32% of food launches tracked by Mintel GNPD (Global New Products Database) from May 2018-April 2018 featured new packaging, and new packaging experienced the highest gain among launch types from 2013-18. 62% of shoppers claim on-pack information is important to food choice, suggesting that consumers are reading labels. 58% of shoppers say “fresh” is an important factor when shopping for food. While the majority of food shopping is conducted at ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Pack Size
Importance of On-Pack Information
Label Communication
Ingredient Depictions On-Pack
Impact of Packaging Format/Design
Packaging Waste
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
30th November 2018
“Millennials are more likely than average to have avoided purchasing a product because they didn’t like the packaging design, and are more likely than average to say they’ve paid more for a product due to a preference for its packaging design.” 
31st October 2018
“While brand recognition does not play as primary a role compared to other food attributes of interest (eg freshness, good taste, low cost, health), a familiar brand known for delivering on these other attributes may stand in as a proxy for those attributes.”
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Freshness is most important when shopping for food
