Tropez TanBot
- Amazon leads in automation
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- Figure 68: Amazon Go store, Seattle
Appendix – Data Sources, Abbreviations and Supporting Information
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- Data sources
- Abbreviations
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