“There is a quiet revolution ongoing in the incontinence products segment. The stigma around incontinence appears to be fading, products are advertised on primetime TV, and brands are creating new designs that are more stylish and sophisticated. As the population ages, incontinence products are only going to go even more mainstream, although for brands to benefit further they need to address the growing needs of men as well as women ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Forecast
Market Segmentation
Channels to Market
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Menstruation Status
Usage of Sanitary Protection Products
Behaviours around Sanitary Protection Products
Usage of Feminine Hygiene Products
Attitudes towards Feminine Hygiene Products
Incontinence Status by Frequency and Volume
Incontinence Product Usage
Behaviours around Incontinence Products
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – What You Need to Know
Market Share
Launch Activity and Innovation
Advertising and Marketing Activity
Brand Research
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Companies and Brands
30th April 2019
“Sustainability is the big trend in personal care, and it is now filtering into sanitary protection. However, the leading brands are nowhere to be seen. Instead, it’s a raft of challenger brands that are innovating in terms of product, packaging, design and messaging. The incumbents will need to respond if ... 
31st August 2018
“The issue of period poverty has really made its mark on politics and the media in the last few months. Subsequently, enterprising steps are being taken to raise awareness and tackle the issue, particularly amongst leading sanitary protection brands.”
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Always Discreet disrupts the incontinence segment
